S&W matt, Author at SW MESSE

General knowledge points for booth construction

01/05/2023 by S&W matt

General knowledge points for booth construction

1.Regulations on booth and height limit: the exhibition has restrictions on exhibits and shelves, generally height limit. In particular, the outward extended structures such as double deck booths, stairs and booth tops are more restrictive, and height restrictions are often not prohibited. If you can pass the relevant procedures and meet the technical standards. The exhibition will allow you to build booth at super high level. Opening restrictions: many exhibitions prohibit fully closed booths. If the booths are closed, the exhibition will lose its meaning and visitors will have an unfriendly experience. However, some exhibitors need to close their offices, negotiation rooms, warehouses, etc. In this regard, we can generally coordinate with the relevant personnel of the exhibition and open a certain proportion of open areas to reserve 20% – 30% of private space.

2.Restrictions on exhibition stand construction materials: In most exhibition cities, the exhibition stipulates that materials that have been treated with fire protection must be used, and the use of plastics and hazardous chemicals is restricted. Regulations on hazardous electrical appliances: In most exhibition cities, there are strict regulations on electrical appliances, and the technical indicators of electrical appliances used must comply with local regulations and requirements.

3.Regulations on the flow of people at exhibition booths. Corridor restrictions: mainly restrict the width of the walkway and the regulations of the exhibition on the walkway. The exhibition stipulates the width of the walkway, limiting the booth, props and works of the exhibitors to occupy the walkway, to ensure smooth flow of people. Electrical appliances and retail goods often cause blockage. Therefore, the exhibition has issued some regulations, such as large electrical appliances must not face the walkway, and the counter must be a certain distance from the walkway.

4.Regulations on fire protection of booth construction. Regulations on fire protection environment: generally, for large area booths, large area booths must be equipped with emergency exits and signs according to the exhibition hall area and the expected number of visitors according to relevant standards. Regulations on fire-fighting equipment: fire-fighting equipment must be provided. Regulations on personnel: A few places require the exhibition booth to designate professional firefighters and will require the person in charge of the booth, reception, and relevant staff to know about the fire regulations and emergency exits.

5.Regulations on booth arrangement. It mainly refers to excessively high and heavy exhibits. If appropriate measures are taken, these problems can be solved, such as height limitation. If the height of the exhibition hall is enough, it can be negotiated with the exhibitors. Overweight exhibits generally use ground support to disperse unit load. It is often difficult to solve the problem of the size of the unloading door of the exhibition hall, which cannot be changed. In order not to affect the entry of exhibits, heavy exhibits are generally better than other exhibits. Of course, there will be some other problems. If we communicate with the exhibitors as soon as possible, we can get a proper solution.

6.Regulations on booth environment. Volume limit: The background music is arranged by the exhibition organizer, and the volume of the exhibitors’ audio-visual equipment must be controlled within the range that does not affect the surrounding exhibitors. Color limitation: If the exhibition organizers want to achieve coordination effect, they often put forward color requirements. The exhibitor is required to use a certain basic color or title color. Exhibitors can generally design booth shapes, place exhibits, and use colors at will. The exhibition may also propose the font and size of the title, which are mostly loose. If the exhibitors abide by the regulations and do not interfere with the surrounding booths (such as too much noise), there is no problem.

7. Regulations on booth construction workers. It is stipulated in many exhibition halls that workers entering the exhibition hall to build booths must apply for construction permits in advance. Workers without construction certificates are not allowed to enter the site for construction.

Basic knowledge of booth design and construction

01/05/2023 by S&W matt

As we all know, booth design and construction has always been an important issue for the exhibition officials and exhibitors. Excellent booth design is the key to the success of the exhibition for the exhibition company. An excellent publicity and perfect booth design will bring the booth to the extreme. This is also what exhibition building companies need. Today, I would like to introduce you some basic knowledge of booth design and construction that is worth knowing!

What kinds of booths are there

There are two kinds of platforms, one is the standard booth and the other is the special booth. The standard booth is divided into roadside booth and corner booth, while the special booth is divided into peninsula booth and island booth.

Design issues

Determine specific problems and design focus in time and emphasize efficiency.

