【DE】BrauBeviale welcomes the beverage industry to a new date in 2023 with a new brand identity  

2023 can come: Then BrauBeviale, one of the leading capital goods fairs for the beverage industry, finally reunites the world of beverages in the Nuremberg exhibition center. Preparations have already begun. After the longer corona-related break, the trade fair of the beverage industry presents itself in a new guise and on a new date: From 28th to 30th. In November 2023, BrauBeviale will be launched with a clear profile and a new brand identity. The slogan “We connect diversity.” is trendsetting for the fair and its program.




Photo: © NürnbergMesse



“We can’t wait to finally gather the world of drinks back in our exhibition halls,” Andrea Kalrait, Executive Director BrauBeviale and Beviale Family at NürnbergMesse, is already looking forward to 2023. “We had a long break, but our ear continued to be close to the industry and talked to many companies and partners. The tenor was very clear: Both exhibitors and visitors are already looking forward to a meeting with colleagues, customers and experts in Nuremberg. In a creative working atmosphere, important contacts are made, networks are expanded, concrete questions are discussed, from interested parties customers. BrauBeviale inspires and sets impulses for the beverage industry.”


In order to ensure this in the future, Andrea Kalrait and her team and the ideal sponsor, the Verband Private Brauereien Bayern e. V., in recent months intensively dealt with the positioning of BrauBeviale. The result: BrauBeviale will be launched in 2023 with a sharpened profile and a new brand identity. The slogan “We connect diversity.” has an eye on the entire beverage world. It describes an important and decisive core aspect of the fair – only when a wide variety of actors, from young entrepreneurs to experienced industry experts, come together under one roof in a family atmosphere does the certain sense of togetherness arise that makes BrauBeviale unique. Building bridges together to combine diversity is also conveyed through the modern visual appearance. Here, in the truest sense of the word, the circle closes, which is a central element in the new appearance of BrauBeviale and runs through the design of the entire trade fair communication, both online and offline. For example, in the round key visual: It authentically reflects the diversity of the most diverse actors and the most diverse drinks in one place. Exactly the reason why the color world of the fair has also been adapted and the proven green – which is also associated with the topic of sustainability – has been supplemented by more colorful, diverse shades.


Note new date: 28th to 30th November 2023

But not only has the appearance of BrauBeviale changed, the date is also new: The BrauBeviale will take place from 28th to 30th. November 2023 and thus offers optimal conditions to conclude the year together with the industry and to be inspired for the coming year and set the right course. Another treat for this date is the world-famous Nuremberg Christmas market, which is traditionally opened by the Nuremberg Christkind the day after the last day of the fair. Andrea Kalrait sees this as a clear advantage: “Especially for our international guests, this is a wonderful opportunity to round off the visit to the BrauBeviale with a stroll through the Nuremberg Christmas stall magic. And of course, it is also an attractive incentive for national guests to stay in Nuremberg one or two more days longer. Nuremberg’s atmosphere in the Advent season is really hard to beat.”


BrauBeviale at drinktec 2022

But no one has to wait until next Christmas to meet the BrauBeviale team live again. From 12th to 16th September 2022, the BrauBeviale team will be represented at drinktec. At the stand of the Association of Private Breweries e. V. (A6.512) – ideal carrier of BrauBeviale – Andrea Kalrait and her team are particularly looking forward to personal exchange, interesting conversations and inspiring encounters with old acquaintances and new contacts after such a long dry spell. Of course, they are also happy to provide information about the plans for the BrauBeviale 2023 in Nuremberg.


About the BrauBeviale

BrauBeviale in Nuremberg is one of the leading capital goods fairs for the beverage industry worldwide. The trade fair combines its success story with the claim to continue to unite the world of beverages in the future. Tradition and many years of experience meet inspiration and the latest trends here – on a regional and global level. For national and international exhibitors as well as trade visitors from over 135 countries, it offers the right platform to initiate new things together and set important impulses for the entire beverage industry. With its expertise, its network as well as the European Beer Star as a flagship, the BrauBeviale of the Association Private Breweries Bayern e. V. as an ideal carrier.

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