【DE】IFA 2022: Ready, Steady, Show – The world’s leading technology brands and retailers return to IFA 2022 in Berlin

Tech brands and retailers are returning to the first major IFA since 2019 in large numbers – keynotes by Qualcomm, Arçelik, Honor, Huawei and Schneider Electric – New technologies for the future after the pandemic – Focus on connectivity, sustainability and smart living.

 

Ready, Steady, Show, under this title, the world’s leading consumer and home electronics brands as well as retailers are returning to Berlin for the first major IFA since 2019. After almost three years of rapid digital change, which has changed the way we work and live, the world’s leading tech brands have come to Berlin. They present the latest technologies designed and developed for a world that is now more connected and digital than ever.

 

 

Kai Mangelberger, David Ruetz, Dr. Sara Warneke, Martin Ecknig (from left to right)

 

 

Despite the pandemic restrictions still in force in some parts of the world, this year’s IFA Berlin welcomes more than 1,100 manufacturers and brands from 46 countries – making it one of the largest tech events of the year on 151,000 square meters. This year’s major technology trends are connectivity, sustainability and smart living. The fair takes place at a crucial time: After two years with record growth rates, brands and retailers finally have the chance to exchange ideas personally again.

 

Dr. Sara Warneke, Managing Director of gfu Consumer & Home Eletronics GmbH, organizer of IFA: “The year 2022 is a year full of challenges, many of which are linked. Despite the decline in sales and the negative influences, there are opportunities for positive developments in our industries. We are convinced that IFA will once again live up to its role as the world’s most important platform for consumer electronics and home appliances and is a sustainable growth and innovation driver with its convincing mix.”

The IFA takes place in the important pre-Christmas period, i.e. in the run-up to the major trading events such as Singles Day, Black Friday, Christmas and Chinese New Year.

Martin Ecknig, Chairman of the Management Board of Messe Berlin: “IFA Berlin is back. Here you can already see today what will shape our everyday life for the post-pandemic period. Global brands, dealers, innovators, trade visitors and journalists come to IFA because they finally have the opportunity to meet in person again and see the full range of connected life.”

This year’s IFA in Berlin will take place from the 2nd to the 6th. September and thus coincides with the 200th anniversary of Messe Berlin.

 

IFA KEYNOTES

Media representatives and trade visitors from all over the world get an exclusive insight into the strategies of global CEOs at the IFA keynotes.

– Cristiano Amon, Qualcomm CEO, will give IFA’s opening keynote and present his vision of a world in which everything will be networked.

(IFA Opening Keynote, 2. September, 10 a.m.)

– Hakan Bulgurlu, the CEO of Arçelik – known for brands such as Grundig and Beko – will explain how the consumer electronics industry can achieve sustainability.

(IFA Keynote, 2. September, 2 p.m.)

– George Zhao, Chief Executive of Honor, and Tony Ran, President of Honor Europe, will explain their ideas for a new era of connectivity.

(IFA Keynote, 2. September, 5 p.m.)

– William Tian, President of Huawei Consumer Business Group, Western Europe, will present new products in the areas of smartphones, smart office and health and fitness in conversation with Ben Wood, the chief analyst of CCS Insight.

(IFA Keynote, 3. September, 10:30 a.m.)

– Gwenaelle Avice-Huet, Chief Strategy & Sustainability Officer at Schneider Electric, explores the question of how smart home devices can make our home more sustainable.

(IFA Keynote, 3. September, 5 p.m.)

 

IFA NEXT

Also this year, IFA is using its innovation hub IFA NEXT to give visitors a look into the future. The event and exhibition area brings together the world’s leading innovators, research institutes, promising start-ups and future-oriented companies to explore the latest technology trends and show how they will change the everyday lives of consumers.

 

182 exhibitors – including around 120 start-ups – from 19 countries will present their products and services in categories such as artificial intelligence, robotics, immersive experiences, smart living, smart home, sustainability, green tech and digital health. IFA NEXT represents companies from all over the world, including strong representative offices from countries such as Germany, Korea, France, Italy and the USA.

 

IFA+ SUMMIT

Speakers such as the former Greek Finance Minister Yanis Varoufakis, Marcel Fratzscher from DIW, Lisandra Flach from the Ifo Institute, the philosopher Peter Sloterdijk as well as Jürgen Trittin, member of the German Bundestag, and many other top-class opinion leaders will be on Monday, the 5th. September, discuss the current situation of de/globalization. This is not a question for the future, the economic world needs answers now. That’s why the topic is more topical than ever – also for the entire industry. The IFA+ Summit is intended to give the audience strong impetus and is open to all trade visitors for the first time, without an additional ticket.

