The Effie Congress and the Gala for the Presentation of the Effie Awards took place on the 9th. November for the first time in Leipzig. The day was all about marketing effectiveness. In addition, the most important agencies in Germany are guests in the CONGRESS HALL at Leipzig Zoo.


At the Effie Congress, the creators of this year’s gold winners presented their campaigns and share the goals, strategy and challenges of their award-winning campaigns. The seven winners are thus pitching in front of the Grand Jury for the Grand Effie 2022 as the best communication solution of the year. Keynote speakers at the congress are Martina Vollmer (Ipsos) and Marc Oltmann (Head of Marketing RB Leipzig). The latter talks in his keynote “RB Leipzig – Football Club or Lifestyle Brand” about the importance of a strong brand core. At the festive Effie Gala, this year’s gold, silver and bronze winners will be honored in the evening and the winner of the Grand Effie 2022 will be announced.


In more than 50 countries worldwide, the Effie Awards honor effective communication and successful marketing. The award was launched in 1969 by the American Marketing Association. The GWA, the association of the leading communication agencies in Germany, was the first international licensee in 1981 and brought the Effie to Germany. The Effie focuses on communication and its value contribution to the company’s success. In addition, the Effie is the platform for exchange on marketing effectiveness with experts from clients and agencies, from market research, science and the media.


All winners and more information can be found here:


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