【DE】Start of the reward study 2023 at the ZPE

The beginning of ZP Europe is also the starting signal for the 2023 reward study, which will be carried out for the ninth time this year. The concept of the study was developed by the renowned Chair of Business Psychology at Fresenius University of Applied Sciences Munich in cooperation with BONAGO Incentive Marketing Group GmbH. ZP Europe is once again the exclusive trade fair partner of the study this year.


Mannheim. From September 13 to 15, 2022, the HR community met at Europe’s largest expo event for everything to do with the world of work. The start of ZP Europe is also the starting signal for the 2023 reward study, which is being conducted for the ninth time this year. The concept of the study was developed by the

ZP Europe is the study’s exclusive trade fair partner again this year.


Every year, the reward study offers a comprehensive situation assessment of the benefit strategies of German companies in the areas of employee retention and motivation as well as employer branding. HR managers and managing directors of companies in the DACH region are surveyed. The results of the current study are expected in March 2023. They are available to all participants free of charge after the study has been completed. The reward study starts on the first day of the fair in Cologne. Interested parties can answer the questionnaires directly on site or online. Further information is available at Stand K.37, Hall 4.1, or via the following link: www.belohnungsstudie.de.


The reward study is based on a concept developed in 2014 by

was developed by the Fresenius University in Munich and since then has drawn a comprehensive and up-to-date picture of employer branding, motivation and retention measures in German companies.


Numerous HR managers and managing directors have contributed and shared their knowledge over the past eight years. Over 1,700 people participated in the 2022 Reward Study. The results have been available since March 2022 and offer a detailed insight into the practice of German companies. For example, the results of the last study show that employee retention is the top priority of HR measures – closely followed by employee motivation, employer branding and recruiting. At the same time, the results make it clear that benefits play an important role in achieving strong employee retention. However, the HR managers surveyed also appreciate that the employees do not know and use all the benefits. The reward study 2022 is available under the following link: https://www.bonago.de/belohnungsstudie-22/


Interview requests for the 2023 Reward Study

We would be happy to organize interviews for you with representatives of our management and BONAGO Incentive Marketing Group GmbH. Please contact Nicole Böke, n.boeke@messe.org or on site at the Media Lounge/Trade Press Stand, Hall 4.2 – Stand A.30.


Tickets for press representatives

We grant press representatives free entry to ZP Europe. Press tickets for all three days can be obtained from the ticket shop under the following link: https://spring-live.fairverify.com/ticketshop/shop/ZPE22/4311/de


About the reward study

In 2013, the decision to conduct a study was made Survey of personnel decision-makers in Germany to find out more transparency on the topics of “employee rewards” and create “employee retention”. In the following year, study concept and design by the Fresenius University of Applied Sciences and an initial survey started. The renowned Chair of Economics psychology with a focus on personnel psychology specifically dealing with the topics mentioned, BONAGO acted here as a practice partner and source of inspiration. The publication took place for the first time in 2015 and brought consistently positive results Feedback from HR practitioners and others corporate executives. Since then, the survey and analysis of the reward study has been carried out regularly based on the concept of the Fresenius University of Applied Sciences BONAGO Incentive Marketing Group GmbH. Because of permanent developments and changes as well as indicative information from participants will be continuous Refinement and advancement of the survey pursued to the ensure the practical relevance of the study.


About the future Personal Europe

Zukunft Personal Europe in Cologne is the leading expo event for everything to do with the world of work. As a source of inspiration, the leading European trade fair networks People and markets in the areas of HR management, digitization and leadership. Innovative stand for three days Product solutions, presentations at congress level and networking with the community in focus: decision-makers, HR managers and designers of the working world get the decisive market overview at Zukunft Personal Europe and exchange ideas about the trends of today and tomorrow.


About spring Messe Management GmbH

spring Messe Management is the European market leader for expos, events and conferences in the areas of recruiting & attraction, operations & services, learning & development, corporate health and future of work. Thanks to many years of thematic expertise and sustained customer orientation, the Zukunft Personal and Corporate Health Convention brands are sources of inspiration for current trends, innovations and management developments. spring Messe Management GmbH is a subsidiary of CloserStill Media Ltd.

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