【DE】Individuality is the trump card: INTERNORGA presents current trends for the hotel industry

The first impression counts – this also applies to the hotel visit: More than ever, the recognition value of hotels and restaurants is a central criterion for success. Whether with extravagant furniture, elaborate planting, striking works of art or extraordinary dishes – the hospitality industry is increasingly putting itself in the limelight and scores with an individual ambience. Visitors to INTERNORGA in Hamburg can experience the trends of tomorrow in the field of interior and outdoor design: From the 10th to the 14th March 2023, the leading trade fair for the entire out-of-home market offers valuable impulses and exchange opportunities around forward-looking furnishing and equipment topics.



Photo: hamburg-messe.de


Standing out from the crowd is enormously important for the success of companies in the competition for guests. This makes it all the more important to keep up with the times when it comes to interior and design. As a trend incubator, INTERNORGA combines an enormous range of exhibitors and the latest products this year, provides answers to open questions and invites you to discover and network, says Claudia Johannsen, Business Unit Manager at Hamburg Messe und Congress.


INTERNORGA combines indoor and outdoor product innovations for the hospitality industry


From the latest tabletop products such as porcelain, glass and cutlery to high-quality textiles for the entire interior area to lighting and furniture – the exhibition area “Restaurant and Hotel Equipment” covers the entire range of furnishing concepts. Well-known exhibitors such as Villeroy & Boch AG, JAB Josef Anstoetz KG, Deeken raumconzepte GmbH & Co. KG and MBM Münchener Boulevard Möbel GmbH show their new products and advise visitors comprehensively on furnishing and equipment topics.


Outdoor gastronomy and outdoor areas in the hospitality segment are of great importance. Numerous trends and innovations in this area can be explored at INTERNORGA 2023: From weather protection and radiant heaters to functional lighting and stylish furniture – the exhibition area “Restaurant and Hotel Equipment” is the ideal platform for discovering new ideas for gastronomy and hotel terraces, gardens and Co.


In addition, the fair once again offers an eye-catcher and crowd puller: the oversized Skywalk panel on the glass bridge between halls A1 and B1. With a length of around 40 meters, it is not only probably Hamburg’s longest laid table, but also a popular source of inspiration in terms of tabletop innovations.


New concepts for valuable exchange within the industry


Once again, the focus of INTERNORGA is not only on the wide variety of products, but also on networking within the hospitality industry. The fair also relies on new formats, such as the INTERNORGA Open Stage, where the most pressing topics in the industry are discussed in short lectures and workshops. From digitization and robotics, to food and furnishing trends, to a large topic of staff shortages and recruiting.



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