【DE】Core topic of the fruit growing industry: Economic efficiency of regional fruit must be strengthened

Friedrichshafen – Challenges such as rising operating costs, rapid climate change and the tense market situation are currently causing a high need for discussion among fruit producers, burners and farmers. Especially in times of diverse demands, it is important that the industry players maintain their joint exchange and inform each other. After three years, it is finally possible again for the fruit growers and also the burners to meet in person. With the fruit world Lake Constance from the 13th to the 15th January 2023 we offer you the international platform for new findings at the right moment,” trade fair boss Klaus Wellmann and project manager Petra Rathgeber are pleased about the first event in the trade fair year 2023. 320 exhibiting companies from 16 nations present the variety of topics around commercial fruit growing, distillation and agricultural technology.

 

At the press conference on the fruit world of Lake Constance, it is stated that the production costs of fruit growers are rising sharply and that revenues from the harvest are still falling. Thomas Heilig and Erich Röhrenbach, the chairmen of Obstregion Bodensee e.V., emphasize: “At Lake Constance, the fruit growers produce fruit with excellent quality and have had a very good harvest this year. But the profitability and thus also the livelihoods of the regional fruit growing farms are threatened. In particular, the increased operating costs and the increased minimum wage increased costs between 20 and over 30 percent depending on the variety. At the same time, the great European harvest, the reluctance to buy consumers due to inflation and the shifts in the sales markets due to the war in Ukraine led to price pressure on the German market and falling revenues, currently by a good 18 percent compared to the previous year.”

 

With almost 260,000 tons, the best crop yield since the record year 2018 was recorded. On average, this corresponds to 6 percent more than in the previous three years. The warm spring, many hours of sunshine and the lack of late frosts contributed to the productive and qualitatively very good amount. For producers, this resulted in an earlier harvest. But for fruit growers, revenues did not increase to the same extent as the cost of production. Directly on the first day of the fair, all relevant aspects will be presented at the opening and in the subsequent top-class panel of the 41st. Lake Constance fruit growing days. In addition to State Secretary Sabine Kurtz, other experts from politics, business and associations come together and report on the current situation. On Saturday morning, market expert Hellwig Schwartau will once again discuss the current situation in detail.

 

The research and development projects of the Competence Center Fruit Growing Lake Constance (KOB) are also concerned with the future of fruit growing. Together with his team, the KOB Managing Director, Dr. Manfred Büchele, tries to derive impulses and opportunities from the crisis: “We must reflect on our strengths and develop them further. We clearly see our strengths in the development of new plant protection, the use of digitized and sustainable concepts and also new technologies such as agri-photovoltaics (agri-PV). The aim of our research is to prepare companies for the future and to support them in adapting the varieties to the new climate conditions.” Further impulses for the use of digitization in fruit growing will be available on Saturday in the research reports of the KOB, the ubiquitous trend topic Agri-PV will be presented on Sunday in a lecture series of the Association of Agricultural Training Bodenseekreis e. V. and the Landratsamt Bodenseekreis-Landwirtschaftsamt.

 

In addition to the informative contents of the supporting program, the exhibiting companies in the new start-up area and the universities represented are also concerned with rethinking fruit growing and drawing the attention of companies to future design options.

 

The importance of investing in the education of the young agricultural generation is also shown by the career of Sina Bernhard. As a successful young farmer and apple princess, she stands for future-oriented fruit growing. “In my function as part of the management in the parental business as well as as an apple princess, I want to further promote the transparency of fruit production and to seek contact with customers and decision-makers so that our work is valued more.”

 

The Fruchtwelt Bodensee will take place from the 13th to the 15th. January 2023 and is open on Friday and Saturday from 9 a.m. to 6 p.m., Sunday from 9 a.m. to 5 p.m. The day ticket costs 19 euros, online 15 euros. An overview of the lecture program is now available online. Further information at: www.fruchtwelt-bodensee.de andhttps://www.instagram.com/fruchtwelt.bodensee/

 

 

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