【NL】Bike Motion in lower gear: “We want to inspire visitors as much as possible”

Bike Motion, the largest live event for passionate cycling enthusiasts in the Netherlands, is moving again. Due to the high consumer demand in the market and the supply problems that affect the sector, it is still not possible to properly display the latest products and brands and to inspire visitors to the maximum. The event would take place in the Jaarbeurs from 21 to 23 October 2022 and will be moved to autumn 2023.


Performance, Explore, Culture


Originally, the completely renewed edition of Bike Motion was planned in the autumn of 2021. A completely new concept was developed in close collaboration with visitors, exhibitors, the experts from Soigneur Agency and other cycling experts. In this new concept, the focus is on three themes: Performance, Explore and Culture. Each theme offers a combination of sports activities, great conversations, interesting trends and fascinating tips. Heiko M. Stutzinger, Chief Operating Officer Jaarbeurs: “With the themes we give visitors recognizable brackets so that they can find what they are looking for at the fair. At Explore you could think of MTB, gravel, bikepacking, BBQ, outdoor and route building. In Performance to coaching, goals and pro cycling. And at Culture you will find aspects such as fashion, urban, commuter and cargo.”


Delay, but no adjustment


Due to the high demand for bicycles during the corona pandemic and the long delivery times of parts, exhibitors were unable to show the latest products in 2021 and it was decided to move the event to 2022. “At the moment, the bicycle industry is still struggling with the same problems. Despite the confirmations of a number of great brands and inspiring speakers, we have had to decide to our great disappointment to move the event again by another year. Bike Motion has the ambition to inspire the sporty cyclist as much as possible, to show the most beautiful and newest products and to offer visitors a varied cycling experience. Unfortunately, that is not yet possible. But there will certainly be no cancellation of postponement, we are going to make it a particularly beautiful and inspiring cycling event in the autumn of 2023.”, says Heiko M. Stutzinger.


About Bike Motion


Bike Motion is the largest live event for passionate cycling enthusiasts in the Netherlands. Fans of cycling meet and inspire each other around three themes: Performance, Explore and Culture. Visitors receive tips from experts about training and nutrition, among other things, meet heroes from the cycling world, discover the most beautiful cycling destinations and see the latest materials. Bike Motion is for both the novice cyclist and those who have been in the saddle for some time.


The organization expects to attract 30,000 visitors with the renewed content program and the diversity of exhibitors.


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