【IT】A managed apple varieties exhibition fills the trade show with color

For the first time in its history, Interpoma, the international apple trade show, which takes place between November 17th and 19th, will host the Variety Garden, an exhibition of over 55 managed apple varieties from around the world.


The 12th edition of Interpoma will be full of color. During the international apple industry trade show, which takes place between 17 and 19 November, Fiera Bolzano’s FieraMesse H1 Eventspace will host an exhibition of over 55 managed apple varieties which come from leading apple-producing countries from around the world, including New Zealand, the United States and France as well as Italy, which stars South Tyrol and Trentino. The Interpoma Variety Garden, the latest addition to the Interpoma 2022 program, is organized in partnership with the Variety Innovation Consortium South Tyrol (SK) and Laimburg Research Centre.


“We came up with the Variety Garden as a way to bring Interpoma’s innovative and international spirit to life through color and appearance”, says Thomas Mur, Managing Director of Fiera Bolzano. “The managed apple varieties come from leading apple-producing countries across the world and tell the story of the system’s thirty year history. It begins with the first managed varieties which were produced exactly thirty years ago, such as KIKU® and Pink Lady®, right up to new varieties which are only just hitting the supermarket shelves. We are extremely proud to be the first and only to have brought together the abundance of heritage varieties under one roof” adds Mur.


Color will be the undisputed star of the Variety Garden. The exhibited fruits will display a remarkably wide range of hues, from the bright yellow of yello® and opal® apples, to the fresh, bright green of GreenStar®, to the dark, intense red of Crimson Snow®, all the way up to attractive new varieties with red flesh branded as Red Moon®, Kissabel® and Lucy™Glo.


Interpoma Variety Garden is just one of the many side events planned for the 12th edition of Interpoma. The Opening Night will take place on November 16th, on the eve of the fair’s opening, and will present winners with the Interpoma Award, a contest which rewards the best innovations in the water conservation field. The Interpoma Congress takes place on November 17th and 18th, and will focus on the apple industry of the United States and robotic harvesting. Interpoma Tours, 10 guided visits of South Tyrol and Trentino’s most innovative companies within the apple industry, will take place on all three days.


Related post
【DE】GYMMOTION – The fascination of gymnastics with a new program “life time” at Messe Chemnitz

C3 Chemnitzer Veranstaltungszentren GmbH and TVM-Sportmarketing GmbH present their impressive show "Gymmotion - The Fascination of Gymnastics" on 03.12.2022 at Read more

【DE】Technical program for EuroTier & EnergyDecentral 2022 available as videos

Recordings of 145 events available as video on demand on www.dlg-connect.com - registration with e-mail address required   DLG). The Read more

【DE】Finally PSI again: Framework program for 2023 published

Practically applicable and a practical knowledge adapted to market conditions creates the basis for entrepreneurial success in the promotional products Read more

【DE】The nominations for the BrandEx Award 2023 have been announced

Trophies are available for 23 submitters at the BrandEx Award   The international BrandEx jury has decided: There will be Read more