Under the motto: “New Perspectives on Sports”, the world’s leading sports trade fair offered from 28th to 30th November a lot of product innovations, a prominent conference program and many well-known athletes as guests. 1,700 international exhibitors and around 40,000 trade visitors from 117 countries celebrated a successful reunion of the sports community with the restart of ISPO Munich at the Munich exhibition center.
ISPO Munich 2022: The leading international platform for sport convinces with a new concept photo: Messe Munish
Sustainability and innovation were the top topics at ISPO Munich from 28th to 30th. November. It showed impressively that within the sporting goods industry, the outdoor industry in particular is a pioneer in terms of sustainability. This is not only about the innovative processing of environmentally friendly materials, but also about the entire value chain, from design to production to packaging. “Longevity is the most important factor in sustainability,” emphasizes Rainer Gerstner, Senior Vice President Marketing of Schöffel, for example, at ISPO Munich. It is up to the brands to make it clear to consumers that sustainability also costs more. “At the moment, sustainability is an add-on in the purchase decision for the vast majority,” adds Antje von Dewitz, CEO Vaude. However, this attitude is already beginning to change, especially in younger target groups.
Sustainable management was also in the foreground at the award ceremony of the newly designed ISPO Cup, which was handed over to Patagonia on the evening of the first day of the fair for exceptional social commitment. The company has stood for the fight against the climate and environmental crisis for decades. Ryan Gellert, CEO Patagonia: “We are very honored to receive the ISPO Cup for our work. As an industry that combines love for nature, this is the moment to be brave and continue to work on reducing our carbon footprint and supporting those who are committed to saving our home planet.”
It was impressively demonstrated that ISPO Munich is now much more than a pure product show of the sporting goods industry: it is the platform to promote partnerships, initiatives and innovations beyond the fair and to discuss currently burning topics. The conference of ISPO Munich was therefore also opened on the first day of the fair with a panel on the future of winter sports in the face of climate change and energy shortages. Unanimous conclusion of the participants: Winter sports only have a future if it changes and develops more sustainable solutions. Reto Aeschbacher, Chief Marketing Officer of Scott: “The last two years have been a challenge for all of us. Topics such as the compatibility of sustainability and innovation, and especially for us the decline in ski tourism, occupy us sustainably. What ISPO Munich has shown us: There are still a lot of people who want to experience “nature” and are enthusiastic about winter sports and this proves to us that there are opportunities and potential to give the ski industry a boost again.”
1700 exhibitors from over 50 countries
In addition to the product innovations of the more than 1,700 exhibitors, ISPO Munich offered comprehensive insights into the entire ecosystem of the sports industry at its November premiere. Almost 90 percent of exhibitors came from abroad. In total, more than 50 countries were represented. Germany, Italy, France, China and Taiwan represented the countries with the most exhibitors. Around 20 percent of them were represented for the first time at ISPO Munich. The approximately 40,000 trade visitors came from a total of 117 countries, of which 73 percent were international guests. The top 5 participating countries were Germany, Italy, France, Great Britain and Austria.
“The revised concept of ISPO Munich with the Future Lab as the centerpiece has scored particularly with the international sports community, both among exhibitors and trade visitors,” sums up Stefan Rummel, CEO of Messe München. “This year’s ISPO Munich was not only a reunion of the industry in a great atmosphere, but also clearly showed that the market is changing. We will take this into account in the further development of the fair. The sporting goods market will continue to be very relevant, but topics such as sports fashion, tourism, digitization, health and fitness, nutrition or eSports are becoming increasingly important. That’s why we will force innovative formats that also open up new target groups and segments for us, says Tobias Gröber, Head of ISPO Group, who also announced the cooperation of ISPO with the streetwear and fashion blog Highsnobiety under the brand name “520M” on the first day of the fair.
