【DE】Sustainable nutrition has many facets – food industry with the trends 2023 at IGW

The joint stand of the Federal Association of the German Food Industry (BVE) and the Food Association Germany at the International Green Week 2023 is all about sustainable nutrition.


Managing Director Christoph Minhoff: “Despite the massive crises that have been challenging us for almost three years now, companies in the food industry have never stopped working on their sustainability promises. We present the whole range of approaches: climate-neutral production, certified raw materials, plant-based foods, fully recyclable packaging or the use of innovative technologies from fermentation to new breeding methods. In the end, the consumer always decides which approaches prevail in the market. And for him, in addition to sustainability, taste and, in view of inflation, an affordable price are essential decision criteria.”


The joint stand is located in Hall 3.2 and, at around 700sqm, is more than twice as large as last time in 2020. That means more impulse generators and more creative minds! The exhibitors from the fields of industry, trade, system gastronomy and the food start-up scene, which will take place from the 20th to the 29th. January 2023 (unless otherwise noted) under the umbrella “How does the future taste” present their products and ideas are so far:


Akalfood distributes full-fledged algae formulations from self-grown spirulina. The microalgae is grown in Hesse with the help of renewable energy, harvested by hand and gently dried. At the stand, all Akalfood products can be tried with spirulina, including sprinkles, bars, soap, granola and bread mix. (At the stand from 20. to 23.1.2023)


BRAIN Biotech develops alternatives to genome editing using CRISPR/Cas. The technology is based on enzymes that are also developed as “G-dases” for the international market and are used in a wide variety of areas. In microbial production processes, they make a significant contribution to novel foods; in agriculture, they are suitable for adapting important crops to changing environmental conditions and consumer needs in less time.


Colipi produces oils and proteins from yeasts using CO2-driven precision fermentation in order to feed the growing world population sustainably and affordablely. Through the application of microbial production processes with individual cells, raw materials are produced – without land use, without deforestation and without carbon footprint.


Danone shows how change tastes good and how each of us can make our contribution to a healthier planet, including through flexitarian nutrition. The focus is on B Corp certification (Benefit Corporation), because Danone strives to be 100 percent B Corp certified by the beginning of 2023. The international certificate is awarded to companies for their social and ecological activities. There are also milk- and plant-based tastings at the booth.


The Gütegemeinschaft Wertstoffkette PET-Getränkeverpackungen e.V. awards a quality mark for PET beverage bottles with a recyclate content of at least 25 percent. Under the motto “Recycling is climate protection”, the stand will show why it is important to use as much recycled material as possible in plastic packaging.


Happy Coco offers vegan organic milk alternatives based on coconut but also regional raw materials such as oats. The products are also climate neutral, because in cooperation with Ecochain and Eaternity, Happy Coco has calculated the carbon footprint of the entire supply chain and compensates for it by planting trees with its partner Trees for All. (At the booth from 26th to 29th January 2002)


HEVNLY has the vision of creating a world in which a balanced, vegan diet and sweets are not mutually exclusive, but complement each other. The products, e.g. B. Cakes, are without added sugar, vegan, high in protein and gluten-free. (At the booth from 26th to 29th January 2002)


HOLY ENERGY offers powder-based soft drinks that combine enjoyment with a clear conscience. They contain only natural flavors and dyes. (At the stand from 20. to 22.1.2023)


Just Nosh is a snack start-up that stands for natural, minimally processed plant-based snacks of Indian origin. (At the stand from 20. to 23.1.2023)


Mars provides answers to the question of how sustainable snacking can positively influence the climate and shows what 100 percent responsible cocoa reference looks like in Europe. Mars presents the Wrigley’s Oral Healthcare Program for Dental Research. At the cost, there are the new, plant-based chewing gums from the EXTRA brand. The M&M’S® Character Red and Yellow provide an Instagram feeling on the colorful Mars stand.


McDonalds will make the sustainability efforts, especially in the field of packaging and agriculture, tangible on 100 square meters. With the McDonalds cube and various interactive possibilities such as AR games, visitors get a comprehensive insight.


Mondelez presents its sustainability projects to illustrate the “Snacking Made Right” strategy, including Cocoa Life (global cocoa sustainability program), Harmony (program for sustainably grown wheat) and To Good To Go (partnership against food losses). Visitors can expect interactive modules, a quiz and of course Milka chocolate!


Nestlé has made a global climate protection promise: the Green Zero! For this to work, Nestlé uses most of its greenhouse gas emissions, raw materials. Milk is at the forefront with 1.1 kilograms of CO2 per liter. The first German climate milk farm is located in northern Hesse. Here, farmer Mario Frese runs a farm with 135 cows that provide milk for the mozzarella on the Wagner pizzas. Together with partners, Nestlé wants to try to reach the green zero in three years. This means: avoiding, reducing and storing emissions. How exactly this works is vividly illustrated on the exhibition stand. Matching this, there are Piccolinis from the Wagner pizza oven.


REWE transparently shows which measures the food retailer uses to make shopping easier for customers with regard to climate protection. Under the motto #umdenkbar, all current and long-standing sustainability activities are bundled. Whether with the first supermarket that grows fish and basil on the roof itself, the commitment to the revival of bogs with the NABU Climate Fund or through short delivery routes thanks to regional products and long-term partnerships with producers – the range of initiatives and food for thought can be discovered on site.

The panels work voluntarily, independently and in solidarity. 960 food banks in Germany are committed to combating food waste and poverty and supporting over two million people with rescued food. On January 23rd and 24th, the Federal Association will present this commitment at the stand.

Tastings take place not only at the stands, but also at the “Cook & Talks” in the show kitchen. Daniel Schade from the Association of Chefs of Germany and Sebastian Morgenstern cook here. The moderation duo Sonja Meise, food influencer, and Kai Völker, HR1 presenter, provide the right questions.


About the International Green Week

The International Green Week Berlin is one of the most traditional trade fairs in Germany and one of the best-known events in Germany. Founded in 1926 in Berlin in the Golden Twenties, it is unique as the leading international trade fair for food, agriculture and horticulture. Exhibitors from all over the world present an extensive range of products on ten days of events. In addition, the IGW provides a stage for current social issues such as climate protection, circular economy, resource conservation and sustainable land use. From 20th to 29th January 2023, the 87th Edition of the Green Week. The IGW is the starting point for the Global Forum for Food and Agriculture (GFFA for short). The GFFA is the leading international conference on central future issues of the global agriculture and food industry. The highlight is the meeting of over 70 agricultural ministers.


About Messe Berlin

Berlin has been a trade fair location for 200 years, one of the most important in the world for many decades. As a state-owned trade fair company, Messe Berlin designs, markets and organizes hundreds of live events every year. The aim is to be an outstanding host to visitors at all events, to give the best possible business impulses and to ensure fair conditions for everyone. This self-image is reflected in the company motto: Messe Berlin – Hosting the World.


The exhibitors from the fields of industry, trade, system gastronomy and the food start-up scene under one roof “What does the future taste like” © Tobias Rücker/BVE/Lebensmittelverband



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