【DE】opti 2023: The international trade fair for optics & design, MADE IN GERMANY, on the road to success

Three days of international networking in an exuberant atmosphere, sales success right at the beginning of the year, trends and inspiration with new formats and promotion of innovation for optics & design – that was opti 2023 at the Munich Exhibition Center.


Welcome to opti 2023. Crowd of visitors at the north-west entrance on the opening day. © GHM



As an industry highlight, opti thrilled right at the beginning of the year and prepared the eye-optical family for successful cooperation and order growth in 2023. With an increase in visitors of 19.2% compared to the previous year, opti is in a spirit of optimism together with the entire optics & design industry. This year, around 15,500 visitors from 67 countries came together in Munich to take advantage of the diverse range of innovative formats for knowledge, sales and exchange in a positive atmosphere. A total of 307 exhibitors from 28 countries exhibited at opti 2023. “The opti is back and on the road to success! Behind us are three inspiring trade fair days with visitors and exhibitors from all over the world. I would like to expressly thank everyone who believed in the opti with us and made success possible! To see the industry reunited in a great atmosphere, that was my highlight,” says Klaus Plaschka, Managing Director of GHM Gesellschaft für Handwerksmessen mbH.


Conclusion on the fair and visitor interest


The new hall constellation created a special atmosphere. Thomas Truckenbrods (President Central Association of Optometrists and Optometrists) personal conclusion: “She lives. And how! For me, the Opti was a successful restart of an indispensable trade fair for eye optics in Munich. In my opinion, the compact number of well-attended halls has contributed to a pleasant feeling of the fair. Despite all circumstances, the consistently positive mood gives hope for an economically successful year.”


An impression that is consistently confirmed. Karsten Möhrer, Sales Director Eyewear at Eschenbach Optik: “The per capita turnover that our field service was able to write at opti 2023 is very satisfactory. Thanks to our adapted stand concept, we have managed to optimally absorb the visitor frequency in Munich. This made ESCHENBACH’s appearance at opti 2023 a success!”


Overall, exhibitors draw a positive balance on visitor and order volume. “The opti 2023? Great! Awesome! The fair was outstandingly good for us. As pike contact lenses, we agreed from the beginning that we would like to be present again in January. Whether customers, industrial partners, universities or new market players – opti is the optimal and most important platform for personal contact management for us. We are all the more pleased that the encouragement was so phenomenal!” sums up Mario Rehnert, Head of Marketing at Hecht Kontaktlinsen GmbH.


Innovative program items


Impulse lectures followed by discussions in the SUSTAINABILITY HUB and MYOPIA HUB gave interested parties the opportunity to get to know trends, research methods and technologies as well as to discuss individual questions and challenges in the group. At exhibitor tours, organized by epitop GmbH and other exhibitors, various key topics of eye optics were addressed, for example “Smart imaging in eye optic screening”. In this way, the opti gave important impulses to the market. In particular, the opti-TREND “myopia management” was seen by 78% of visitors as important for their everyday professional life, with regard to the MYOPIA HUB, more than three-quarters of the respondents rated the opti with top marks.


The social media consultation hours in which Sarah Schleicher, German optician and eyewear blogger (19,000 Instagram followers) and the French optician Anne-Sophie Lapetite (100,000 Instagram fans) of AnSoStyle were also popular.


Promoting innovation and young talent


Another highlight was the presentation of the second opti BOX AWARD. The winner is LARS Brillen – Swiss Made, a start-up that scores with 3D printed versions and pays attention to timelessness and sustainability. They were chosen by an international jury of experts who award young designers for their unique products and evaluate the new criteria “innovation”, “design”, “functionality” and “sustainability”. LARS glasses thus follow in the footsteps of eyewear designer Beate Leinz, who won the first opti BOX AWARD. The winning team of LARS Brillen: “We traveled to opti to learn: We wanted to present our collection and receive feedback on our patented hinge and our models. The fact that we have received so many wonderful feedback on our collection over the three days, had many interesting conversations with potential customers, chat with other product designers and were able to exchange ideas about the latest technologies – and were even allowed to travel back to Bern with the opti BOX Award in our pocket exceeds all our expectations!”


Looking forward to opti next year


A trade fair that makes you want more: 83% of visitors are already looking forward to the next opti. For the majority of opticians, the appointment in Munich is already fixed in the calendar. The next opti will take place from the 12th to the 14th. January 2024 in Munich.


Further votes on the opti 2023 from the industry


“Viva opti! The curiosity of many visitors as well as the returned longing for networking have prevailed. We are now all going home in a good mood: In our luggage some interesting novelties, trends, lectures, encounters and a few pleasant orders. We are looking forward to an intensive dialogue with each other in the coming months, we all still feel a strong commitment to opti.” -Mirjam Rösch, Chairman Consumer Optics, SPECTARIS.


opti 2023 has shown that opticians want this fair in Munich at this time. The order volume with us was very good and thus the fair proved to be the optimal start to the year. Decisive for us in this positive evaluation is the group of opticians who have made their way to Munich in large numbers.” – Werner Paletschek, Managing Director of OWP Brillen GmbH.


“opti has been very positive for Sea2see. German opticians understand the sustainable path Sea2see started six years ago and thanks to them we are generating a change in this industry. More than 1,000 of them already promote our value in Germany. I am pleased to be a reference sustainable brand today in the market and looking forward to inspiring more. Congrats on the great initiative of creating a sustainable hub, that’s how positive impact is generated. François van den Abeele, Founder & CEO Sea2see Eyewear.




About the opti


opti is the international trade fair for optics & design, which takes place annually as a industry start in January in Munich. It offers the professional audience the complete eye-optical spectrum from spectacle frames to lenses, contact lenses, refraction, diagnostics, low vision to shopfitting and technical equipment. The opti order platform and the place for product premieres of international market leaders and start-ups alike. Since 2008, the fair has been organized by GHM Gesellschaft für Handwerksmessen mbH, and for the first time it took place in 1998.


The lectures in the opti MYOPIA HUB were very popular with opticians in 2023. © GHM

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