【DE】Leading trading meeting place for revenue providers and impulse items


  1. International Promotional Goods and Import Fair (IAW) from the 6th to the 8th September in Cologne is in the starting blocks


From the 6th to the 8th September 2022, Halls 6 and 9 of Koelnmesse will become an industry meeting place for revenue providers and impulse articles. Buyers can stock up on urgently needed goods for the coming season and the upcoming Christmas business at 250+ exhibitors at the IAW fair. The leading international order fair for imported items, promotional goods, trendy products and the volume business expects a good 5,000 trade visitors again on an area of around 30,000 m2.


The IAW serves all important segments and niches of trade: The offer ranges from pacifiers to smartphones to remaining stock that cannot be found anywhere else. This variety makes the IAW indispensable for buyers who want to be personally inspired on site and order goods for an entire season.


Wide range of goods

At the IAW, exhibitors will find articles from 15 product categories, including food and beverages, drugstore and cosmetics, textiles and clothing, household goods and office supplies, toys as well as seasonal and trendy products. Even those who are looking for electronic items, computers and accessories, DIY supplies and hardware, garden products or plants come into play here. Products from the categories small furniture and accessories, gift items, jewelry and watches, sports and leisure as well as pet supplies complete the offer. In addition, there is the private label area. This is all about the production of high-margin private labels.


Numerous new exhibitors also provide additional impetus. Among other things, they bring chic bags, fashion and bathroom accessories, innovative hygiene items, sweet snack ideas and timeless furniture classics to the fair at affordable prices. Further details can currently be found in the exhibitor directory at

www.iaw-messe.de/visitors/exhibitor directory.


Immediately available

The latest trend products and promotional goods can be ordered directly at the IAW. Because many exhibitors are experienced importers with immediately available goods from local logistics centers. The fact that the majority of them come from Europe not only ensures low freight costs and fast delivery. The short distances also stand for an increase in sustainability and saving of energy that is so urgently needed right now. In general, sustainability is becoming increasingly important to consumers. Therefore, corresponding offers must not be missing at the IAW.


Informative Framework Programme

In addition, the IAW offers a free, informative supporting program for digital and stationary trade. At the e-commerce arena organized together with Restposten.de, visitors and exhibitors will learn interesting facts about online trading on the first two days of the fair. Next to it is the e-commerce quarter, a special exhibition area that brings together system and service providers for digital commerce. At the zentrada Trendforum, industry experts will give impulses for successful action on the second day of the fair.


The current information on the 33rd Interested parties can find the International Promotional Goods and Import Fair (IAW) at www.iaw-messe.de. Here, trade visitors can order their tickets free of charge.



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