【IT】PITTI IMMAGINE BIMBO 96 Florence, Fortezza da Basso 18-20 January 2023

Pitti Bimbo continues to grow! The kidswear fair is expanding and arrives at the winter edition with a renewed and increasingly international brand mix. Fashion, lifestyle, beauty care, publishing are developed in new colorful and playful exhibition itineraries. Plus, events, debuts and collaborations for three energy-filled days, PITTIWAY is the theme for this edition!


Pitti Immagine Bimbo no. 96 will be held from Wednesday 18 to Friday 20 January 2023 at the Fortezza da Basso in Florence. A winter edition that turns the spotlights on the most interesting international proposals. A large space will be dedicated to research, with reference brands and new names that have chosen Pitti Bimbo as a launchpad for promoting themselves. The exhibition itinerary has been expanded and involves new pavilions, spaces in which all the inner souls of kidswear will find a way of expression, with interesting contaminations that range from family lifestyle to kids’ bedroom design, from toys to beauty products and publishing. Like an exclusive department store, each time the event reinvents an original brand mix, enriching it with events, collaborations, world premieres and lots of ideas to reflect upon.


The focus on sustainability is confirmed as a central feature of this edition. Street style returns among the emerging trends, while the Apartment project will have an even more contemporary look. There will be two new Editorials and lots of Pop Up proposals will transform the exhibition itinerary into a colorful and engaging experience.



support the winter editions of the Pitti Immagine fairs

The Italian Government and ITA – the Italian Foreign Trade Promotion and Internationalization Agency which works for Italian companies are promoting the role of Florence in the internationalization strategy for Italian fashion by supporting the Pitti Immagine 2023 winter fairs, offering an essential contribution to the program of incoming delegations of top foreign members of the trade, the communication projects and special events.



Pitti Immagine’s three-year collaboration continues with UniCredit, the pan European banking Group determined to maintain strong roots in the territories and a wide-ranging relationship with the communities in which it operates, supporting them on multiple fronts. This will be concentrated on the topics of sustainability and innovation, paying particular attention to supporting the internationalization of Italian companies. “The support the bank gives to Pitti Immagine” emphasizes Renato Miraglia, Head of Wealth Management & Private Banking Italy UniCredit, “is further confirmation of UniCredit’s determination to accompany the development of the territories. In fact, it is carried out on several fronts, through the daily commitment of our people and our network, and also supports special initiatives of importance for the communities and the production fabric. Our main objective is to offer a prompt response to their requirements. For this reason, for example, in September we launched UniCredit for Italy, an operational program through which we will also be making available a maximum of € 5 billion to help companies and citizens cope with the rises in energy costs and raw materials and with the global economic downturn. It is with these initiatives that UniCredit strengthens its role as a partner for the sustainable development of the country.”


THE BUYERS who have confirmed their participation

The buyers from the most important Italian and international department stores, experimental shops and boutiques and the online retailers who have already confirmed their presence at Pitti Bimbo 96 include names like:

51 East (Qatar), Agiemme (Italy), Al Garawi (Saudi Arabia), Al Tayer (United Arab Emirates), Anna Pops (Belgium), August Pfueller (Germany), Barbara Frères (Germany), Bergdorf & Goodman (USA), Carrousel Kids (Austria), Childrensalon (United Kingdom), Coin (Italy), Engelhorn (Germany), Fenwick (United Kingdom), Harrods (United Kingdom), Harvey Nichols (Qatar), Le Bon Marchè (France), Level Shoes (United Arab Emirates), Luisaviaroma (Italy), Mini Couple Shot (South Korea), Mister Jones & Miss Katie (Belgium), Modes (Italy), Neiman Marcus (USA), Nook (Switzerland), Ounass (United Arab Emirates), Peter Pan (Italy), Pyrenees (Andorra), Rinascente (Italy), Rubaiyat (United Arab Emirates , T Gouden Koetsje (Netherlands).


PITTIWAY: the new theme of the Pitti Immagine winter fairs

The desire to restart is present in all of us, but choosing the best direction, orientation, and decisions to make is not easy. Directions, stimuli, inspirations, and needs are not always congruent with one another, and it is not possible to proceed in a straight line. PITTIWAY, the theme of the next Pitti Immagine winter fairs, is the result of a joint effort between creative talents and artists of the highest level, coordinated by creative director Angelo Figus. PITTIWAY interprets today’s moods and ambitions, transforming them into the leitmotif of the ad campaigns and layouts at the Fortezza da Basso. A chromatic and dynamic result, combining pop and street themes, which in the campaign conceived for Pitti Bimbo 96 is expressed in the video presented by director Leonardo Corallini and interpreted by little Nina, Oceano and Sergio. “PITTIWAY underlines the many possible choices we must consider in order to exit from the complicated global gridlock”, says Agostino Poletto, general director of Pitti Immagine. “In this moment that is difficult, yet also creative, innovative, and diverse, the Pitti Immagine shows will be a compass for defining new directions, conceiving possible pathways, and considering the possible choices to then restart. At the Fortezza, there will be routes, turn signals, curves, and U-turns for cruising at fast speeds. A sometimes- contradictory pathway that demonstrates an inexhaustible energy: the same that leads towards the new directions, which are all still possible, of the future”.



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