【DE】Atmospheric and successful comeback of the AMB

International metalworking exhibition comes to an end after five days with 64,298 visitors

 

Re-start succeeded: The 20th Edition of AMB brought an excellent atmosphere to the exhibition halls and the industry. 64,298 visitors moved over the fully occupied Stuttgart exhibition center over five days. Thus, AMB became the center of the metalworking industry again. 1,238 exhibitors from all over the world – around 25 percent came from abroad – showed their innovations, products, services and concepts. Despite difficult framework conditions, concrete projects, production and investments were discussed at the stands, the current energy prices and supply chain bottlenecks were not the dominant topics.

 

“We are back in the game! Five days AMB. These were five days full of intense conversations, meeting familiar faces and making new contacts. If the positive feedback from our exhibitors shows one thing, it is precisely these encounters that make trade fairs like AMB indispensable, says Roland Bleinroth, Managing Director of Messe Stuttgart. The comeback after the long break was urgently needed for the metalworking industry – and a complete success. The number of visitors is impressive and the full halls are also highly motivating for us as organizers.”

 

Future topics are the focus at AMB

 

Digitization, automation, sustainability – special attention was paid to these topics this year. Especially innovations such as the Trend Lounge with its theme days, for example on the subject of climate change, the SmartFactory with the presentation of automated processes or the self-guided tours for individual trade fair visits were well received by the audience.

 

Gunnar Mey, Director of Trade Fairs & Events at Messe Stuttgart, is pleased about the course of the AMB: “AmB 2022 started at the right time after the break in 2020 and with the right concept. The industry’s loyalty to its leading trade fair is impressive. We say thank you to exhibitors, visitors and our partners at the associations and media.”

 

AMB records high visitor quality

 

Trade visitors moved to Stuttgart from all over Europe. Around 18 percent came from abroad, slightly more than with the AMB four years ago (17 percent). A total of visitors from 71 countries were registered. Switzerland, Austria, Scandinavia, Italy, France and the Netherlands were most represented after Germany. With 65 percent, German visitors come mainly from Baden-Württemberg, another 18 percent from Bavaria. The largest share is active in mechanical engineering (37 percent), the metalworking and processing industry (23 percent), the automotive industry and vehicle construction (18 percent), metal construction companies (13 percent) as well as tool and mold making (11 percent) were also represented at the AMB.

 

Many exhibitors report a high quality of visitors. The figures underpin this: 73 percent state that they are decisive, co-decisive or advisory in purchasing and procurement decisions in the company. One in ten comes from management, corporate or operational management. 38 percent also work in production, production or quality control, another 10 percent are active in development and 8 percent in design.

 

In the field of machines, more than half of visitors (53 percent) are interested in milling machines, 41 percent also in lathes and automatic machines. In addition, there is interest in grinding machines and machine grinders (19 percent), drilling machines (15 percent) as well as flexible production cells, systems and machining centers (14 percent).

 

When interested in products and services, CAD/CAM/CAE are in the first place with 32 percent and processing tools (29 percent). This is followed by clamping tools (25 percent), machine and production software (22 percent) and robots, workpiece and tool handling technology (22 percent).

 

Ideal carriers of the AMB draw a positive conclusion

 

The ideal carriers of the AMB were all highly satisfied with the course of the AMB. According to VDMA and VDW, the personal contact after the long break and the intensive discussions were a big plus of the fair.

 

Markus Heseding, Managing Director, VDMA Precision Tools and VDMA Measurement and Testing Technology: “The success of AMB 2022 proves that it is just the right offer for exhibitors and trade visitors. The fair presented innovative manufacturing technologies for the production of tomorrow. Our members are very satisfied with the quality of the conversations at their stands.”

 

Prof. Claus Oetter, Managing Director, VDMA Software and Digitalization: “This year’s AMB was a complete success – we experienced full halls, the visitors flocked to Stuttgart. As the VDMA and ideal sponsor of the fair, we are all the more pleased to see this – especially after four years of exhausting time without a trade fair. We experienced in Hall 2 that innovative technologies and software are also an important driver for the metalworking industry. The demand among exhibitors and visitors was high, software is an important component and driver for metalworking.”