Reference

When we know the specific problems and the design focus, we can learn from the handling methods of our peers when we can no longer solve them. From the overall to the local modeling, skills, planning, production, etc., we can learn from one or two aspects of booth design and construction.

Innovation

For the booth design and construction industry, there is also constant innovation. Whether it is technology or materials, there is a need for continuous innovation. Whether it is shape or structure or materials, exhibition companies must innovate. Today, if they do not advance, they will fall back.

Consider for customers

The so-called customer is God. First, we should meet the customer’s requirements, which is the focus of our design. We should discuss with the customer about the purpose, focus, price, and characteristics of the exhibition.

Supporting facilities

Nowadays, an exhibition stand is sometimes used for many purposes. More and more enterprises tell that the exhibition stand is used for press conferences, performance venues and other activities after the exhibition. Therefore, the design and construction of the exhibition stand are more and more professional. It must be integrated for multiple purposes, which can also reduce unnecessary expenses for customers.

Understand the above basic knowledge about booth design and construction, so that you can have a general understanding when choosing a design company or designer, which can help enterprises choose a more suitable booth design and construction company

The principle for booth construction？

01/03/2023 by S&W matt

What are the principle for booth construction that an exhibition building company should follow for on-site construction? An excellent booth construction should have a unique set of design principles to design a booth that can satisfy customers and make consumers like it. The booth construction design is not only a product display scene, but also a reflection of the brand image. A good booth construction can better attract users and bring more transformation. Now let’s follow the stand construction company to understand the principles followed by the German stand construction company.

Publicize benefits rather than technical indicators.

Exhibits should be displayed around their needs and problems. Don’t use lengthy technical presentations to promote many products to customers. If your product is the fastest, quietest, most durable, or most economical on the market, you must speak out directly. Specific technical data can be specified in the product description data.

Clarify the business scope of the company

Don’t think that people can know your business scope just by your company name. Therefore, if your company is not a household name, or your presentation does not clearly explain your business scope, you should clearly express it in a special graphic form.

Make sure the text is easy to read

The text should be placed at the height of the audience’s eyes or higher. Large fonts are easier to read than all uppercase fonts; If the text is long, try to use short sentences, paragraphs, and loose fonts.

Functional service

Before considering the design of the booth, you should first define the functions required for booth construction: what exhibits should be displayed? How many viewers are expected to attract? Is it necessary to set up an information desk, a demonstration area, a leisure area, or an office area? How much storage space do you need?

The booth construction design should conform to the company’s image

Booth construction is the specific embodiment of the company’s image, so you should carefully consider the information you need to express and clearly convey it to the designer. Exhibitors who need to arrange their booths need to pay special attention to the design of patterns. Finally, cheap decorative materials often damage the company’s professional image.

Don’t deliberately guide the flow of people

Freedom of walking is one of the basic principles of excellent booth construction. If you deliberately control the flow of people around the booth, you may ignore the more important goal – to communicate with customers.

Avoid psychological barriers

The wider the booth, the easier it is to attract visitors. Desktop design is often prone to psychological barriers, which should be avoided as far as possible.

Stimulate interest with dynamics

The dynamic exhibits of booth construction are more eye-catching than the static exhibits. If your products or services cannot be displayed on site, you should try to create other forms of dynamic effects for the booth.

Increase the visibility of height

High level booths can attract distant audiences, and it is not necessarily expensive to increase the height of booths. At the same time, some positions of the advanced booth may also allow the audience to look down on you from a high place. In short, all design elements should be used to maximize the attraction of the booth.

The principle for booth construction？

What are the types of exhibition decoration?

01/03/2023 by S&W matt

The exhibition time of most exhibitions is limited by time and season. Generally, they are short-term exhibitions. The contents involved in the exhibition include many aspects. For different purposes of the booth, the decoration types of the booth are also divided into several types. Now let’s follow us to learn about the five types of booth decoration.

Exhibition of tourist attractions

The booth decoration is only suitable for the display design when tourists are visiting, to create a visual sense of publicity in the tourism or scenic spots. The information displayed includes guide maps, road signs and advertising.

Museum display

The design has the characteristics of long-term and relatively fixed. It usually displays historical relics or some documents and works of art. The contents displayed generally have some important traces of historical development or commemorative significance.

