【DE】INTERLOOK starts from 3rd to 4th September with numerous highlights in an inspiring trade fair autumn

On the 3rd and 4th September 2022, the who’s who of the optics industry will meet on the grounds of Messe Dortmund. The occasion is the INTERLOOK trade fair, which is an absolute must for professionals from trade and production, as it has been established at exactly this location for more than ten years. In addition to an extensive product portfolio with a large number of strong brands and independent labels, the organizers have created an ideal framework with some program highlights to network and exchange ideas with like-minded people, but also to find personnel or generate interesting know-how about the company’s success. Tickets are available at www.interlook-messe.de. In order to get their own picture of the optics trade fair in Dortmund under the new name INTERLOOK (previously: Brille & Co.), trade visitors can register free of charge with the code ILOOK22.

 

Dortmund – All those who are looking for product trends from renowned brands and designers, who want to exchange information about the latest trends and technologies with industry colleagues and learn news from the world of ophthalmic optics – in person and live – is exactly right at the INTERLOOK eye optics trade fair. A stage program with experts on cutting-edge topics, hotspots for personal conversation with colleagues and exhibitors and attractive special shows ensure an inspiring atmosphere with a chance of success.

 

New Products & Top Models 2022:

 

Exceptional product innovations and trends

 

Right at the beginning, trade visitors can get an overview of trendy versions, new products and attractive accessories and accessories on the exhibition area ‘New Products & Top Models’. Because directly at the entrance to Hall 5, the exhibitors of INTERLOOK show what they have to offer at the stand. Among other things, there are sustainable delivery boxes from Heimat.Werk, sports glasses from Magnus, which are 45 percent made of the bioplastic Rilsan, the manufactory glasses Balance for more relaxation with light sensitivity from Stratemeyer or the My Mask from bon Optic to improve the tear film through the low-level light technology used.

 

But visitors can not only convince themselves of “inner” values, because a large selection of attractive designer versions is also waiting to be discovered. These include the unconventional models from vonBogen, which stand out for their bright colors and perfect design, frames by Dutz, which subtly score with striking, colored details and pay special attention to people with large and small faces, or glasses from Zen Eyewear for people who want to escape monotony and are looking for frames that create a perfect symbiosis between the glasses and the individual – with each Zen Eyewear glasses limited to a support of 250 pieces and thus providing an exclusive touch. Sunglasses also present themselves at their best at the ‘New Products & Top Models’ area: this is how Bolon Eyewear brings the Messina model to the fair: an elegant setting in rose gold that emphasizes the eyes and embodies the summer lifestyle. The model “dream flower green” by Gerry Weber (Aoyama Optical Germany) offers a playful and colorful look, for daydreamers there is the Daydream version by Ulli Mahler (MEYEWEAR) and for the practical spectacle wearer who does not want to do without design, Optotechnik-Handel GmbH Orla brings eyewear frames with clip that allow a quick change from glasses to sunglasses. The right counterpart for children is available from Flicker SC (GVO Deutschland GmbH). But the Turn 2 children’s sunglasses from Julbo are also a real eye-catcher.

 

From extravagance to classic or trendsetters to labels with a sustainable focus, whether for sports, holidays or business, for small or large – INTERLOOK offers a comprehensive range of products that exhibitors like to bring closer to visitors – but that’s not all INTERLOOK has to offer.

 

All exhibitors & brand highlights: digital.interlook-messe.de/markenverzeichnis

 

Place to be: INTERLOOK as a platform for networking, exchanging & informing

 

In addition to a wide range of products, INTERLOOK offers sufficient options to network with other visitors, exhibitors and experts or to take important information for business success with you.

 

Both on Saturday and Sunday, on the ‘Stage’ from 11 or 12 p.m. expert lectures are held, which are dedicated to cutting-edge topics: This is how Tim Jaszdeziewski, Contedi talks about the digital potential in scheduling and personnel planning as well as data evaluation. Kay Stamer, Brillenversicherung Deutschland Vertriebs GmbH, gives tips for positioning and customer loyalty. With Dr. Jochen Übelhör, Zeiss Vision Care, focuses on the digitization of eye optics. And Marc Driesen, MVZ Krause, presents the challenges and opportunities of modern intraocular premium lenses. And finally, Maximilian Nürnberger, Umami Ware, presents the ‘all-from-one-one-hand’ software for opticians’.

 

After the exciting lectures, interested visitors and exhibitors can still talk to the experts on the ‘Eye Level – Your Coaching Point’ area and exchange ideas on further questions in a quiet atmosphere. Also dedicated to communication is the ‘Come together’ area: in the lounge, visitors have the opportunity to exchange ideas with colleagues with a cup of coffee away from the hustle and bustle of the fair. After all, the ‘Jobwall’ is intended as an offer for job profiles from the optician industry for the optician industry – because where else, if not at a trade fair like INTERLOOK, should professional, committed and motivated employees be addressed?

 

With this, the INTERLOOK connects on the 3rd and 4th September 2022 Information in an optimal way with inspiration and also offers the best conditions for successful consultations, but also the important intra-industry exchange.

All important information, updates and developments are available at any time and up-to-date on the trade fair website, Instagram, Facebook, LinkedIn or directly via newsletter. In addition, the digital platform offers 24/7 exciting insights into the exhibitors, their product highlights and company news as well as interesting technical articles about the optics industry.

 

FAIR AT A GLANCE

 

INTERLOOK – THE EYE OPTICS TRADE FAIR

 

The optician specialist and retail trade can expect a professional exchange at INTERLOOK in a family atmosphere and on an equal footing. Precisely because of its size, the fair offers a compact overview of the most important trends, ideas and innovations around eye optics and thus enables quick decision-making in a short way. Trade visitors can order the latest eyewear collections and accessories and exchange information about product innovations and fashion trends in the industry. Current developments and offers of optical diagnostic devices as well as suggestions and ideas for customer loyalty and retail marketing are also essential core areas of INTERLOOK.

 

DATE & OPENING HOURS:

Saturday, 3.9.2022 // 10:00 am – 7:00 pm

Sunday, 4.9.2022 // 10:00 am – 5:00 pm

 

Organizer:

Messe Dortmund GmbH

 

Partners:

optikernetz.de GmbH

 

VISITOR TARGET GROUPS:

Opticians specialist and retail trade

 

OCCUPIED HALL:

Hall 5

 

DISHILL:

Over 100 exhibitors with more than 250 brands

 

PROGRAM HIGHLIGHTS

  • Stage with supporting program
  • Special show “New Products & Top Models”
  • Jobwall

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