 

Dr. Wilfried Schäfer, Managing Director, VDW (Association of German Machine Tool Factories): “Fights up! We experienced a successful re-start of the AMB this week. Happy and satisfied faces everywhere, both among exhibitors and visitors. It was mainly about reunion and resumption of personal business relationships after a very long period of virtual contacts. The AMB was the right platform at the right time this week.”

 

AMB start-up 2022 selected in the trend lounge

 

The focus was also on young entrepreneurs and young entrepreneurs at AMB: In addition to the special show Youth for the recruitment of young talent, start-ups and young companies presented themselves with their innovations in the start-up area and at the BMWK joint stand. On Saturday, the “AMB Start-up 2022” was also chosen by a top-class jury in the trend lounge and it was unanimous: “The format with the 15-minute pitches fits the AMB very well. There were great ideas. The solutions presented were all good. The topics fit the machines and companies at the AMB, it was very entertaining to listen to. Surely one or the other deeper conversation will follow.”

 

After the pitches, gemineers GmbH emerged as the winner with its “Digital Twin Technology for the Shop Floor.” Vincent Gerretz, co-founder and managing director, was visibly pleased with the award: “For us as a young start-up, the award is really helpful. In this early phase, it is important to make contacts in the industry, generate attention and get into exchange. We are very happy about the award.”

 

AMB can build on great feedback

 

With a new visitor share of 47 percent, the AMB was able to welcome many new guests to Stuttgart again, in 2018 there were a similar number with 45 percent. For 40 percent of visitors, the AMB is the number one information platform, they only visit the AMB and no other trade fair. On average, visitors stay on the AMB for 1.3 days, those from abroad with 2.0 days a little longer. In total, trade visitors rate the fair very positively with an overall score of 1.8. 76 percent plan to visit the next AMB again in two years, 88 percent would recommend the AMB.

 

The next AMB will take place from the 10th to the 14th. September 2024.

 

About the AMB

 

Since 1982, AMB has been presenting the highlights of the international metalworking industry. For the last AMB in 2022, 64,298 trade visitors and over 1,200 exhibitors were received in Stuttgart. On an area of around 120,000 gross square meters, they showed innovations and further developments for cutting and removing machine tools, precision tools, measurement technology and quality assurance, robots, workpiece and tool handling technology, industrial software & engineering, components, assemblies and accessories. The AMB is supported by the ideal sponsor associations VDMA Präzisionswerkzeuge e.V., VDMA Software und Digitalisierung e.V. and VDW Verein Deutscher Werkzeugmaschinenfabriken e.V.

 

Further information at www.amb-messe.de

 

Exhibitor comments on the AMB

 

Finally, we are happy to provide you with statements from the exhibitors of the AMB in a collective form for individual reporting.

 

Michael Merkle, Managing Director, Agathon AG: “We are pleased that we can meet customers and partners again here at AMB and experience a good investment mood in the discussions. Our innovations are well received – both in the machines and in the normals. Visitors make very specific inquiries about our innovations. Even if we talk a lot about crises, we see here that a lot is being invested in the future. We look very positively into the future. One trend we see here is, in addition to hybrid vehicles, electric mobility. On the other hand, there is energy supply itself and the infrastructure that needs to be built. With our machines, we are ready to offer the right solutions for this.”

 

Lisa Petit, Project Manager International Networking and Startups, Allianz 4.0 Baden-Württemberg: “For us as a network, the trade fair is an ideal opportunity to meet our target group (SMEs) directly and easily. Here we talk to the companies and exchange ideas on digital transformation. In addition, the fair offers us and SMEs very good opportunities to get in touch with startups that are important partners for transformation.”

