【DE】spoga horse 2022: Increased internationality thanks to new concept

After three successful days of the fair, the spoga horse ended in 2022 on the 25th. July with a strong result. Around 5,000 trade visitors from 73 countries visited the world’s leading B2B trade fair for the horse industry to experience the latest innovations and trends, network them and to inform themselves at inspiring talks and events. “The new concept and diverse offer of spoga horse 2022 was very well received by trade visitors and exhibitors,” says Oliver Frese, Managing Director and COO of Koelnmesse GmbH. Internationality grew to 73 percent. “I am particularly pleased about the large participation from abroad, both on the part of trade visitors and exhibitors. This not only underlines the relevance of spoga horse as a leading B2B trade fair, but also shows that the industry feels comfortable and safe at the fair.” A total of 329 exhibitors from 26 countries presented equestrian products and services.


Not only the organizers, but also national and international exhibitors were pleased about the return of the spoga horse.


Stefan Rosenkranz, Managing Director of the BSI – Bundesverband der Deutschen Sportartikel-Industrie e.V.: “After the trade fair break caused by the pandemic, the restart of spoga horse was a special challenge for the fair and also for all exhibitors. Therefore, it was very impressive to see how many brands continue to stand up for a world’s leading equestrian fair. The digital and live supporting program on the spoga horse THE STAGE was particularly positive with interesting panel discussions, lectures and fashion shows that created a lively event. We are very grateful for the determination and commitment of the exhibitors and visitors who chose the fair. Even if the trade visitors from Germany in particular were not yet present in the desired number, we believe in the future of spoga horse and are already looking forward – in hopefully “normal environment” again – to a successful trade fair from the 4th to the 6th. February 2023.”


Yves Joosen, Managing Director of Kevin Bacon: “For us, the contacts we made on the spoga horse are very interesting and important. That is why the spoga horse is an important fair for us to further expand the relationships we have established. You really notice that there is someone in the organization who understands the equestrian business and the world in which we all live.”


Katharina Hironimus-Dalic, founder and CEO of the start-up equimus: “For us, spoga horse was not only the entry into the B2B business, but also a great opportunity to network in the equestrian industry. I am very pleased that we are already so well perceived with our products and that sustainability in combination with functionality is becoming increasingly important – also in equestrian sports. We are looking forward to the spoga horse 2023!”


A lot of news for trade visitors


In 2022, the spoga horse set up with a completely new concept, which convinced the visitors as a combination of exhibition, event, information and training platform. The highlights:


On the main stage THE STAGE, there were informative panel discussions with strong content partners on trending topics such as sustainability, animal welfare and digitization.

The spoga horse TOP INNOVATIONS 2022 selected for the second time the most exciting innovations in the industry (the five winners: NOVOSTABLE SMART CAM ONE from NOVOSTABLE, Infinity by De Sutter Naturally, horseshape platform from TEC Competence GmbH & Co. KG, Pivo Pod Active by 3i Inc and Cool Air Bandage & Leg wraps from Estrelle Equestrian; more information here.) The winners and all 30 nominees were displayed attentively for visitors at the BOULEVARD OF INNOVATIONS.


At the spoga horse FASHION WALK, top international brands presented their new collections with an effective program.


As part of the spoga horse CREATOR DAYS partnering with SehrwieViel, more than 70 creators trained at various key notes and workshops, networked with the companies present, got to know the fair and produced numerous content on social networks.

On the digital content and networking platform spoga horse @home as well as via the spoga horse app, visitors and exhibitors were able to follow the extensive trade fair program off the exhibition halls. Already in the run-up to the fair, the industry met at various pre-events to discuss “hot topics” such as influencer marketing or sustainability. After the fair, numerous contents are also available on demand.


In addition to the special area “Stable, Pasture and Transport”, Böckmann, Bücker Trailer (CARELINER), De Sutter Naturally, Röwer & Rüb and Sandmann Innovation presented numerous innovations in equipment for the horse and riding stable as well as stable and pasture technology.



The winners of the Equestrian INDUSTRY Retailer Award 2022 powered by spoga horse


The specialist trade magazine Reitsport BRANCHE started the equestrian industry Retailer Award Germany/Europe powered by spoga horse for the first time this year, together with and as a media partner of spoga horse. The best equestrian retailers from Germany and Europe were awarded and honored live on THE STAGE as part of the spoga horse 2022 on 24.07. The German company “Reitsport Matzen” was able to convince at both German and European level. The winners at a glance:


Best Retailer Germany 2022: Equestrian Matzen


TOP Retailer Europe 2022: Hogsta Ridsport (Sweden), Ruitersport Equidrôme (Netherlands), Selleria Faggin (Italy), Reitsport Matzen (Germany)


Michael Meenen, editor-in-chief of equestrian industry on the two-fold award of equestrian matzos: “The decisive factor for the decision was, among other things, the fact that equestrian Matzen has developed extremely creatively in recent years. The innovative, competent team led by owner Antje Matzen easily manages the balancing act between stylish and down-to-earth. The exclusive shop design impressed as well as the care and promotion of the equestrian offspring in their own pony club with around 120 children.”


View of the spoga horse 2023


With the successful re-start of spoga horse 2022, the planning for the event 2023 is progressing with very big steps. The next spoga horse will be from the 4th to the 6th. February in Cologne and online.


Dr. Maria Näther, Director spoga horse, gives a first taste: “Despite all the challenges, it was important and right that we took place with the spoga horse 2022 on this special date. It is precisely the strong result that proves us right. We are all the more pleased that we will return to the usual time in 2023, more precisely from the 4th to the 6th. February, return. The industry then expects a lot of new and proven.”


The offer for young innovative companies was also heavily used in 2022: This year, twice as many German start-ups were represented in Hall 8 as at the last event. “In 2023, we will build an international start-up village to offer young innovative companies in the global industry the opportunity for an effective trade fair appearance. In addition, our innovation competition spoga horse TOP INNOVATIONS will return – we are already looking forward to many exciting submissions.” The kick-off of the spoga horse CREATOR DAYS was also successful with over 70 participants. The latter almost unanimously asked for a continuation in 2023.


The spoga horse 2022 in numbers:


329 companies from 26 countries participated in spoga horse 2022, 77 percent of them from abroad. Estimates for the last day of the fair included, around 5,000 visitors from 73 countries were counted for spoga horse 2022. The foreign share of trade visitors was around 73 percent.

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