【DE】INTERNORGA: Seizing the opportunities of digitization

INTERNORGA combines digital trends for the out-of-home market under one roof


The industry is facing major challenges and these can best be mastered together. Whether corona pandemic, rising energy prices or a shortage of skilled workers: INTERNORGA is at the side of all actors and will present digital tools and applications in 2023 on even more space that help to make your own company fit for the future. From 10th to 14th March 2023, visitors to the Hamburg exhibition center can convince themselves of the diverse digital solutions of numerous national and international exhibitors.



The digital transformation process has long since affected the entire industry. If you want to make processes more efficient, reduce costs or cushion the ubiquitous shortage of skilled workers, you can’t avoid the digital helpers. After the success of the topic area ‘Digital Applications’ launched in 2022, we will dedicate even more space to it at INTERNORGA 2023 – and thus offer the industry significant added value,” promises Claudia Johannsen, Business Unit Manager at Hamburg Messe und Congress.


Over five days, world market leaders and innovative start-ups will present their digital products and future-oriented technologies in halls A2 and A3 and advise trade visitors from all areas of the out-of-home market on the choice of individual solutions. From digitized POS systems to waste management software to systems for personnel deployment planning, logistics management and back office connections. The areas of application of modern technology for the hospitality industry are limitless – and can be used as needed. In this way, the right tools and applications can optimize internal processes, save resources or compensate for personnel bottlenecks. It is important that the systems are understandable and easy to use so that they can also be used by unskilled forces.


#all together towards the future


As a trend incubator, INTERNORGA brings together ideas, people and products to master today’s challenges and help shape the out-of-home market of tomorrow. Interested parties can already secure their ticket for this. Day and multi-day tickets are now available in the online ticket shop: https://www.internorga.com/info/besucher/tickets



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