【DE】Impressive resumption of HUNTING AND FISHING: the traditional start of the year at the start of the season inspires visitors and exhibitors alike

Tradition meets modernity – this was the motto of the weekend in Augsburg. Around 25,000 visitors were guests at the exhibition center from Friday to Sunday and collected great impressions at JAGEN UND FISCHEN together with their around 300 exhibitors. Shopping and experiences for young and old were in the foreground.


Messe Augsburg impressively confirms expectations and inspires with the repositioning of HUNTING AND FISHING. Newer, fresher, more modern: Visitors and exhibitors were able to experience this for themselves this weekend in three filled exhibition halls. Southern Germany’s most successful industry fair for hunters, anglers, nature and outdoor enthusiasts also scored with its internationality: 17 countries were represented among the exhibiting companies, the international participation was 15%. Visitors from abroad, mainly from Austria and Switzerland, have also taken the path to visit the HUNTING AND FISHING. Cross-border cooperation is the trademark of HUNTING AND FISHING: In 2023, the fishing associations of Bavaria and Baden-Württemberg jointly won the “2. Southern German Indoor Championship in Casting” in the exhibition halls. The next HUNTING AND FISHING will take place from the 12th to the 14th. January 2024.


Lorenz A. Rau, Managing Director of Messe Augsburg, is satisfied: “For the 10th This year we were able to celebrate our traditional start to the fair year with HUNTING AND FISHING – and that was a complete success! The more compact concept together with the new worlds of experience, the numerous other highlights offered to visitors, have convinced.”


Exhibitor comments:

Blaser Group, Hesham Khalifa, Head of Live Communications:
“We are very satisfied. HUNTING AND FISHING is not only well attended – you can see that visitors are hungry at the fair. The decision to compress the fair into three days was just right and was implemented very well.”


Carl Zeiss, Jochen Pohl, Sales:
“The HUNTING AND FISHING is extremely well attended, it is significantly more than we expected, and the audience is very interested. Despite the corona break, we had decided to even increase our stand – that was just right. We will be there again next year!”


Hunters’ Association Augsburg, Hans Fürst, 1. Chairman:
“With the floodplain forest, we brought a piece of Augsburg biotope to the exhibition halls – we wanted to show visitors what values there are in our environment and that we hunters cultivate these values. We have also succeeded, the response is excellent. The traditional craftsmanship that we show here was also very well received by the numerous visitors.”


District of Swabia, Dr. Oliver Born, Head of Fisheries Consulting:
“We are absolutely satisfied, the fair is a complete success for us. We had permanent operation, and the visitors were all very interested – a special highlight were the approximately 40 different fish species and crabs that we showed in the aquariums.”


Fisheries Association Swabia e. V., Ulrich Krafczyk, Managing Director:
“We are glad that there is finally fair again – and so have visitors, we have clearly noticed that! Our topic, fish as food, was well received: the recipes as well as the demonstrations in the show kitchen.”


Hunting Use Dog Association Augsburg e. V., Sophia Wörle, 2. Chairman:
“We are very pleased that we were finally able to meet here again and meet numerous old acquaintances again. HUNTING AND FISHING offers us the optimal setting for our unique hunting dog presentation with around 50 different breeds.”


The popular public fair JAGEN UND FISCHEN is the industry meeting place at the start of the season in southern Germany. It has been taking place in Augsburg since 2012 and stands for traditional activities that have been anchored in the cultural history of man for centuries, adapted to our modern times today, where they inspire young and old alike. The diverse exhibition areas present the latest trends and products from the fields of hunting, fishing as well as outdoor and off-road; the comprehensive supporting program for the whole family includes adventure worlds around hunting and fishing, birds of prey and dog presentations as well as exciting lectures.

About Messe Augsburg:

Messe Augsburg is an economic engine with charisma far beyond the borders of Bavaria. Augsburg scores with a well-structured and internationally easily accessible exhibition center, personal service and the charm of the second oldest city in Germany. Messe Augsburg is a full-service partner for trade fairs and events: 7 halls with 48,000 m2 gross area, 10,000 m2 of outdoor area, a conference center, four entrance areas, best transport connections and 3,650 parking spaces in the immediate vicinity offer a variety of individually plannable event possibilities. www.messeaugsburg.de



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