The special online series “World of Fresh Ideas” gives a foretaste of some of the latest and most exciting developments in the industry before the fair itself begins. The first of eight videos is now available online.
FRUIT LOGISTICA brings from the 8th to the 10th February 2023 the most important and innovative players in the fruit trading industry in Berlin. With the online series World of Fresh Ideas, trade visitors can get an impression of the latest and most exciting developments in the industry even before the fair.
From the 9th January, FRUIT LOGISTICA broadcasts eight episodes of World of Fresh Ideas produced by its official partner Fruitnet. The episodes contain exclusive interviews with key players about areas that are crucial for the future success of the industry.
In the first episode, Franka Rodriguez, Global Sourcing Director at the large international retail company Aldi, talks about the group’s recent efforts to pay banana farmers a living wage for their products. “All stakeholders in this sector must work together to achieve a more sustainable result,” she says.
Other episodes are:
- Clemengold on the important role that brand marketing can play in creating added value
- Freshfel Europe on the great challenges that everyone in the industry will have to face in 2023
- BayWa Global Produce on the need to make new varieties climate-resistant
- Tech company Clarifruit on the future of AI-supported quality control
- Organifarms on the use of robots to automate production and reduce personnel requirements
- Startup Mavuno Technologies on the power of artificial intelligence to increase profitability
- The world’s largest fresh fruit supplier Dole on the growth of new product groups
“It would be impossible to cover everything FRUIT LOGISTICA has to offer in a few short videos, but these interviews give you the opportunity to look at some of the big trends that will shape the global fruit and vegetable trade in 2023,” explains Mike Knowles, Managing Director of Fruitnet Europe and moderator of World of Fresh Ideas.
World of Fresh Ideas will be broadcast on FRUIT LOGISTICA Online, the YouTube channel of FRUIT LOGISTICA and on Fruitnet.com.
About FRUIT LOGISTICA
FRUIT LOGISTICA is the leading trade fair for the global fruit trade and represents the entire value chain of the fruit and vegetable industry, from the producer to the point of sale. At FRUIT LOGISTICA 2022, more than 2,000 exhibitors from 87 countries presented their products, services and technical solutions. More than 40,000 buyers and trade visitors from 115 countries took part in the event. The next FRUIT LOGISTICA will take place from the 8th to the 10th. February 2023 in Berlin.
About Messe Berlin
Berlin has been a trade fair location for 200 years, one of the most important in the world for many decades. As a state-owned trade fair company, Messe Berlin designs, markets and organizes hundreds of live events every year. The aim is to be an outstanding host to visitors at all events, to give the best possible business impulses and to ensure fair conditions for everyone. This self-image is reflected in the company motto: Messe Berlin – Hosting the World.