AMERICANA – International Fair Equestrian Sports & Western Culture with World Open Championship Western Riding

AMERICANA 2019 with new record attendance

For leisure and western riders it is clearly the no. 1 in Europe. 52,700 equestrian fans were registered at the AMERICANA 2019 - more than ever before! Besides the leading fair for leisure and western riders and a tournament of the absolute top class, the AMERICANA offers one thing above all: pure EMOTIONS!

For companies that are at home in the western / leisure riding segment, the AMERICANA is without alternative. And in 2019 things were going better than ever for the exhibitors: 81% of the 327 participating companies were "very satisfied" or "satisfied" with the business success of their participation, 6% were at least partially satisfied. The follow-up business is rated equally positively: 65% assume a "very good" or "good", another 31% assume a "satisfactory" follow-up business.

96% of visitors ride, 84% own one or more horses and they come primarily to shop. 93% of the nearly 53.000 visitors have shopped at the AMERICANA 2019, 11% have ordered something and another 5% have done so after the AMERICANA.

There are many western shows, but the AMERICANA in Augsburg is unique. Exhibitors from all over the world present their products to visitors in the exhibition halls in Augsburg.

the AMERICANA offers more than just great shopping possibilities. There are classes in various disciplines of western riding during each fair day all around the clock. Here, the three most important rider shows in the European show calendar take place: AMERICANA NRHA Reining World CupAMERICANA NCHA Cutting World Cup and AMERICANA NRCHA Cow Horse World Cup. Even top stars from the USA get together at this event.


Interval: every two years


AFAG Messen und Ausstellungen GmbH