【DE】Klaus Dittrich leaves Messe München after more than 20 years


  • Klaus Dittrich leaves Messe München after 20 years, twelve of them as Chairman of the Management Board
  • Exhibition center in Munich completed – internationalization, digitization and sustainability significantly shaped
  • Reinhard Pfeiffer and Stefan Rummel will be from 1. July 2022 a CEO double top


Klaus Dittrich, Chairman of the Management Board of Messe München, is leaving on schedule on the 30th. June 2022 from the company. In his twelve years at the top of the company, he has led Messe München among the world’s most successful trade fair companies and significantly shaped its international, digital and sustainable orientation. As already decided in November last year, the company will be from 1. July 2022 by Dr. Reinhard Pfeiffer and Stefan Rummel as equal managing directors in a double CEO leadership.


After more than 20 years of activity, Klaus Dittrich (67), Chairman of the Management Board of Messe München, will join the 30th. June 2022. Dittrich has been a member of the management board since 2002, at the beginning of 2010 he was appointed chairman of the management board. Klaus Dittrich has made Messe München one of the best and most economically successful trade fair companies in the world. With innovative strength, consistent goal orientation and courageous decisions, he has led the company through the most difficult time since its inception. Messe München has defied the pandemic, shown a sense of social responsibility and is now back on the road to success. He deserves the great thanks of the shareholders for this,” emphasizes Bavaria’s Minister of Economic Affairs Hubert Aiwanger as Chairman of the Supervisory Board and the Shareholders’ Meeting.


“With Mr. Dittrich, we say goodbye to a personality who has decisively shaped Messe München and set it up for the future. Mr. Dittrich has successfully advanced the expansion of Messe München and served Munich and Bavaria with a strong trade fair venue, for which he deserves our express thanks,” confirms Munich’s Lord Mayor Dieter Reiter as Deputy Chairman of the Supervisory Board and the Shareholders’ Meeting.


Bavaria’s Finance Minister Albert Füracker, representative of the Free State in the shareholders’ meeting and member of the supervisory board, adds: “The name of Mr. Dittrich and the successful development of Messe München in the last two decades are inextricably linked. He leaves a well-stocked house. On behalf of the shareholder Free State of Bavaria, I would like to thank him for the successful work for a central, state-owned investment company. I wish the new management duo all the best in shaping a positive future for the fair.”


“The basis of our success has always been good teamwork,” says Klaus Dittrich. “To continuously lead a company to ever new excellence for many years is only possible hand in hand: with our customers on the exhibitor and visitor side, with all the partners who make up the trade fair network, with our shareholders as well as with our employees. I would also like to thank them all in particular for the fact that we have now mastered the pandemic-related crisis together and can emerge stronger from it.”


Growth in the core business


Under the aegis of Klaus Dittrich, the new exhibition center in Munich-Riem was completed with the completion of Halls C5 and C6 as well as the Conference Center North in 2018. Since then, it has 18 halls with 200,000 m2 of exhibition space and 414,000 m2 of open space. This means that bauma, the largest trade fair in the world in terms of area, has a total of 614,000 m2 available. In addition to bauma, not only other trade fairs directly responsible for Klaus Dittrich such as ISPO Munich, INHORGENTA and EXPO REAL have become undisputed leading trade fairs in their industry. The trade fair portfolio also grew steadily. In 2019, the largest European outdoor trade fair OutDoor could be brought from Friedrichshafen to Munich. The youngest and most prominent approach was the IAA MOBILITY, which was carried out in 2021 together with the VDA for the first time with an innovative concept at the Munich location. The IAA MOBILITY is the first platform for the mobility of the future to bring together a wide variety of modes of transport from cars to bicycles to digital solutions and urban air mobility under one roof. At the same time, the open spaces in Munich city center have succeeded in bringing solutions for the mobility of the future to large parts of the population.


With above-average growth to become a global player in the trade fair business


Messe München has also grown strongly internationally over the last twenty years and has developed into a global player and one of the five most profitable global trade fair companies. Today, international business includes a worldwide network of subsidiaries in international core markets as well as over 70 foreign representations. Around 40 trade fairs from the fields of capital goods, technology and consumer goods are organized in Asia, South America and the Middle East. In particular, the growth market of China was greatly expanded under the aegis of Klaus Dittrich and is Messe München’s second largest location after Munich. Klaus Dittrich was appointed “Advisor of Exhibition and Convention Industry in Shanghai” by the Shanghai City Government in February 2016.


Smart mix of face-to-face events and digital products


Klaus Dittrich always understood the digital transformation as an opportunity to network people even better with each other – even if nothing can replace the personal encounter itself. Whether augmented or virtual reality, connect apps, digital storytelling formats, open innovation or 365-day platforms: The foundations have been laid and the digital journey continues. For Klaus Dittrich, the fair of the future combines the best of both worlds, is a smart mix of face-to-face events and digital offers.


Climate-neutral trade fair is not a utopia


Finally, Klaus Dittrich has also set the course for a climate-neutral trade fair by including sustainability goals in the corporate strategy. Messe München is to be climate neutral by 2030. Until then, numerous projects on environmental and climate protection will be carried out, e.g. Sustainability made measurable, waste avoided and resource cycles closed, mobility offers internally and externally designed low-carbon and established CO2 compensation opportunities for customers – as most recently with the excellently accepted go-green ticket for the IFAT Munich environmental technology fair.


From 1. July 2022, a CEO double head heads Messe München


With effect from the 1st July 2022, Dr. Reinhard Pfeiffer (59) and Stefan Rummel (45) manage Messe München’s business as sole and equal managing directors. Reinhard Pfeiffer has been a member of the management board of Messe München since 2008, since 2014 in the function of deputy chairman. Stefan Rummel has been working at Messe München in a leading position since 2010 and has been a member of the management board since 2015. Both managing directors are already responsible for essential parts of Messe München’s portfolio.


Lord Mayor Dieter Reiter explains: “With Reinhard Pfeiffer and Stefan Rummel at the head, Messe München is well positioned to continue the success story and at the same time set new accents.”


“Trade fair business is future business – we wish the new CEO double top a happy hand and look forward to continuing the cooperation so far,” says Aiwanger and Reiter.

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