For companies participating in the exhibition, booth design and construction are indispensable. Regardless of the scale of the exhibition, the first thing that visitors to the exhibition will notice is the booth. It can be seen that the importance of the booth to exhibitors is self-evident. So how to make your booth stand out among the many booths in the exhibition and let visitors notice your booth for the first time? Below, share two points:
- Booth design and build image fit the corporate image
We must know that the main purpose of exhibitors is to promote corporate culture, expand corporate influence, enhance brand awareness, and expand contacts. Therefore, the style of booth design and construction must be in line with the style and image of the company, and at the same time it must be able to express its own intentions, so that visitors will be deeply impressed by your booth.
- Booth design and construction must be integrated with products
Another main purpose of exhibitors is to let more people know about the company’s products and sell products, so as to gain more consumers, increase product sales, and ultimately increase the company’s profitability. Therefore, our booth design and construction should be combined with products, highlight the characteristics and advantages of the products, and approach consumers or their favor from the perspective of consumers. In this way, consumers can understand and purchase products.
The above two points are from the perspective of the exhibition construction company. From the perspective of the exhibitor, the location and size of the booth must be considered. Of course, there will be a cost issue.