【DE】IFA 2022: Keynote – A new era of connectivity

In his keynote at IFA 2022, George Zhao, CEO of HONOR Device Co. Ltd., about a new, networked reality.


With the 5G standard and the growing availability of networked devices, a new era of connectivity is imminent. George Zhao, CEO of HONOR Device Co. Ltd., speaks at IFA 2022 in his keynote about the flowing limits of different services and presents an AI-based cross-device operating system.


As a global brand for smart devices, HONOR has set itself the goal of creating an intelligent world for all through powerful products and services. HONOR has been independent of the former parent company since 2020. CEO George Zhao will discuss at IFA 2022 how HONOR initiates a paradigm shift for smart living solutions to enable device interoperability between smartphone, tablet, PC and wearables. At the same time, Tony Ran, President of HONOR Europe, will announce further details about how EU consumers can benefit from the new HONOR Smart Life products.

With a consistent focus on research and development, HONOR is committed to new technologies. “They should enable people around the world to grow beyond themselves and give them the freedom to achieve and do more,” emphasizes George Zhao.


George Zhao and Tony Ran will be on 02. September at 5:00 p.m. on the convention stage of the IFA 2022 in Hall 23 about their corporate goals as well as about the new breakthroughs of HONOR in the networked future.


This year HONOR will be exhibiting at the IFA in the Home & Entertainment division in Hall 22a.


About IFA Berlin

IFA, the world’s most important innovation platform for leading consumer and home electronics brands, is the most efficient industry and communication meeting place for industry, trade and media. IFA 2022 will take place from the 2nd to the 6th September in Berlin.



About Messe Berlin

Berlin has been a trade fair location for 200 years, one of the most important worldwide for many decades. As a state-owned trade fair company, Messe Berlin makes a significant contribution to this. She designs, markets and organizes hundreds of live events every year. Its broad portfolio includes the global brands and leading trade fairs IFA, InnoTrans, ITB, FRUIT LOGISTICA and the International Green Week as well as major conferences and outstanding events, such as the fan mile at the Brandenburg Gate. With around 90 foreign offices, Messe Berlin distributes its events in over 170 countries. At the events at the headquarters under the radio tower in Berlin alone, around 25,000 media representatives from all over the world are accredited every year. The aim is to be an outstanding host to visitors at all Messe Berlin events, to give the best possible business impulses and to ensure fair conditions for everyone. This self-image is reflected in the company motto: Messe Berlin – Hosting the World.



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