【DE】LEIPZIG BOOK FAIR GOES ON A BOOK TRADE TOUR

The Leipzig Book Fair is a place that celebrates literature and its diversity. With this idea, the Leipzig Book Fair 2023 is going on tour for the first time. Between February and April, under the motto YOUR PLACE TO READ, a series of events takes place in German-speaking countries with different topics, genres and authors, in those places that are essential for every reader: the bookstores.

 

The last two and a half years have been difficult for the entire cultural landscape. Stationary bookstores in particular also faced considerable challenges during the pandemic,” says Oliver Zille, Director of the Leipzig Book Fair. “We not only want to finally open the doors of the Leipzig Book Fair to all visitors again in 2023, but also set an example. For the diversity of reading and for the places that allow broad access to the cultural asset book.”

 

Accompanying social media campaign for more visibility of the book trade

 

The reading series stops at a total of twelve stations in German-speaking countries. The reading tour is accompanied by a large-scale social media campaign in which all bookstores in German-speaking countries are invited to participate. The integration of high-reach multipliers from the book sector and a competition ensure attention and visibility for the participating bookstores and encourage them to visit the local bookstores. Information on participation and registration procedures will follow at the beginning of 2023.

 

The highlight is experienced by the YOUR PLACE TO READ campaign with its own stand at the Leipzig Book Fair 2023. This will change every day and become more colorful every day: through booksellers, authors, publishing staff, book lovers and everyone else who makes the book world what it is – diverse, multifaceted, open.

 

All information at:

www.leipziger-buchmesse.de/yourplacetoread

 

The book trade roadshow will be implemented honestly and differently in cooperation with the Munich agency.

 

More information about the Leipzig Book Fair at

www.leipziger-buchmesse.de

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