【DE】More diversity, more innovations, more inspiration for everyone: INTERNORGA exhibition area “Food and Beverages”

Visitors to INTERNORGA 2023 can rejoice: The exhibition area “Food and Beverages” will be presented from the 10th to the 14th. March 2023 even more colorful and diverse than in previous years. The leading trade fair for the entire out-of-home market thus offers the industry – from gastronomy to the baking industry – a compact overview of the latest food and beverage trends. In addition to new suggestions, numerous opportunities for joint exchange are made possible.


Photo: hamburg-messe.de



Claudia Johannsen, Business Unit Manager at Hamburg Messe und Congress GmbH, emphasizes: “Whether classic gastronomy, quick service, bars, coffee shops, cafés or bakeries with a snack offer, everyone will find what they are looking for at INTERNORGA, as it is a meeting place and trend incubator for the entire out-of-home market. The large exhibition area ‘Food & Beverages’ opens up a unique variety of new product highlights for visitors. This is where the F&B trends of tomorrow can be discovered.”


In 2023, several halls of the Hamburg Messe and Congress will be dedicated to culinary enjoyment: In the exhibition area “Food and Beverages”, well-known national and international companies such as Dallmayr, EDEKA Foodservice and Unilever as well as from the bakery and confectionery segment Vandemoortele and Wolf Butterback present their new products. The players in the newcomers area also promise the latest enjoyable inspiration: In the trend forge, around 20 F&B start-ups show their innovations in front of a larger audience.


Trends from vegan to convenience


Vegetarian and vegan foods are becoming more and more popular. In 2023, INTERNORGA exhibitors will provide the right ideas for an extensive plant-based offer, ranging from refined meat, poultry and fish alternatives to plant-based egg dishes.


Convenience products are very popular with hosts and bakeries with a snack offer. Numerous exhibitors show that these are uncomplicated to prepare and equally tasty with their offer at INTERNORGA. Surprisingly new taste experiences can be discovered in the field of classic burgers, pizza and pasta. All representatives of the bakery and confectionery trade can look forward to a great variety in the field of snacks: From wraps to focaccia, ciabatta to tarte flambée, visitors will find contemporary snack ideas that enliven the business in the convenience sector.


Whether coffee or spirits – the whole variety of the beverage world


If you want to find out about current trends in the beverage industry, you can not only do so with the well-known soft drink manufacturers such as Coca-Cola or Red Bull, but also find a unique coffee variety of large well-known brands and specialty roasters: The Craft Coffee Area offers new impulses, especially for bakeries, pastry shops and cafés and shows the most popular hot drink of the Germans in unexpected facets – as a refreshing coffee cocktail or colorful cappuccino specialty with matcha or beetroot. Also at the start is the popular Craft Spirit Lounge. Small trendy spirits manufacturers present the finest spirits and brandies from artisanal production to the trade audience.


Know-how from the industry for the industry


A permanent authority in terms of inspiration in the food & beverage sector is the Pink Cube of the internationally recognized trend researcher Karin Tischer, which will once again show trendy innovations from all over the world in 2023.


In order to enable new impulses for one’s own business as well as the targeted exchange in the industry, the trade fair will initiate new concepts for the first time in 2023, such as the INTERNORGA Open Stage. The aim of the format accessible to everyone is to promote the mutual transfer of knowledge in a simple way and thus to show solutions to the current challenges of the industry.




Photo: hamburg-messe.de



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