SXSW Creative Industries Expo (within SXSWeek)

ABOUT SXSW

South by Southwest® dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW® is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW dedicates itself to helping creative people achieve their goals, and we believe people have the power to change the world for the better.

Committed to being a responsible corporate citizen, SXSW's initiatives encompass a commitment to invest in our local community, protect our natural environment, and promote human rights.

HISTORY INTRO

 In 1986, Ronald Reagan was president. "Electronic mail" was used primarily by universities and the military. The Berlin Wall was standing. The Euro did not exist. Many phones used rotary dials to enter numbers. An Apple Macintosh computer with 128 kilobytes of RAM sold for $5,500 (in 2015 dollars). 40 million music CDs were made and sold worldwide.

That same year, a small group of people in Austin, Texas began a series of long discussions about the future of entertainment and media. The meetings were in the offices of The Austin Chronicle, and participants were sworn to secrecy. A fundamental opinion shared by the group was that the local creative and music communities were as talented as anywhere else on the planet, but were severely limited by a lack of exposure outside of Austin.Music was the uniting factor, but the group had a catholic taste for art and ideas. Inclusiveness and reaching for new things were core values. The solution being discussed was an event that would bring the outside world to Austin for a close-up view.As the key ideas were formed, recognition grew that Austin was not the only city where this was an issue. For a local event to bring the world to Austin, it needed to have value everywhere. A name was sought that was not restrictive in its concept.

Finally, in October of 1986, the announcement of the first South By Southwest was made. The SXSW group expected initial resistance from the locals, but it was quite the opposite. Almost everyone wanted to be involved. Resistance would come later.

The first event, held in March of 1987, saw an expected 150 registrants swell to 700 on the opening day. As hoped for, Austin’s charm won over the visitors, and SXSW took on a life of its own.

Growth was steady for the first seven years. For SXSW ’94, often remembered for the Johnny Cash keynote/performance, two new events - Interactive and Film - were introduced. It would mark a fundamental shift in how the world viewed SXSW. Still early in the paradigm shift created by the internet, the film and digital communities found a home in SXSW.

The event has changed in many surprising and meaningful ways since 1987, but at its core, SXSW remains a tool for creative people to develop their careers by bringing together people from around the globe to meet, learn and share ideas. (And maybe have a few once-in-a-lifetime experiences.)

ATTENDING SXSW

March 10-19, 2023

The SXSW® Conference & Festivals celebrate the convergence of the tech, film, and music industries. Located deep in the heart of Austin, Texas and online, SXSW is the premier destination for discovery.
Registration for SXSW 2023 opens on August 2, 2022.

An essential destination for global professionals, the annual March event features Conference sessions, Film Festival screenings, Music Festival showcases, world-class Exhibitions, competitions, Awards ceremonies, and much more. Experience unparalleled discovery, learning, professional development, and networking with creatives from around the world at SXSW.

 

 

10/03/-19/03/2023

Interval: annually

Organiser

SXSW Inc.
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