Sustainability, connectivity and smart home solutions were the big topics of this year’s IFA Berlin – Percentage of trade visitors is growing – Strong demand for digital access to IFA
After a three-year break, IFA in Berlin has strongly returned as a global top event for the consumer and home electronics industry. Despite still valid pandemic restrictions, which continue to affect parts of Asia, the exhibitors occupied more than 80 percent of the exhibition space on Messe Berlin’s premises. The exhibitors took the opportunity to finally get in touch with dealers, the media and the end consumers again.
IFA 2022 was also very well attended overall, especially in view of the ongoing travel restrictions in Asia. On the five days of the fair, more than 161,000 people came to the IFA in Berlin. In the pre-pandemic comparison, the proportion of trade visitors was higher. Many exhibitors reported an unusually high number of business transactions during the fair.
The IFA once again generated strong media resonance: More than 2,500 journalists came to Berlin, about half of whom represented international media organizations. The media monitoring has shown that IFA 2022 was reported by publications and broadcasters in over 100 countries worldwide.
Photo: Messe Berlin
Positive feedback from global brands and retailers
Despite global challenges such as ongoing supply chain interruptions and inflationary pressures, IFA exhibitors recorded an enormous volume of orders in 2022.
Dr. Sara Warneke, Managing Director of gfu, explains: “IFA has impressively returned after the pandemic-related break with the most important trends for products and solutions in the areas of consumer electronics and home appliances as well as related industries, especially in the field of sustainability. It was once again the proven meeting place for industry and trade, trade visitors and the media as well as, of course, consumers.”
Martin Ecknig, Chairman of the Management Board of Messe Berlin, says: “It is fantastic that our halls were once again full. I have received very positive feedback from all the global brands and retailers I have spoken to, and I am particularly pleased that we have seen such a large number of insiders and trade visitors at IFA Berlin. We are well on our way to achieving its full strength again in the coming years.”
Berlin’s Governing Mayor Franziska Giffey is convinced: “The leading trade fair with its smart innovations and energy-efficient technologies is an engine for the economy and the markets worldwide. It is one of Berlin’s flagships, not only as a trade fair and congress, but also as a leading European hub for innovation and technology. The IFA 2022 is a kind of lighthouse, not least because it stands for an upswing after two difficult years.”
Sustainability in the focus of consumer and home electronics
In addition to the intelligent networking of devices and smart home solutions, sustainability was one of the big topics at this year’s IFA in Berlin.
This was also reflected in some of the IFA keynotes: Hakan Bulgurlu, Arçelik’s Chief Executive Officer, made a passionate appeal to the consumer and home electronics industry to work together and play their part in mitigating climate change and reducing pollution. Gwenaelle Avice-Huet, Chief Strategy and Sustainability Officer of Schneider Electric, deepened the topic and examined how smart home devices can make our home more sustainable.
Another big topic was intelligent networking and how it enables seamless experiences. Cristiano Amon, Chief Executive Officer at Qualcomm, explored the enormous potential of connected services and devices in the future. George Zhao, the CEO of Honor, and Tony Ran, President of Honor Europe, showed how these experiences are already brought to life, while William Tian, President of Huawei Consumer Business Group Western Europe, presented the integration of devices from smartphones to smart office to health and fitness.
Photo: Messe Berlin
Strong demand for digital access to IFA 2022
Digital channels such as IFA Virtual, the new IFA app and IFA’s social media platforms were in high demand and achieved more than 1.6 million views on all social media channels alone.
The videos streamed via the IFA channels as well as those of the exhibitors and keynote partners reached more than 11.8 million views.
IFA NEXT an audience favorite
As always, IFA NEXT, IFA’s innovation hub, was full of visitors who wanted to see the latest and most innovative ideas from start-ups, innovators, research institutes and future-oriented companies.
IFA GLOBAL MARKETS
This year, the order fair for OEMs and ODMs returned to Messe Berlin’s premises and attracted many visitors.
A top-class line-up with experts from business, politics and science discussed perspectives of globalization and trends towards deglobalization at the IFA+ Summit on Monday. There was broad agreement that a world would not function without global economic and trade relations without drastic regressions in prosperity and quality of life all over the world. At the same time, it became clear that the global climate challenges require a changed globalization – a global trade that focuses on sustainability. This is how not only the experts see it, but also the consumers who were surveyed as part of a worldwide study, the results of which were also presented at the IFA+ Summit: Sustainability aspects are also of increasing importance in purchasing decisions in the field of consumer and home electronics.
SHIFT Mobility – The mobility event without borders
The two-day mobility conference SHIFT Mobility 2022 was a great success. The congress brought together automotive companies such as Volkswagen, Ford, BMW and Mercedes Benz, tech giants such as AWS and Qualcomm, newcomers such as Lilium, Pivt, Lexgo and Autobrains as well as top researchers from the Fraunhofer Institute and the University of Toronto and very young start-ups.
BERLIN PHOTO WEEK
The fourth edition of BERLIN PHOTO WEEK attracted more than 20,000 photo enthusiasts to the Arena Berlin, including a large proportion of young photo and video fans. Millions more followed the event online.
The famous summer garden of IFA Berlin was fully integrated into the fair this year and offered visitors a place to rest and relax in the sunshine. On Saturday, the summer garden turned into a popular place for family entertainment, while on Sunday thousands of fans came to watch a live recording of one of the most popular German-language podcasts – Fest & Fluffy – with the satirist Jan Böhmermann and the musician Olli Schulz.
About IFA Berlin
IFA, the world’s most important innovation platform of leading brands in consumer and home electronics, is the most efficient industry and communication meeting place for industry, trade and media. IFA 2022 will take place from 2nd to 6th. September in Berlin.
About Messe Berlin
Berlin has been a trade fair location for 200 years, one of the most important in the world for many decades. As a state-owned trade fair company, Messe Berlin makes a significant contribution to this. It designs, markets and organizes hundreds of live events every year. Its broad portfolio includes the global brands and leading trade fairs IFA, InnoTrans, ITB, FRUIT LOGISTICA and the International Green Week as well as major conferences and outstanding events, such as the fan mile at the Brandenburg Gate. With around 90 foreign offices, Messe Berlin distributes its events in over 170 countries. At the events at the headquarters under the radio tower in Berlin alone, around 25,000 media representatives from all over the world accredit themselves every year. The aim is to be an outstanding host to visitors at all Messe Berlin events, to give the best possible business impulses and to ensure fair conditions for everyone. This self-image is reflected in the company motto: Messe Berlin – Hosting the World.