【DE】Starting signal for the toy fair 2023: PressPreview with numerous innovations


  • Around 50 well-known exhibitors and startups present their highlights
  • For the first time, the ToyAward is presented live at the event


The start of the toy fair is on the 31st. January traditionally the PressPreview. At the compact novelty show, well-known exhibitors, brands and startups present their product ideas to national and international media representatives in the NCC East of the Nuremberg Exhibition Center with a lot of action. For the first time, the ToyAward will also be presented as part of this kick-off. The ToyCocktail competition and a joint lunch round off the event.


A rousing marching band under the direction of professional musician Roland Peil heralds the event at 8.55 a.m. with timpani and trumpets and leads a parade of walking acts, models and celebrities. Afterwards, around 50 manufacturers at stands specially set up for the PressPreview show their product innovations and invite you to try them out. This year, special attention will be paid to the startup sector. “Through our new offer, we want to promote young companies from the industry and their innovative approaches,” emphasizes Christian Ulrich, spokesman for the board of Spielwarenmesse eG. Among other things, Flops from Norway, Eos Trade from Israel and Gobrick from South Korea.


In addition, industry giants such as Bruder, Jazwares, Kosmos, Playmobil, Ravensburger, Simba, Toynamics or Trefl provide good entertainment at their stands. At Princess Fashion, designer Maja Prinzessin von Hohenzollern will honor herself with her stuffed animals and orders of the “Princess Heart Collection” from 9 a.m. From 9.30 a.m., TV presenter Steven Gätjen will lead through the presentation of the laser tag novelty “Sharper Image Laser Handtank Collection” at the booth of the Three Sixty Group. Johnny The Toy Soldier by FAO Schwarz is also available for photos here. Schmidt Spiele will present the new product “Café Del Gatto” with model Barbara Meier from 10 a.m. Culinary delights are also available – in the form of cupcakes – at Topbright. In addition, the ToyTrends “Discover!”, “Brands for Fans” and “MetaToys” are staged using product examples. And the companies Faller, Märklin, Noch and Viessmann are present at the joint stand of the model railways.


Another highlight is the presentation of the ToyAward. On stage at NCC Ost, outstanding product ideas in six categories are awarded by an international jury of experts in the middle of the action. The festive award ceremony, which will also be streamed live at Spielwarenmesse Digital, will take place at 12 noon. Another new feature is the hosting of the ToyCocktail competition. Here, various bars from the region mix their tasty own creations, one of which is chosen. For the first time, the PressPreview is rounded off by the BusinessLunch, which strengthens the networking of media representatives and exhibitors and promotes communicative exchange.

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