The 19th annual leading B2B Beauty Trade Show Gears Up for an Outstanding Show with Increased Exhibitors and First-Time Pre-registered Attendees!


Cosmoprof North America (CPNA), the largest B2B beauty exhibition in the Americas, is getting ready to host its 19th edition July 12th – 14th at the Las Vegas Convention Center (LVCC) in Las Vegas, NV!


“With a renewed sense of optimism, people are excited to travel once again and registrations are looking to reach pre- pandemic levels,” said Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “The Americas are a strategic market for business development of beauty brands, being the cradle of new trends and new consumers habits, and international operators are more and more interested in discovering the novelties of Cosmoprof North America.” Nina Daily, Executive Director of the Professional Beauty Association, added, “The future of the beauty industry is brighter than ever, and Cosmoprof 19th Edition is a telling indicator. The number of pre-registered quality visitors and new attendees is noteworthy, with 40+% first-time attendees, proving the beauty industry’s strong desire to come together in-person to engage and collaborate. Between finished products in the West Hall and beauty supply chain suppliers in the North Hall, Cosmoprof North America is proud to boast over 1,100 exhibiting companies.”


Cosmoprof North America at the West Hall will segment exhibitors into four macro categories: Hair Care, Skin Care & Makeup, Nails, and Natural Products with a strong presentation of fragrance brands as well. This year, special areas promise to showcase a fantastic launch of brands including Discover Beauty, Discover Beauty Spotlights, Discover Green, The Beauty Vanities, and the newly launched Discover Black-Owned Beauty. Discover Black-Owned Beauty will be a resource to Black-owned beauty brands seeking access to market opportunities, educational resources, retail distribution, and brand exposure. This area will also support retailers looking to execute their commitment to the “fifteen percent pledge” call to action.


One of the unique features of the West Hall is the Country Pavilions, which showcase authentic elements and innovations from countries recognized for their strong heritage in beauty. In 2022, National and Group Participants include China, Korea, Morocco, Dominican Republic, Spain, Chile, Italy, Colombia, and Argentina.


Cosmopack North America at the North Hall features solutions for the entire beauty supply chain, including packaging, formulation, and machinery. This year, the North Hall includes the new special area Beauty Tech, featuring exhibitors with the latest technological and digital solutions available to help attendees boost their beauty business.


New this year, the Innovation Studio at Cosmopack will showcase innovation in the beauty supply chain across two activations: LIFESCAPSES and PACKAGING POWER! LIFESCAPES, conceived by BEAUTYSTREAMS, will explore up-trending formulation and packaging design territories that will define the future of the intra-category beauty industry. Packaging Power! will display strategic and compelling concept brands to compete against the backdrop of the ever-changing and complex marketplace created by undergraduate students from FIT’s Packaging Design BFA Program.

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