【DE】BIOFACH and VIVANESS Summer Edition 2022: Organic food and natural cosmetics live, on site and online in all its diversity

On 07/26/2022, after a 29 months of live break and a purely digital edition in 2021, the gates will finally open again for the industry meeting of the international organic and natural cosmetics community, BIOFACH and VIVANESS. For the unique summer edition of the world’s leading trade fair for organic food and the international trade fair for natural cosmetics, 2, 2,76 exhibitors (176 of them at VIVANESS) present their offer to the international trade audience on site as well as on the supplementary digital platform. The accompanying congress focuses on future topics as well as current developments and challenges of the two industries. Trade fair trends 2022: “Climate-conscious products”, “home raw materials”, “sustainable packaging solutions” and “animal welfare” (BIOFACH) as well as “plastic avoidance”, “natural vegan cosmetics”, “holistic haircare” and “local heroes” (VIVANESS).

 

 

 

Photo: © NürnbergMesse

 

Petra Wolf, Member of the Executive Board, NürnbergMesse: “It’s time and finally it’s that time again. The organic food and natural cosmetics community gathers in Nuremberg for its industry meeting. As a trade fair organizer, our hearts are important to us that all actors along the entire value chain can meet again in person and on site, network, do business and shape the market together from this forum! We are happy and grateful to see how enthusiastic our customers are also enthusiastic about this unique Summer Edition and are committed to their BIOFACH and VIVANESS and the entire industry with their future concepts. We are looking forward to four successful, summery days of the fair with all of you!”

 

BIOFACH trade fair trends:

From “climate positive” to “animal welfare”

 

In addition to current global crises and the associated challenges, the megatrend of sustainability continues to set the agenda for the organic food industry. And so all trends of the BIOFACH Summer Edition 2022 are directly related to this one. In production and trade, people pay attention to the lowest possible carbon footprint in the products, question packaging and its sustainability, they focus on local raw materials and take animal welfare into account – if they put meat or fish on their food plan. All this is reflected in the trade fair trends of the BIOFACH Summer Edition 2022: “Climate-conscious products”, “home raw materials”, “sustainable packaging solutions” and “animal welfare”.

 

VIVANESS trade fair trends:

From “plastic avoidance” to “local heroes”

 

As with food, cosmetics focus on sustainability and ecology. This can also be seen in this year’s VIVANESS trade fair trends: Plastic avoidance, Natural vegan cosmetics, Holistic Haircare and Local Heroes.

 

In natural cosmetics – as in the overall market – “plastic avoidance” is an important goal. Your manufacturers have been on their way under this motto for a long time and live this goal in product and packaging – inside and outside. Social developments such as a stronger focus on diversity and holisticism continue to gain in importance. This can be seen, for example, in special products for more textured hair or in the trend towards “skinification” in hair care; this begins with the scalp. Natural vegan cosmetics not only dispense with animal ingredients, but also with micro-plastics or mineral oil derivatives as substitutes. And as in the food market, local raw materials and ingredients – “Local Heroes” – are also enjoying growing popularity in the natural cosmetics market.

 

The trends of the trade fair duo are determined every year on the basis of the novelties registered for the novelty stand. In 2022, these are a total of 443 products (BIOFACH: 364, VIVANESS 79). In addition, trade visitors to the trade fair duo will discover further innovations and trends again this year at the 2,276 exhibitors from 94 countries, as well as at the two joint stands for young innovative companies (GMSJU), which are funded by the Federal Ministry for Economic Affairs and Energy (BMWI). A total of 45 start-ups and newcomers will be there in 2022 (BIOFACH: 32, VIVANESS 13). In addition, there are 14 international newcomers on the special area Breeze.

 

VIVANESS: Premiere for Breeze Talks and Workshop Area

For the Summer Edition of VIVANESS, which takes place once with 176 exhibitors in Halls 8 and 9, two new formats promise even more know-how and inspiration. There will be a Breeze Talk twice a day on the Breeze special area, all about everything worth knowing about the represented brands. Also for the first time at the VIVANESS Summer Edition is a workshop area, with three daily interactive sessions on the topics of ethical sourcing, stroner together and go to market.

 

Bio’s contribution to climate protection in the focus of the BIOFACH Congress

With this year’s congress focus Organic.Climate.Resilience, IFOAM – Organics International, the international patron of BIOFACH around the globe, the Bund Ökologische Lebensmittelwirtschaft (BÖLW) and the world’s leading trade fair for organic food, BIOFACH, focus on Bio’s valuable contribution to more climate protection and a more resil

 

A total of 123 technically sound and top-class individual appointments of the BIOFACH and VIVANESS Congress make it a forward-looking forum for the industry.

 

The best of both worlds: BIOFACH and VIVANESS Summer Edition as an on-site and online experience

Trade fairs are on their way into the future. And that is, they take place today in intelligent interlocking of the eagerly awaited and irreplaceable on-site experience with complementary digital added value. This also applies to the BIOFACH and VIVANESS 2022 Summer Edition. For example, parts of the BIOFACH and VIVANESS Congress are streamed live and made available on demand. The digital expansion on the talque platform enables optimal trade fair preparation, appointment scheduling, matchmaking and the creation of a personal agenda. Various communication tools connect all participants of the trade fair duo in the exhibition halls and on the digital platform. All content and functions of the platform – including the hall plan – are also available in the app in addition to the desktop version.

 

Congress STADTLANDBIO: Bio. Food. Agriculture

Parallel to the BIOFACH and VIVANESS Summer Edition, the STADTLANDBIO congress will highlight opportunities for municipal climate protection on 27 and 28.07.2022. STADTLANDBIO is aimed at decision-makers and experts from authorities, organizations and companies. Information at: www.stadtlandbio.de

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