Together with the “1000 good reasons” initiative, Landgard transforms the flower hall into a floral jungle of exotic flowers and plants.
One thing is certain: When the International Green Week (IGW) on the 20th January opens its doors, a place on the Berlin exhibition center will once again become a crowd puller – the Blumenhalle. Here, visitors can leave the dreary winter sky behind and immerse themselves in a spring-like atmosphere at the end of January.
Under this year’s motto “Wild about nature”, the Landgard Producers’ Cooperative creates an elaborately designed flower arrangement with the initiative “Flowers – 1000 good reasons” in Hall 2.2. “We pursue an artistic approach that is inspired by nature and focuses on it as an overall overarching work of art,” says Michael Hermes, Head of Marketing & Communication at Landgard.
Walking paths invite flower fans to stroll through the floral hall work of art. Thousands of trees and spring flowers line up – from delicate shapes to exotic, prickly plants. At photo spots, flower lovers can put themselves in the limelight and take a small piece of spring home with them. With the multitude of hands-on activities, combined with concentrated expertise in horticulture, plant production and cultivation, urban gardening and much more, not only plant lovers will get their money’s worth.
In order for the flower hall to inspire its guests, several months of planning and organization are required in advance. “From hall selection to visitor flows to lighting conditions – the success of the flower hall depends on many factors,” emphasizes Hermes. During the duration of the fair, around a dozen helpers will be represented to ensure the optimal care of the flowers and plants on site.
The Central Association of Horticulture (ZVG) places the topic of resources in the focus of its exhibition stand in the flower hall. Because the careful handling of water, soil and plants is the focus of horticultural activities. At the same time, challenges such as climate change and the current energy crisis must be mastered. Here, horticulture offers a variety of solutions. As part of the young talent advertising campaign “Profession Gardener. Up to the future,” student groups can get a taste of horticultural topics. On the first weekend of the fair, the reigning German flower fairy Regina Haindl will also be on site.
Note on the ticket shop and accreditation:
This year, Green Week is relying entirely on online tickets for the first time. Tickets can already be purchased at www.gruenewoche.de/tickets.
Registration is only possible online. There will be no on-site accreditation, but only online at https://www.gruenewoche.de/de/presse/akkreditierung/.
A sea of colors on the IGW – the flower hall. Photo: Messe Berlin
About the International Green Week
The International Green Week Berlin is one of the most traditional trade fairs in Germany and one of the best-known events in Germany. Founded in 1926 in Berlin in the Golden Twenties, it is unique as the leading international trade fair for food, agriculture and horticulture. Exhibitors from all over the world present an extensive range of products on ten days of events. In addition, the IGW provides a stage for current social issues such as climate protection, circular economy, resource conservation and sustainable land use. From 20th to 29th January 2023, the 87th Edition of the Green Week. The IGW is the starting point for the Global Forum for Food and Agriculture (GFFA for short). The GFFA is the leading international conference on central future issues of the global agriculture and food industry. The highlight is the meeting of over 70 agricultural ministers.
About Messe Berlin
Berlin has been a trade fair location for 200 years, one of the most important in the world for many decades. As a state-owned trade fair company, Messe Berlin designs, markets and organizes hundreds of live events every year. The aim is to be an outstanding host to visitors at all events, to give the best possible business impulses and to ensure fair conditions for everyone. This self-image is reflected in the company motto: Messe Berlin – Hosting the World.