 

Michael Blank, Director Marketing & Communication, CERATIZIT: “After the Covid break, the AMB and the personal exchange with customers were again a real highlight. Despite all formats and new possibilities in digital sales, personal contact at the fair is still essential to build and maintain mutual trust. The large number of visitors at our stand and the many interesting conversations show that this also applies to customers. It was important to us that we could present ourselves further as the solution provider in machining. ‘Sustainability’ was – in addition to many technical topics – the highlight topic for us. The discussions at the AMB showed us that we are absolutely right with the path we have taken in this area.”

 

Matthias Rapp, Head of Marketing Global, CHIRON Group SE: “AmB is one of the most important trade fairs for establishing contact with our customers. The good quality of the conversations and the liberated mood after four years of forced break felt very good for everyone involved. We are also pleased to have met the ravages of time with the Mikro5. A milling machine that requires less energy than a coffee machine was an absolute highlight for many of our customers.”

 

Irene Bader, Executive Officer Global Marketing, CMO, DMG MORI: “We – and myself personally – saw at AMB more than ever how important personal conversations are. For us, it was the first major trade fair in the industry since 2019. This makes me all the more pleased about the numerous visitors, mainly from the DACH region, at our stand. Her feedback also confirmed to us how essential the personal exchange is. Our goal was clear: to make technology tangible. Under the umbrella of our “We love Automation” initiative, we would like to introduce our customers and partners to automated manufacturing solutions in addition to high-end machines.”

 

Dr. Stefan Hansch, CEO, EMCO: “After the involuntary trade fair break due to Corona, participation in the leading trade fair for the machine tool industry is a matter of course for us. However, the AMB is much more for EMCO – with the EMCO Technology Center very close to the fair, AMB is the perfect communication platform for us to bridge EMCO in Wendlingen. The number of visitors is at a high level and we look forward to complex, interesting inquiries. However, due to economic developments and the shortage of skilled workers, a certain caution and hesitation must also be noted, especially with larger investments.”

 

Stefan Euchner, Managing Director, EUCHNER GmbH + Co. KG: “We are very satisfied with the course of this year’s AMB. We are pleased that as an innovation driver in the field of industrial safety technology and automation, we can once again personally introduce our latest product innovations to visitors. We are particularly interested in our ‘Smart Safety’ solutions and our MGB2 Modular protective door system, which has recently also been available for EtherCAT P.”

 

Alexander Grau, Managing Director, FERG S.L.: “We are very satisfied with the quality of the visitors who come to us. They come not only from all over Germany, but also from China, India, Turkey and some other Asian and European countries. Existing customers and interested parties come with concrete questions and many new projects.”

 

Dr. Sebastian Schöning, CEO, FFG Europe & Americas and Managing Director MAG IAS GmbH: “This year’s AMB is a particularly important trade fair for us, because the central topics such as CO2 neutrality in machine tool construction come into play here. On the other hand, the topic of digitization is extremely important in the discussions: to discuss with visitors the right technology for their applications when changing the powertrain from combustion engine to electric drive.”

 

Günter Redhammer, Managing Director, Fill Gesellschaft m.b.H. Mechanical and plant engineering: “We are very positively surprised by the great popularity of interested parties and customers. A lot of conversations revolve around our new product, a double spindle with 1500 millimeters spindle spacing and we are pleased that visitors are so well received by this innovation. We see automation and labor shortages as major trends. It is precisely this that will force us to automate processes, become more dynamic and consider new concepts on how we can become better. In addition, there is the cost pressure from the energy crisis.”

 

Katja Herwanger, Managing Director and Partner, Franz Kessler GmbH: “The first two days showed us that the AMB was received very well again. As the market leader in the field of spindles, we also had a lively visit to the booth and interesting discussions at this AMB. You can see the industry is revivaled – we can’t see the downturn written downturn in any way.”

 

Christian Jung, Managing Director, GF Machining Solutions GmbH: “Already at half-time, we notice that we have a lot of leads at the stand. Great interest was of our new Mikro Mill P 800 machine, which produces spherical molds with a high accuracy of 2 to four microns, for example. Customers also react very positively to the digital solutions in which our machines are integrated and thus the customer has access to service times, for example. Of course, I am particularly pleased that we have already sold machines away from the fair. Customers made the purchase decision here at AMB today. Everyone is happy and super satisfied – we are looking forward to the next few days.”

