【DE】EuroShop Start-up Hub: young retail technology companies present their innovations for the retail industry


• Young companies with an affinity for retail to have their own arena at the leading trade fair in Düsseldorf for the second time now

• From AI and Analytics to Smart Shopping – the Start-up Hub companies presented in brief profiles


Technology start-ups that develop tailor-made solutions addressing retailers’ acute challenges often captivate us with their innovative power. Also in this trade fair year, from 26 February to 2 March 2023, creative young companies will once again have the opportunity to both present their solutions for modern, future-proof retailing to decision-makers from the international retail industry and expand their contacts at EuroShop, The World’s No. 1 Retail Trade Fair.


To this end, a dedicated presentation area, the so-called Start-up Hub, will again be set up and located in the Dimension Retail Technology. In Hall 5 at stand D19 newcomers will be given the opportunity to explain their developments and offers revolving around Artificial Intelligence, Analytics, In-Store-Marketing, Smart Stores and POS solutions, to name but a few.


This special area is complemented by the Start-up Stage where young entrepreneurs will present their best practices and current developments first hand.


From AI and Analytics to Smart Shopping – brief profiles of some of the Start-up Hub companies

Adapta Robotics
Adapta makes ERIS, a robot dedicated to the retail industry and used for automating out-of-stock identification and preventing shelf price errors. ERIS can identify prices displayed on store shelves, report when they don’t match those in the database and need to be changed, and can print the correct price label on the spot.


brighter AI
brighter AI offers the latest deep learning-based anonymisation solutions for images and videos. The features “Precision Blur” and “Deep Natural Anonymization” (DNAT for short) anonymise faces and numberplates in compliance with the GDPR while conserving them for Analytics and Machine-Learning purposes at the same time. This means that retailers can use their camera infrastructure for video analytics in the Cloud while still conforming to the GDPR.


Wherever refrigeration of goods is needed, similar problems occur time and again – ranging from sudden operative errors to total equipment failure that can entail damage to goods, loss of turnover and very high operating costs. CNT Technology retrofits existing refrigeration equipment with so-called “SmartSaver” molecular filters hassle-free, thereby substantially reducing unexpected downtimes and their consequences. The filters work without any electrical components and regulate air humidity in a continuous process, thereby reducing CO2emissions and operating costs in refrigeration.


Crunch Analytics
Crunch Analytics is an agency specialised in advanced retail data analytics that helps decision-makers achieve high profitability and efficiency as well as reduce environmental burdens. Over the past seven years, the agency has developed data-driven and AI-based tools for a wide range of retailers such as G-star, Scotch & Soda, and Hornbach. At EuroShop 2023 Crunch Analytics will showcase its novel platform with a process-specific AI assistant specifically tailored to the fashion sector; it helps fashion retailers create added value with their planning and merchandising teams in a new way.


Envelope is a retail-focused technology start-up and helps supermarket chains and enterprises in the FMCG sector to ensure uninterrupted product availability on shelves. To this end, it automates product surveillance and avoids so-called OOS (out-of-stock) scenarios. The main product “EnRetail” renders manual checking of shelves superfluous thanks to cameras and computer vision.  Furthermore, it allows users to share all the information retrieved from it with all parties involved safely.


Freshflow is an AI-powered replenishment solution for grocery retailers, built from scratch for the special challenges of fruits and vegetables. It allows grocers to have fuller shelves and less waste by optimising order quantities for fruits and vegetables. It can estimate short or variable shelf lives and deal with weighted products, seasonality or wrong inventories, etc. Freshflow helps retailers to make smarter decisions with the help of AI.


GoodMaps offers an industry-leading navigation and mapping technology for barrier-free and integrative indoor and outdoor signage by App. Using latest  LiDAR imaging it provides a scalable solution without the need for any hardware or infrastructure that supports persons, especially also those with visual, hearing and mobility impairments or neurodiversity, to find their way in public spaces.


GreenBill allows companies to issue digital receipts. Unlike other comparable providers, GreenBill requires no interface with check-out systems but can be connected to any till like a printer. In addition to the digital receipts, products such as a Content Management Tool for advertising on shoppers’ displays and on receipts round off the system. Workflows for digital signatures, payment methods, a rating tool and individual analytics also form part of the portfolio. Furthermore, GreenBill can be used as a universal API for other digital systems.


Magenes is a data-based PLM and supplier-collaboration platform. With the help of AI-controlled evaluations and recommendations as well as seamless integration into existing IT eco-systems this platform supports the development, planning and supply of the next collection. The platform is modular and supports amongst others the management of the entire product lifecycle; it offers a PIM solution for retailers wishing to administer their product data in one single place. Likewise, collection design, assortment restructuring and order processes as well as collaboration with suppliers and wholesalers can be optimised.


