The Foire Internationale de Marseille returns this year from September 23 to October 3, to awaken the delicacies of its visitors. On the occasion of this 97th edition, the 2nd Foire de France has decided to delight the taste buds of Marseillais and Provençaux by choosing gastronomy as the central axis of its animations and its graphic universe. A real back-to-school business meeting for nearly 1,000 exhibitors spread over 120,000 m2, the Foire de Marseille will be punctuated by a festive and original program throughout the 11 days of the exhibition.
“With this new edition of the Foire de Marseille, we want to delight and more particularly delight young and old alike. This unmissable back-to-school event will celebrate French gastronomy and that of the whole world, but also the joy of meeting around a table, in the bends of an aisle or at the corner of a stand. We want to bring together and share highlights with the public, our partners, and all the exhibitors. The teams are very enthusiastic and are already mobilized to organize this new edition and satisfy everyone’s tastes! » Loïc Fauchon, CEO of SAFIM
THE UNMISSABLE BACK-TO-SCHOOL EVENT
A commercial and festive autumn event in Marseille, the Foire Internationale de Marseille returns more determined than ever in 2022, with the return of the international “Tour du Monde” hall and its exhibitors from all over the world.
As a business creator, the Fair represents the best way to meet buyer visitors looking for new products. This year, the eligibility of the Foire de Marseille for State aid aimed at boosting the attractiveness of fairs and exhibitions, also allows new exhibitors to hold their first fair, here in Marseille. For this 97th edition, it is still possible to reserve a stand.
GASTRONOMY, A UNIVERSAL UNIVERSAL THEME
An integral part of our cultural heritage and our identity, gastronomy contributes to the economic dynamism of our regions and to the influence of France. It is also a link between nations. It is for its unifying character that the Foire Internationale de Marseille has chosen gastronomy as the theme for this new opus. Street food, slow-food or even the world, visitors will be invited to a gourmet initiatory journey around flavors.
On the menu, many tasteful and convivial events will be offered to delight the taste buds of as many people as possible. The opportunity to discover, with family or friends, regional gastronomic specialties, with local products selected for their quality. As for other activities, they will aim to make the general public aware of eating well: choosing the right healthy, local and seasonal products… This year more than ever, the exhibitors in the Local Products Hall, the Corsica Village, the Terrasse Gourmande and the restaurants will be at the heart of the event!
The Foire de Marseille is also a unique opportunity to have fun for 11 days by browsing, in the same place, the emblematic spaces of the event: Home, Fashion & Beauty, Leisure, Automotive, Pool & Garden, etc. … Something to enjoy in every sense of the word!
A VISUAL IDENTITY PLURAL
“The Fair will delight you” with a colorful poster, with a vintage spirit and perfectly illustrating the expression “licking your chops”. No doubt, greed will be honored during this 97th edition.
And because there will be something for everyone, other versions of the poster, designed around culinary pleasure, will announce the Foire de Marseille 2022. A real treat!
These visuals will be used on all communication media and on the Fair’s signage to guide visitors through the aisles and exhibitor stands.