【DE】New: BrandEx Fresh comes to the BOE with a special program for the next generation

BOE INTERNATIONAL offers young professionals a new hotspot for promoting young talent and orientation in the event industry


From 11th to 12th In addition to a content-rich supporting program on six stages, the BOE INTERNATIONAL – International Trade Fair for Experience Marketing will present another format especially for the next generation of events on the first day of the fair.

Dortmund, 04.01.2023 – Personnel development, further education and promotion of young talent in the event industry are important focal points at BOE INTERNATIONAL: With the BrandEx Fresh platform, the trade fair complements its young talent program and offers young talents suggestions and insights into the event and MICE industry on the first day of the fair.


BrandEx Fresh


Under the motto “Departure”, experienced but also young talents were able to submit their applications for the BrandEx Awards in 18 categories as part of the International Festival of Brand Experience. One section is the “BrandEx Fresh” for creative young professionals from agencies and companies, trainees, students and young freelance creatives. In addition, a special brandEx Fresh junior program will now take place on the 11th. January 2023 from 11:00 a.m. to 6:00 p.m. in Hall 5 at BOE INTERNATIONAL.

Who the evening before, the 10th January 2023, already wants to participate in the BrandEx Award ceremony, can still secure paid tickets.


>>> Tickets for the BrandEx Award Show


BrandEx Fresh relies on the popular formats “Employer Herzblatt” and “Agency Pitch”: At Arbeitgeber Herzblatt, three employers “five” for the favor of a young professional and have to answer questions with as much wit, charm and honesty as possible. In the agency pitch, on the other hand, agencies have five minutes (and a maximum of five slides) to present themselves to the offspring as attractively as possible. Current trend topics also find their place on the Fresh Stage: Dominik Griese and Tom Inden-Lohmar record their podcast “Pracht & Misery: A Podcast about the Metaverse from the Metaverse” live on stage in the afternoon. In addition, the 2022 BrandEx winner Luis Pahl (JOKE Event AG) explains that not everything that shines is gold. The charmingly packaged “FuckUp Story” only tells a story of failure at first glance: from the standard period of study and the termination of teacher training to the BrandEx Gold award and the realization that failure can also be a pioneer for new things. In addition, the Fresh Area creates inspiring space for young talents from the event and creative scene to meet potential employers and get to know the industry (even) better.


>>> Overview Program BrandEx Fresh: https://www.boe-international.de/brandex-fresh


To visit the BrandEx Fresh stage, a BOE trade fair ticket is required.


>>> Tickets for BrandEx Fresh / Trade fair visit BOE: https://www.boe-international.de/startseite-besucher#Tickets


Sustainable and topic-rich: the new digital BOE magazine


The second BOE edition offers a lot of information and reading fun on current trend and industry topics as well as a competition to get you in the mood for the upcoming BOE. Here you have to win two valuable further training courses – for your own qualification or a promising talent in a company.


>>> BOE magazine / More information about the competition: https://www.magazine-boe-messe.de/2023/editorial?overlay=Gewinnspiel

Related post
【ES】The seventh IOT Solutions World Congress kicks off  at the Gran Via venue

January 31, the seventh edition of the IOT Solutions World Congress (IOTSWC), the largest international event dedicated to the digital Read more

【US】NKBA Global Connect KBIS 2023 Pavilion Programming Announced

NKBA’s Global Connect program hosts new-to-market international product vignettes and spotlight programming   The National Kitchen & Bath Association (NKBA), representing close Read more

【US】First Ever Pavilion for High End Rugs at SURFACES 2023, LAS VEGAS IN-PERSON EXHIBITS + HYBRID 31 JANUARY-2 FEBRUARY 2023

SURFACES | StonExpo | TileExpo will be an entire pavilion dedicated to the best hand-made rugs the world has to Read more

【DE】”Gastro Pro” on January 30 and 31, 2023: First specialist congress for gastronomy at the Freiburg Exhibition Center

With the "Gastro Pro", the Freiburg Wirtschaft Touristik und Messe GmbH & Co. KG (FWTM) organizes after the CannaB. another Read more