Nomitri is a Berlin-based AI software company that leverages current research findings in the field of embedded, visual deep learning for innovative solutions in retail and quick commerce. Nomitri’s modular software converts any camera into a smart, embedded camera. The AI shopping cart “EmCart” allows retailers such as Edeka Lüning, for example, to offer their shoppers a seamless customer journey including self-checkout, fraud prevention and data analytics. The Pick&Pack solution increases the speed and precision of picking and packing operations at the warehouse many times over.


Olmaya is a foundation seeking to build a bridge between Israeli retail technology companies and the world market. Olmaya’s stand therefore gives ten innovative start-ups from Israel the opportunity to introduce their developments to the trade fair audience. The start-ups come from both the hardware and software segments and their aim is to change the retail industry sustainably. The selected enterprises only represent a fraction of the lively and dynamic start-up community in Israel.


Oriient is a high-precision indoor navigation system for retail and smart buildings designed to improve the in-store customer journey. Oriient makes for precise real-time navigation in stores, works without Wifi, beacons and hardware, and can be easily integrated into retailers’ mobile Apps. Oriient helps shoppers find the desired products faster in store, while using gamification features to navigate people to specific places. Alongside navigation, proximity messaging on special offers, for example, is possible as are anonymised shopping journeys.


The S1 by Purcell is a plastic-free, smart refillable dispensing system for food and products of daily use. Due to its “non-prepacked principle” the S1 dispenser is an alternative to pre-packed products that is more efficient, saves resources and, hence, boosts profits. The S1 dispenser makes it possible to check portions without pre-setting quantities and calculates weight and price in real time. Thanks to large openings the system permits dispensing a wide variety of products. It is IoT-enabled and modular enough to be installed in existing shelving.


Redimi GmbH is a German start-up established in Berlin in early 2022 with the vision of modernising the sector of digital gift cards and coupons in both physical retail and e-Commerce. In terms of technology Redimi is active in the Web3 and Blockchain eco-system and aims to enable and accelerate the introduction of DLT and Blockchain technology in the entire retail industry. Their principal product is a DLT-based digital gift card and coupon solution for shopping centres, outlets, retail chains and webshops.


Snapfix is a task management platform allowing maintenance tasks in stores and shopping centres to be controlled from anywhere. The App solution uses photography and traffic-light ratings for recording, assigning and performing tasks in a team. By the company’s own accounts, Snapfix boosts productivity and cuts maintenance costs by up to 20%. Snapfix is easy to operate, suitable for multi-lingual teams and can be fully integrated into existing IT infrastructures.


Sykell is synonymous with up-to-date and sustainable reusable retail packaging. The “Einfach Mehrweg” (Simply Reuse) solution makes for efficient compliance with the reusability clause under Section §33 of the Packaging Law by offering innovative reusable containers and an open and centrally controlled pool system. Like a refundable bottle, the “Einfach Mehrweg” container produced in Germany can be returned via reverse vending machines at participating retailers. The deposit is then returned.


TareTag uses a QR code permanently attached to a returnable container to transfer packaging information to a digital label. Each container is registered once and can be filled with a wide variety of products until reaching the end of its lifecycle. Shoppers can read information on shelf life or ingredients, which is otherwise featured on the product packaging, via the code and an App. As soon as the container is refilled, the product data is also updated. Other data also displayed on the smartphone include shopping history, the amount of packaging saved and container cycles. This allows B2B customers to create deposit pools from any containers and establish local re-use systems.


In-store advertising is often very static, obsolete and inefficient. To solve this problem Tokinomo was invented: an advertising robot for shelves that puts products into the limelight and provides a completely different way of brand communication at the Point of Sale. As soon as somebody approaches a shelf, the robot is activated, moves the product and produces sound or light effects. Tokinomo’s interactive approach stays on shoppers’ minds and is highly efficient so that FMCG brands worldwide use it with very good results in terms of brand recognition levels, customer loyalty and sales.


Viziotix provides a high-performance barcode-scanning software for retailers. The Expert-SDK can be integrated in applications on any device with a camera, e.g. smartphones, robots and drones. Viziotix scans all retail symbologies (1D and 2D), including hard-to-scan barcodes with individual or several barcodes per image for inventory or shelf management, self-scanning and all retail processes. The team that founded Viziotix comprises industry experts with longstanding experience in the fields of identification and computer vision.


About EuroShop

2023 will see to the tune of 1,700 exhibitors from 56 countries present their latest products and forward-looking solutions specifically for retail. For the last EuroShop in 2020 the international trade audience travelled from 142 nations to Düsseldorf.

EuroShop 2023 is open daily to trade visitors from Sunday, 26 February to Thursday, 2 March 2023, from 10.00 am to 6.00 pm. Admission tickets are only available online at www.euroshop.de/2130 from November 2022. 1-day tickets cost Euro 70, 2-day tickets Euro 120, and the season ticket is Euro 165.

For more information visit www.euroshop-tradefair.com. The online magazine of EuroShop can be found here: mag.euroshop.de/en/


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