【DE】XPRO Berlin: Do you want to get immersed?

Messe Berlin’s new hybrid event format on the subject of “Experience Technologies”: XPRO Berlin will be celebrating its premiere at IFA Berlin 2022 from September 2nd to 6th.


Interactive exhibitions, hologram shows, immersive spaces and virtual worlds, light shows with drones, video mapping on buildings – in order to create extraordinary experiences, “Experience Technologies” have become indispensable in culture, entertainment and brand spaces. Messe Berlin is taking up these promising market dynamics: With XPRO Berlin, an interdisciplinary, year-round, hybrid B2B marketplace is being created to network agencies and production and service companies with potential international customers or cooperation partners across Europe.


After the successful series of events “Making Sense” together with the Retune Festival in the Futurium Berlin, the new project of Messe Berlin will be presented to a broad audience for the first time from September 2nd to 6th, 2022 as part of the IFA Berlin. Together with agencies and companies from the XPRO community such as A4VR, BEAMES.IO, NOCTURNE® DRONES, NXTDYNAMICS, PIMENTO FORMATE, TACTILE STUDIO, WERK5 and ZAUBAR, you can experience what makes XPRO Berlin special: In addition to various Augmented Reality (AR) and Virtual reality (VR) applications can be experienced and tried out in the foyer of Hall 21, with various interactive “experiences”. Interested parties can look forward to an exciting five-day program.


How can the sky be transformed into a canvas for art and communication with the latest drone technology? How does physical interaction and natural movement take Virtual Reality (VR) to a new level? And are we even ready for the Metaverse? In the daily program of lectures, 25 experts provide insights into work processes and innovative projects. In addition, there will be time machines, ant people and Tinder artworks and whether we really need the third dimension. The daily lecture program will be streamed live and will then be available on-demand.


Follow XPRO Berlin on LinkedIn, Instagram or Twitter and don’t miss any future updates. www.xpro.berlin


About Messe Berlin

Berlin has been a trade fair location for 200 years and has been one of the most important in the world for many decades. As a state-owned trade fair company, Messe Berlin makes a significant contribution to this. It conceives, markets and hosts hundreds of live events each year. Its broad portfolio includes the global brands and leading trade fairs IFA, InnoTrans, ITB, FRUIT LOGISTICA and the International Green Week as well as major conferences and outstanding events such as the fan mile at the Brandenburg Gate. With around 90 foreign offices, Messe Berlin sells its events in over 170 countries. Around 25,000 media representatives from all over the world are accredited every year for the events at the headquarters under the radio tower in Berlin alone. The aim is to be an outstanding host to visitors at all Messe Berlin events, to give the best possible business impulses and to guarantee fair conditions for everyone. This self-image is reflected in the company motto: Messe Berlin – Hosting the World. www.messe-berlin.de

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