【DE】31. Fair “Travel & Caravan” with a significant increase in visitors

28,000 visitors – expectations far exceeded – both trade fair topics in focus – positive conclusion among visitors and exhibitors – afternoon ticket inspires enthusiasm – online ticket has established itself

 

Around 28,000 visitors ensured good business and demand at the 289 exhibition stands of the 31st in the last four days of October. TRAVEL & CARAVAN. This far exceeded expectations. Compared to the previous year, 55% more visitors came. The event obviously hit the zeitgeist in travel and caravanning. With this result, in addition to the offer in all three exhibition halls, the fair can also connect to the Vorcorona-Nveau among visitors.

 

The interest of visitors was diverse. 51% of visitors were looking for new destinations at home, in Germany or worldwide. Every second person stated that they wanted to buy a motorhome, van or caravan. Another 23% would like to rent a motorhome for the upcoming holiday. 15% were interested in campsites and the topic of conversion and expansion led 13% of visitors to the Erfurt Trade Fair.

 

Also this year, 94% of visitors stated that they would recommend the fair to friends and acquaintances. The exhibitors also draw an equally positive balance. 97% were conditionally to very satisfied with the trade fair result. And 94% would like to come back next year.

 

The exhibitors reacted enthusiastically to the introduction of the 2 p.m. ticket at half price. Over 40% of all visitors gratefully accepted this offer. They thus ensured an even and relaxed run throughout the day of the fair.

 

In the last three years, the use of the online ticket for visiting the fair has become firmly established. 88% of visitors to all visitors were aware in advance that they can purchase a trade fair ticket online. And every second person also used this. In addition to faster access to the fair, money could also be saved. Next year, Thuringia’s largest trade fair for tourism and caravanning, the “REISEN & CARAVAN” will take place again from 28 to 31 October 2023 (Sa.-Die.).

 

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