ISPO Conference in the Future Lab as a meeting place and centerpiece
The newly created Future Lab with a focus on innovation, sustainability and retail transformation was a major crowd puller at ISPO Munich. The conference program was also dedicated to social topics there: The question “How the sports industry can work for the well-being of people and nature” discussed, among other things. Martin Frick, Director of the UN Nutrition Program. With the Sustainability Hub, there was also an independent area in the Future Lab, which was dedicated exclusively to the topic of sustainability. In addition, the presentation of the ISPO Award 2022 took place there on the second day of the fair. A total of about 100 award-winning products and services were shown on site.
In the Future Lab, more than 70 startups participating in the ISPO Brand New Award also presented their innovations and new solutions for the industry. Ida Sports, an Australian company that manufactures sports shoes especially for women, prevailed in the pitch. “The winning of the Brand New Award is a great honor for us and it gives us visibility and reach for a larger audience,” says Laura Youngson, CEO and co-founder Ida Sports.
Prominent athletes at ISPO Munich
Many active and former athletes also visited ISPO Munich. On the first day of the fair, tennis Olympic champion Alexander Zverev and his brother Mischa presented current training technologies in professional sports with the help of virtual reality. On site were also surfing champion Björn Dunkerbeck, the multiple kickboxing world champion Dardan Morina, the Japanese alpinist Kazuja Hiraide, the mountaineers Kristin Harila and Vibeke Sefland, the Portuguese ultrarunner João Andrade, professional cyclist and ski mountaineer Anton Palzer.
Runner’s World Running Symposium and Therapy Munich at the ICM
As part of ISPO Munich, therapie München also took place for the first time at the exhibition center in the ICM. The trade fair with congress is aimed at physiotherapists, occupational and sports therapists as well as masseurs and medical lifeguards. A total of 107 exhibitors showed products and services around the growing market of therapy and medical rehabilitation. The Runner’s World Running Symposium was also located in the ICM. In specialist lectures and analyses, brands such as Adidas, Arion, Falke, Joe Nimble, On and True Motion discussed the growing market potential of the entire running segment, to which an extra area was also dedicated to in hall A1 of ISPO Munich.
The new ISPO Munich has celebrated a sporting comeback after more than two and a half years of forced break. It will be available next year Tuesday to Thursday from the 28th to the 30th. November 2023 again at Messe München. This also gives US companies the opportunity to arrive relaxed after Thanksgiving,” sums up Lena Haushofer, Exhibition Director of ISPO Munich.
Exhibitor comments on ISPO Munich 2022
Reto Aeschbacher, CMO Scott:
“With ISPO Munich, this year marks the starting signal for the winter season and this offers us as a brand the opportunity to revive our interest in outdoor and winter sports. The last two years have been a challenge for all of us. Topics such as the compatibility of sustainability and innovation and especially for us the decline in ski tourism occupy us sustainably. What ISPO Munich has shown us: There are still a lot of people who want to experience “nature” and are enthusiastic about winter sports and this proves to us that there are opportunities and potential to give the ski industry a boost again.”
Richard Collier, CEO Jack Wolfskin:
“We are grateful that after such a long absence from our community, we are finally back at ISPO – we really missed it! ISPO is a long-term investment and a great opportunity for us to maintain and expand our relationships with our global partners. We are looking forward to growing internationally and making great things happen.”
Christian Schneidermeier, CEO Ortovox:
“Due to the proximity to the Performance Days, we were very excited about ISPO 2022. Our conclusion: The fair was a complete success – both the quality and the frequency of the visitors exceeded our expectations. From our point of view, ISPO is an absolutely necessary showcase for the entire winter sports industry.”
Michael Uhl, VP Marketing and Brand Partnership Helly Hansen:
“Our summary of the trade fair days: Good conversations and interested visitors. There is great interest in our brand, our innovative products and the new Ocean Bound material, which will first be used in the ski collection for autumn/winter 23/24. The fair was a complete success!”
Sven Hana, Head of Sales & Business Development Houdini Europe:
ISPO went very well for Houdini Sportswear. We notice that the trade fair as a platform and meeting place for the industry is extremely important and must be preserved. Here, the focus is above all on the exchange of marketing opportunities and innovative cooperation models and no longer on the mere sale of products. For the future, we want a more modern approach of ISPO – away from the classic trade fair idea to a conceptual approach of a community platform.”