From the perspective of different levels and industrial chains of the exhibition industry, there are some problems of intellectual property rights in various links of the exhibition industry. How to effectively solve these problems has become the key to improve the overall level of exhibition intellectual property rights.
- What if exhibition organizers and exhibition items are counterfeit
As the owner of some exhibition projects, especially some brand exhibition projects, exhibition organizers are most concerned about how to prevent the exhibition projects from being imitated and cloned the topics and contents of the exhibition are constantly and often repeated and identical. In their view, both branded exhibitions and formed exhibitions should be considered as “intellectual property rights” with “exhibition creativity” and protected. It is not enough to register the exhibition logo, but also to protect the name of the exhibition.
- Foreign exhibition organizers: what to do with brand transplantation
When some famous brand exhibitions are transplanted to others, they often need to find local partners. In this way, in the process of continuing to use the original brand exhibition name and logo, there will be the problem of recognizing the intangible assets (intellectual property) of the original exhibition brand. It cannot be ruled out that once the cooperation breaks down, intellectual property disputes will be triggered. Practical experience shows that this issue is an important and key legal content that should be clearly stipulated by both sides in cooperation.
- Exhibition project traders: what to do if brand trading lacks standards
With the continuous development of the exhibition economy, the capital operation of the exhibition industry will occur frequently, and the sales and transactions of exhibition projects will gradually increase. The transfer and transaction of the ownership of such exhibition projects must involve the transfer and transaction of brand intangible assets (intellectual property) of the exhibition projects. Although there have been some such transactions and specific cases in China. However, due to the operation procedures and norms have not been issued in time, especially the lack of reference basis for the formulation of market transaction value standards, which makes the market seem chaotic.
- Overseas exhibition organizers: what to do if an enterprise is complained
As a organizer of overseas exhibitions, we pay more attention to how to deal with intellectual property disputes caused by foreign exhibitors’ complaints about exhibits infringement or software and copyright infringement when participating in exhibitions abroad. In this regard, it is not difficult to put forward general requirements for exhibiting enterprises to abide by intellectual property rights. The real difficulty is that it is difficult to ensure and control that all exhibits will not go wrong. Therefore, they hope to draw a line of responsibility, so that in case of disputes in this respect, the exhibitors concerned should bear the responsibility, not the organizers.
- Domestic exhibition exhibitors: what to do if they are cheated by exhibitors
As an exhibition Exhibitor, what I fear most is that I am misled by the deceptive publicity of the organizer, so that I participate in some fake exhibitions that are not worthy of the name, or even be cheated, and the result is that I spend money in vain and have no effect. However, it is worth studying whether the fake publicity of this kind of exhibition really belongs to the scope of intellectual property protection and whether the fraudulent exhibition infringes intellectual property rights.
- Booth design Builder: what to do if you copy the design scheme
As booth design builders, what they fear most when bidding for booth design is that the exhibitors will not let their scheme win the bid under various excuses, and then they will hand over the design drawings or schemes withheld to a third party for copying or slightly changing, all for the purpose of saving money. In fact, some intellectual property issues are involved here.
- Exhibition patent holder: what if the new exhibition is copied
Some standard exhibition tools that have been widely used and some new exhibition tools that have been developed recently have indeed undergone patent registration. Therefore, if these exhibition devices are copied, the problem of infringement will be involved. However, in essence, this kind of infringement is only an intellectual property issue in the manufacturing industry that has an indirect relationship with the exhibition industry.
- National competent department: what to do when being complained by foreign investors
As the competent department of the state in charge of intellectual property rights, they are not only responsible for the overall publicity, education, and management work, but also seem to be more concerned about how to reduce the accusations and complaints from foreign investors.
Therefore, when the exhibition becomes an occasion where there are more complaints, they will put forward requirements to the organizers of the exhibition and must do everything possible to take measures to prevent similar incidents. As for the issue of comprehensive intellectual property protection in the exhibition industry, since many works still needs to be investigated and studied, the competent department still needs time to put forward a comprehensive and specific management method.
- Exhibition Industry Association: what to do if the management basis is not clear
At present, the actual situation is that no unified exhibition industry association has been established. However, some local exhibition industry associations have been established one after another, and some associations have begun to pay attention to the related issues of intellectual property protection in the exhibition industry