The Online Inspiration Area shows products and trends 365 days a year
Twice a year on three days in January and July is TrendSet. Around 2,500 brands and collections from around 40 countries around the world use the International Trade Fair for Interiors, Inspiration and Lifestyle in Munich as a trend and order platform to present their novelties for the coming season. In order not to leave unused the rest of the year, TrendSet is further developing its trade fair digitally. From now on, the “TRENDSET365” is therefore available as the online inspiration area of TrendSet, which presents all the products, novelties and trends of the exhibitors for the current and upcoming season 365 days a year, around the clock.
365 days full of inspiration and trends
On TRENDSET365, TrendSet exhibitors can present their products online all year round. Trade visitors use TRENDSET365 for inspiration and trade fair preparation. The platform offers space to discover new trends and products. The sense of the new online platform is to give trends and products more digital space and thus create the best possible inspiration so that the trade visitor can order optimally.
“We deliberately did not want to create a “classic” online fair. Not least in 2020, it has shown us all that nothing can replace the live experience at a trade fair. In addition, our exhibitors have their own sales platforms online. Rather, we want to create digital inspiration spaces that give exhibitors the opportunity to show product and trend presence online on TrendSet 365 days a year. And make trend preview and trade fair preparation even easier and more attractive for our trade visitors. We are now starting relatively unspectacularly. But we will greatly expand TRENDSET365 in order to become the number one online platform and digital contact point for the industry,” TrendSet Managing Director Tatjana Pannier explains the concept of TRENDSET365.
The future has already begun
With a view to the new Online Inspiration Area, TrendSet has already begun to integrate the products and trends of exhibitors online in exhibitor and brand search. In the second step, a specially developed AI will compile product images and information according to topics, trends and worlds of experience. TRENDSET365 will be freely accessible to everyone. Trend preview, product and brand information as well as exclusive access to the Preview Area are free of charge on the Online Inspiration Area for exhibitors and trade visitors.