Why should enterprises participate in the exhibition? What is the significance of participating in the exhibition? Exhibition is a low-cost marketing intermediary. It has the commonness of general marketing communication tools and its remarkable characteristics. It plays an important role in marketing. Enterprise participation is a very complex system engineering, involving many aspects, but the benefits of participation are far greater than this complexity. This paper expounds the benefits of enterprise participation.
1、Be able to understand peer information, grasp the trend and development law of peer development, and determine the company’s accurate development strategy. Some professional exhibitions also hold a large number of professional forums, seminars, etc., and can further understand professional information through these meetings.
2、Investigate the needs and potential of local shopping malls. After the exhibition brings all the colleagues in the world together, one can clearly feel the company’s development space and market space and understand the market potential of their respective products.
3、Through participating in the exhibition ，extensive contact with local dealers during the exhibition, suitable partners can be found. Participants in the exhibition are nothing more than two types of people, one is to promote products, and the other is to find products. Through the fair and open platform of the exhibition, the two sides can be connected very easily.
4、Establish and protect the company’s image. Especially in regions or countries where customers and distributors are relatively gathered, exhibitions can effectively enhance the company’s image, increase the popularity of products and the competitiveness of shopping malls. It is also a kind of support and assistance to local distributors.
5、The intention of visiting customers can be completed after the exhibition. A company may have many customers in a certain region or country, and they are bound to be scattered. Sole access is not only expensive, but also low power. After the exhibition, all dealers or customers can be gathered and negotiated one by one, which increases the power of visits and negotiations.
6、A useful transition from transaction collaboration to cost collaboration can be completed after the exhibition. After face-to-face communication and communication with customers or distributors, or other companies, it can stimulate the company’s development ideas, specifically understand the company’s product market, and possibly complete the cost or skills collaboration on a certain product or skill.