 

IFA GLOBAL MARKETS

The sourcing platform IFA Global Markets – the showcase for OEMs and ODMs from all over the world – is back. Due to the ongoing regulations in parts of Asia, the event will be smaller than in previous years; however, the area is also due to the strong presence of manufacturers well filled in regions such as Turkey.

 

SHIFT Mobility

The mobility conference SHIFT Mobility also returns to IFA and offers traditional companies and tech giants a platform to meet start-ups and science. From 1st to 6th In September, automobile manufacturers such as Volkswagen, Ford, BMW and Mercedes Benz, technology companies such as AWS and Qualcomm, start-ups such as Lilium, Pivt, Lexgo and Autobrains as well as top researchers from the Fraunhofer Institute and the University of Toronto will be guests.

 

BERLIN PHOTO WEEK

Simultaneously with the start of IFA, BERLIN PHOTO WEEK organizes from 2nd to 4th. September an extensive conference program at the Arena Berlin. Highlights include lectures by renowned Magnum photographers Nana Heitmann, Bieke Depoorter, Yael Martinez and Paolo Pellegrin.

 

INTERNATIONAL MARKET DEVELOPMENT

In 2020 and 2021, there was a pandemic-related boom with exceptional growth rates. In 2021, all regions of the world had growth rates, many even in the double-digit range. Due to this development, 2021 was particularly positive for the home electronics industry with an increase of 12.6% to over 1.4 trillion US dollars. Compared to 2019, 2021 even brought growth of 17%. This phase has now come to an end and markets are declining worldwide. However, they are still above the level of the pre-pandemic year 2019. Currently, the markets worldwide are affected by interrupted supply chains and significant exchange rate fluctuations, e.g. B. between euros and US dollars. The cost of energy and transport is higher than ever before. Strong inflation and rising prices dampen customer demand and pandemic-related restrictions are still occurring in some regions. Accordingly, with a few exceptions, the markets recorded lower sales in the first half of 2022 than in the same period last year, which corresponds to a worldwide decline of 5.5%.

 

Tickets and services

Buy your tickets for IFA online early. There is no ticket sales on site and no registration desks at the entrances.

Trade visitors ticket shop

Private visitors ticket shop

Media registration for IFA 2022

Media representatives can now register for IFA Berlin, taking into account the accreditation guidelines.

Registration for IFA Berlin

An overview of current press events can be found online.

 

About IFA Berlin

IFA, the world’s most important innovation platform of leading brands in consumer and home electronics, is the most efficient industry and communication meeting place for industry, trade and media. IFA 2022 will take place from 2nd to 6th. September in Berlin.

www.ifa-berlin.com

 

About Messe Berlin

Berlin has been a trade fair location for 200 years, one of the most important in the world for many decades. As a state-owned trade fair company, Messe Berlin makes a significant contribution to this. It designs, markets and organizes hundreds of live events every year. Its broad portfolio includes the global brands and leading trade fairs IFA, InnoTrans, ITB, FRUIT LOGISTICA and the International Green Week as well as major conferences and outstanding events, such as the fan mile at the Brandenburg Gate. With around 90 foreign offices, Messe Berlin distributes its events in over 170 countries. At the events at the headquarters under the radio tower in Berlin alone, around 25,000 media representatives from all over the world accredit themselves every year. The aim is to be an outstanding host to visitors at all Messe Berlin events, to give the best possible business impulses and to ensure fair conditions for everyone. This self-image is reflected in the company motto: Messe Berlin – Hosting the World.

www.messe-berlin.de

 

Related post
【DE】GERMAN FOUNDATION DAY 2022 AT THE CONGRESS CENTER LEIPZIG

The German Foundation Day 2022 takes place from 28th to 30th. September at the Congress Center Leipzig and focuses on the Read more

【DE】FUTURE CONFERENCE IN THE CONGRESS HALL

The Federal Ministry of Education and Research invites you on the 28th and 29th September for the future conference in Read more

【DE】First Valve Star Award at VALVE WORLD EXPO 2022 in Düsseldorf

New: ecoMetal-trails and Expo-Forum Industry is in the starting blocks   In about two months it will finally be time Read more

【DE】Most comprehensive supporting program in the history of Chillventa

A new specialist forum, a job market and two professional competitions complement the proven supporting program and make it the Read more

EnglishDeutsch