Europe’s largest trade fair for the vegan lifestyle, VeggieWorld, will also take place in Karlsruhe in the future, as Karlsruher Messe- und Kongress GmbH and Messe Dortmund GmbH recently agreed. A cooperation of this kind is a first for both partners and seals the longer-term cooperation in a rapidly growing segment. By bundling the competencies and market knowledge of the two exhibition venues, the further development of VeggieWorld will be sustainably promoted.
It was only in November 2020 that Messe Dortmund GmbH took over the trademark and license rights of VeggieWorld. From the move to Karlsruhe, Messe Dortmund expects a further development of the national reach of the popular information and sales platform for the vegan lifestyle, which will then take place at a total of six locations in Germany.
VeggieWorld in Berlin “Photo: VeggieWorld // Andreas Gebert”
Thematically in Karlsruhe just right
The thematic orientation of VeggieWorld, which was launched for the first time from the 25th to the 26th. February 2023 in the Gartenhalle in the heart of Karlsruhe and returns annually, rounds off the offer of visitor fairs in Karlsruhe excellently and optimally underlines the brand core of Karlsruhe as a city for smart and sustainable developments. Britta Wirtz, Managing Director of Karlsruher Messe- und Kongress GmbH, is very impressed by the newly agreed cooperation and the associated expansion of the portfolio: “We are very much looking forward to welcoming VeggieWorld to the innovative climate of Karlsruhe. Clever developments are always welcome at the Karlsruhe location and are among the brand core of the city. For me, this includes a reflective and sustainable lifestyle that will bring to those interested in VeggieWorld from Karlsruhe and the entire technology region. VeggieWorld is thus also contributing to Messe Karlsruhe’s sustainability strategy, which focuses on the implementation of sustainable events as a building block.”
Sabine Loos, Managing Director of Westfalenhalen Unternehmensgruppe GmbH and Head of Messe Dortmund, on the agreed cooperation: “We want to continue the success story of Europe’s largest trade fair series for the vegan lifestyle, VeggieWorld. For this format, which has only been part of our broad portfolio of specialist, audience or special interest fairs since November 2020, we therefore want to strategically take different paths. With Karlsruher Messe- und Kongress GmbH, we gain an experienced event partner at an established trade fair venue, which will support us in further increasing the potential of this visitor fair. We are very much looking forward to a close and long-term cooperation.”
VeggieWorld Düsseldorf and its culinary highlights “Photo: VeggieWorld // Björn Fehl”
VeggieWorld is the world’s largest consumer fair for the vegan lifestyle and presents a colorful mix of food (milk and meat alternatives, superfoods, sweets and drinks), clothing and accessories, cosmetics, vegan services, initiatives, projects and non-profit associations. Companies with products related to a vegan lifestyle present their offer at the fair. The accompanying stage program varies depending on the venue and includes valuable lectures as well as live cooking and shows stars of the vegan scene.