【DE】Western Way of Life in Friedrichshafen: Leading trade fair AMERICANA moves to Lake Constance

Messe Friedrichshafen expands its portfolio with Europe’s leading trade fair for western riding – AMERICANA premiere in Friedrichshafen from 6th to 10th September 2023 – New date for the horse Lake Constance: 16th to 18th February 2024

 

Friedrichshafen – The American dream of riding will enter the international four-country corner in 2023. After AMERICANA GmbH, as the rights holder and sports management, decided to look for a new location for Europe’s top event for western and leisure riding, the choice fell on a new partnership with the trade fair organizers from Lake Constance. After a catchy examination, Messe Friedrichshafen is the ideal partner and venue for the demanding Western format. “We are very pleased to be the trade fair capital for Western riders in the future and to expand our competences in the horse sector again with this new event,” says Messechef Klaus Wellmann. The premiere of the AMERICANA in Friedrichshafen will take place next year from the 6th to the 10th. September 2023 and will be held every two years. In the even years, the horse Lake Constance returns to its established spring date and takes place next time from the 16th to the 18th. February 2024.

 

With AMERICANA, a second trade fair for horses and equestrian sports is joining our portfolio. Since these two formats will alternate annually, horse fans are looking forward to a visit to the fair at Lake Constance every year,” are project manager Jana-Marie Roth and senior consultant Roland Bosch from Messe Friedrichshafen. Decisive for the AMERICANA change were in particular infrastructural issues at the Augsburg location, a tense deadline situation, as well as limited growth opportunities.

 

“It was a long-standing and successful cooperation at the Augsburg location. We would like to thank you very much for this and wish you all the best for the future in the trade fair business,” says Sandra Quade and Joachim Bochmann from the management of AMERICANA GmbH. AFAG, as the previous organizer of AMERICANA, is also grateful: “It was a nice time that we were able to experience with the AMERICANA in Augsburg. Now it’s time to set off on new shores, we wish you every success!” says Henning and Thilo Könicke, the managing directors of AFAG.

 

AMERICANA, which represents a unique mixture of top-class sport, trade fair and entertainment and has so far taken place every two years in Augsburg, regularly captivates over 300 exhibiting companies and over 50,000 visitors. At the new location, Europe’s largest trade fair for western and leisure riding will also show everything related to the Western horse and the Western Way on Life over five days. Messe Friedrichshafen is very familiar with the demands of horse and rider and has been convincing the international equestrian industry for over 20 years to horse Lake Constance. The extensive expertise in the areas of sports, breeding and husbandry will enrich both AMERICANA exhibitor support and the implementation of the unique supporting program.

 

Between the 6th and 10th September, AMERICANA celebrates its premiere in Friedrichshafen and maintains its two-year rhythm for the upcoming editions. After a unique autumn edition, the next horse Lake Constance will take place again in spring 2024 from the 16th to the 18th. February.

Further information can be found at: www.messe-friedrichshafen.de and www.pferd-bodensee.de.

 

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