 

Jasmin Herter, press spokeswoman, Gühring KG: “Personal contact, direct exchange & valuable conversations – what we have missed for many years felt like a meeting among friends. As a Swabian tool manufacturer, we are all the more pleased that Stuttgart has developed into the venue for the most important international industry event. For Gühring, the AMB was enormously successful in 2022!”

 

Martin Hochmuth, Managing Director Product, E-Sales and IT, HAHN+KOLB Werkzeuge GmbH: “At HAHN+KOLB, AMB 2022 is all about digitization and automation. Our tool management software with various digital solutions and our system workstations meet with a particularly good response – we are very pleased about that. The great conversations with the many customers and business partners are a real highlight!”

 

Michael Rössler, Deputy Director, Handwerk International Baden-Württemberg: “We are glad that the AMB has taken place again in this form, our exhibitors are very satisfied with the course. We had good, qualified discussions that went beyond a pure initial interest and already included concrete inquiries. For the craft, the AMB is important as a meeting place, it was definitely worth it to be there.”

 

Frank Ilg, Managing Director, and Sebastian Stelly, Sales Manager, ILG+SULZBERGER GmbH: “We are really satisfied with the AMB this year, the mood and crowd with us is as good as before the corona break. The visitor quality is very good, especially the audience from the DACH region is interesting for us. People are more confident than the general situation sometimes makes it seem and want to continue investing.”

 

Rainer Gondek, Head of Global Marketing, INDEX-Werke GmbH & Co. KG Hahn & Tessky: “From day one, our expectations of this year’s AMB were exceeded. We have already had many very concrete project inquiries and are therefore already good things for the post-trade fair business. Everyone was happy that we were finally able to meet again in presence at the AMB and have direct, personal conversations.”

 

Günter Szerencses, Member of the Executive Board and Head of Sales Germany, ISCAR Germany GmbH: “AmB is one of the most important trade fairs for us, especially for the German market. The Stuttgart location is ideal, and the transport connections are fantastic. This year’s edition went excellently. Almost all industries and company sizes were represented, many visitors came to our stand with very concrete ideas. In addition to topics such as productivity, supply chains or new technologies, we were also asked what contribution our tools make to reducing CO2 emissions. It was not an option for us not to exhibit at the AMB.”

 

Holger Röhr, editor-in-chief mav, Konradin Verlag R. Kohlhammer GmbH: “With our campaign “Art meets technology” we have been represented at the AMB for many years. The interest was huge again. This was certainly due on the one hand to the fact that the fair was extremely well attended overall, but on the other hand also because our action is aimed specifically at trainees and young employees. This time they were called upon to develop and constructively implement game ideas under the trade fair motto “Back in the Game.” We thought it was great that the AMB offered the perfect setting here to show the enormous creative potential and professional know-how in the junior employees.”

 

Andreas Enzenbach, Vice President Marketing and Corporate Communications, MAPAL Precision Tools Dr. Kress KG: “AmB is the trade fair highlight this year, all the more so for us as a company from the region. We take a very positive mood, our stand is very well attended and we have many intensive conversations. Visitors are curious about what has happened to us in recent years – especially when it comes to e-mobility and fluid technology. In times of many negative news, these positive signals are very beneficial.”

 

Steffen Nagel, Managing Director, Nagel Werkzeugmaschinen GmbH: “We have a large number of technically outstanding visitors at our stand, who, contrary to the major media weather situation, come to the booth with deep interest and need for problem solutions to inform themselves and who want to invest concretely in machines. Energy costs are of course also an issue at the moment, but the focus is on questions about handling and automation of processes due to the scarcity of available skilled workers. We therefore see the trend towards the purchase of a machine with a handling system.”

