• Calling all buyers, retailers, licensors, media and the wider industry to register to attend for free
  • Toy Fair 2023 takes place over 24th-26th January at Olympia London
  • Come and meet 250 exhibiting companies all under one roof including Learning Resources, IMC Toys, Character Options, Ravensburger, Smiffys, SCHLEICH and Orchard Toys among many others
  • Attendees from any of the past three Toy Fairs will receive a Smart Link to their existing profile to re-register


The British Toy & Hobby Association (BTHA) is delighted to announce that Toy Fair 2023, is now open for visitor registration. The whole industry can expect to be wowed with exclusive previews of all the hottest new toys, trends and themes for 2023, all whilst having invaluable face-to-face meetings with the wider industry under one roof. Visitors will also be able to access exclusive on-site retail offers.


Taking place between the 24th-26th January, at Olympia London, Toy Fair is back for its 69th year and will play host to more than 250 exhibiting companies. Toy Fair will be the first opportunity of the year in the UK for visitors to get hands-on with thousands of exciting new product launches across a range of categories including construction, plush, licensed toys, tech toys, board games and puzzles, plus many more.

Attendees from any of the past three Toy Fairs will today receive a Smart Link to their existing profile to make reapplying easier.


For a flavour of what to expect, see highlights from the 2022 show here.


Press Day will be on Tuesday 24th January and the dedicated Influencer Day will return for 2023 on Thursday 26th January. Toy Fair TV and the Demo Zone will also be back for Toy Fair 2023 so visitors can see some of the exciting new products in action on the many screens around the show or live from the Demo Zone, as well as on the exhibitors’ stands themselves.

The sold-out show is gearing up to be one of the busiest yet, with renowned names occupying the Grand and National halls, and visitors should also make sure they pay a visit to the Greenhouse Area which is full of exciting and innovative startups.


Among many of the exhibiting companies confirmed, both returning and brand-new, leading names include Character Options, Golden Bear Toys, Hasbro, Gibsons, LEGO, Posh Paws International, KAP TOYS, tonies®, Magic Box Toys, Just Play, Playmonster, Smiffys, Kikkerland and Marvin’s Magic.


The full floorplan and exhibitor list can be found on the Toy Fair website.


Hayley White, Toy Buyer at B&M commented: “It’s great having so many of our suppliers under one roof, meaning that we can optimise our time and have multiple meetings in a day. We love the buzz of the hall and look forward to hearing everyone’s whispers of what will be the next big thing.”


Dominique Peckett, Director at Smiffys commented: “We’re excited to be exhibiting at Toy Fair in London this coming January. We see this event as a massive opportunity for us to be able to show all our fantastic new lines and licenses we’ve been working on this past year. Toy Fair is the perfect platform to reach new retailers and buyers. It will be great to be able to connect with existing and new customers in the toy industry face to face in the UK.”


Director of Fairs & Special Events, Majen Immink said; “We can’t wait to welcome visitors to Toy Fair 2023. We’re proud to be the UK’s largest dedicated toy, game and hobby show and understand how important it is for our exhibiting companies and visitors to have face-to-face meetings with contacts across the industry, to help nurture, build and forge those relationships for the year ahead. With thousands of new and exciting products across all categories being showcased, buyers, retailers and the media are in for an inspiring and memorable show.”


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