In his function as a trade fair advisory board, Nagel adds: “The clear message comes from the international AMB exhibitors rather to exhibit at fewer trade fairs, with the AMB being set. It is described by many as the strongest trade fair for the machine tool industry worldwide. This is mainly due to the professional quality and frequency of the visitors.”

 

Sven Dombrowski, branch manager, Nicolás Correa Deutschland GmbH: “The focus of visitors to this year’s AMB was particularly on our patented drilling pinion change system, which is powered by a Correa direct drive of 90 kW and 3,438 Nm (S1). A technological solution that offers unique added value.”

 

Stefan Vielsäcker, Managing Director, Okuma Deutschland GmbH: “We are represented directly at the AMB for the first time with Okuma Germany. Basically, the fair is extremely successful for us. This is because more visitors are coming than we hoped. In addition, those who come are very positive about their order situation. The willingness to invest is very high and we have received significantly more concrete inquiries than at comparable events. Electricity supply and gas supply have played a rather minor role in the topics. On the other hand, many emphasized the importance of the shortage of skilled workers. Since we offer our own control system, we have only recently launched training cooperations in Germany here. In this context, we also see a clear trend towards automation. When the components give it away, turning and milling in a machine tends to be automated. Where it is not possible, demand is more likely to change towards individual systems, i.e. machines that only turn or mill.”

 

Markus Horn, Managing Director, Paul Horn GmbH: “Outstanding, excellent, extremely good. These are the terms that come as feedback from both our visitors and from our own people. I see it the same way. The time is absolutely right and we look forward to numerous personal contacts with our customers and partners. The discussions conducted are technically high-quality and effective, which makes us very positive. In order to master the challenges of the current situation, the focus is always on cost optimization, keyword costs per part, and process adjustments. For this purpose, HORN has innovative solutions in its portfolio. The positive signals that the AMB sends are particularly important – especially after the long time without face-to-face events, without personal contacts, without a handshake.

Our new trade fair concept is particularly close to production. In addition to our new products, solutions and processes, we will of course show live machining on a total of three machines at our stand. In addition to interesting technology components, a spaetzle press is also being created here, almost a symbol of our origin, a commitment to Germany as a location (South) and Messe Stuttgart. AMB is our trade fair highlight of the year.”

 

Marco Merlino, Standleiter, Siemens AG: “AmB went really well this year. Our stand was always full, we had good discussions and many highly qualified visitors. Despite problems such as the disturbed supply chains, the mood was consistently positive, people want to talk about future projects, concrete products and sustainability – and are simply happy that the AMB took place again.”

 

Michele Tajariol, Vice-Chairman, TAJMAC-ZPS: “It’s great to get an insight into the German market here at AMB as a Czech company. Understanding how trends are developing now and by the end of 2023 is very important to us. The changes in the automotive industry, electricity supply and general cost development have a great impact on our world. I think there is no better place in Germany to understand how things will continue in the coming years than here at the AMB. The following topics will be the focus at AMB this year: automation, Industry 4.0, energy consumption of a machine and its performance, which is a major concern of customers in view of current inflation.”

 

Armand Choquin, Export Director, Topsolid: “We are very happy to be here. It’s a great opportunity to meet our customers, as we have many stakeholders in the DACH region. We see a different communication style and different interests of our customers when it comes to our range of software and services: We are increasingly talking about Industry 4.0, the integrated digital factory, software that connects directly to the factory halls and machines in order to be able to assess the conditions in the factories in detail.”

 

Ludger Ignaszak, Managing Director, Utilis AG: “In the direct discussion with our customers, concrete projects have emerged that are not possible in interaction via web meetings. We will continue to rely on the AMB in the future. The quantity has decreased somewhat, but from our point of view the quality of contacts has increased. We perceive the trend that the diameters to be processed have increased in long turning. We would like to take this trend into account in the future.”

 

Chris Schmidt, Managing Director, Whizcut of Sweden AB: “From the first day of the fair, we have very good customer discussions at AMB throughout the day. It is noticeable that there are significantly more international visitors than in previous years. Every third customer at the stand is from abroad.”

 

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