Festival etiquette display

Some of the booth decoration is also needed in festival celebrations or some etiquette activities, and the design of space environment should also be considered. Generally, this type of booth has strict requirements on the display space environment and three-dimensional design. The logo of the emblem, the shadow lamp flag and the flower bed landscape should be included.

Shopping environment

This design is mainly used for the display of shopping malls, supermarkets, and other places, as well as the overall commercial sales areas such as the sales area. In the design, the traffic demand of people is mainly considered, and on this basis, the goods are displayed. Use exhibition equipment and lights to create a shopping environment, which is convenient for customers to shop and merchants to sell.

Window display

This design method is generally used by merchants to convey product information, introduce the characteristics of the product, and attract and facilitate consumers to understand and purchase the product. This method is a more prominent means of product publicity.

Different exhibitions pay attention to different booth decoration methods. The designers should not pay attention to the characteristics of some aspects in the design process. We should adjust measures to local conditions, according to the location and needs of the booth layout and the characteristics of visitors and combine the design to achieve the desired effect.

What professional knowledge is required for display design and decoration?

12/29/2022 by S&W matt

The exhibition is a modern concept developed with the excessive enrichment of products and concepts. In the simple age when the aroma of wine is not afraid of the depth of the alley, if things are good enough, there is no need to deliberately display them. However, in today’s explosion of material and spirit, no matter how good they are, they will be buried. The display design and decoration is a good way to sublimate the products. Therefore, we must work hard on the display design. What professional knowledge is required for display design and decoration?Generally, the design in this area is the integration of multiple design disciplines.

Interior Design

Most display design and decoration are carried out indoors, and various booths can also be compared to various furniture. The home environment itself is also an exhibition hall to show the taste of the owner, and the target audience is the owner’s family. The interior design is expanded to exhibition design and booth construction, but the audience is wider, and more attention is paid to the display function and beauty and comfort.

Public space design

The application in exhibition design can be understood as outdoor design. For many exhibitions, especially large-scale exhibitions, the exhibition itself is also one of the exhibits. The purpose of exhibition is to integrate the exhibition into parks and streets. The target group of the exhibition is generally very broad, and the designer also needs to reasonably arrange and use the space to convey the purpose of the exhibition.

Landscape design

Beauty is the common pursuit of human beings, so beautiful things can be easily accepted and remembered. The exhibition is designed as a landscape like a garden, so that visitors can linger in the landscape.

Visual communication design

The purpose of the exhibition is not only to display, but to convey a kind of information through display. It is to let people accept a point of view, or to let customers buy the displayed products. This information must be conveyed through visual communication design and props.

Industrial Design

In the commercial society, most things are businesses. Similarly, most exhibitions sell products. Therefore, designers need to understand product design, integrate relevant concepts and aesthetics into exhibition design and convey them to the audience.

The exhibition design and decoration is to use the above knowledge to convey the information to the audience in an organized and planned way, so as to achieve the final display effect.

Factors in booth design and construction

12/29/2022 by S&W matt

It is generally believed that booth design and construction are like interior design. Home decoration design should consider the special needs of individuals living there, the impact of color matching on mood, etc. Similarly, exhibition and booth design and construction also need to consider various factors.

Exhibits themselves

Whether it is a real object or a concept, its volume, use, and other characteristics are displayed. Different display subjects need different props, styles, and colors to display. The goal of design is not to show the talents and dreams of designers. Everything is to highlight the exhibits. The design of exhibits is effective design.

Display items

For example, public welfare publicity aims to make people accept an idea or change a bad habit, so props and scenes need to be shocking. For another example, large-scale trade fairs are designed to give equal opportunities to participants and give customers a sense of urgency. Therefore, venues and booths are usually like a maze, allowing customers to immerse themselves in endless choices, while at the same time, there is a sense of oppression that they will not find them if they miss them.

Venue

From large countries to small venues, the design can only complement each other if it is coordinated with the environment. Only a comfortable and harmonious environment can make people relax their vigilance, feel friendly, and have the energy to understand and accept the exhibits.

Show the audience

Although the exhibits are displayed, they should be people-oriented, achieve humanized design, and consider the spiritual and material needs of the target audience. The target group is high-income people. The exhibition design and construction must be exquisite and high-grade to make the audience feel worthy of them. The target group is the general public. The design must be grounded to impress people.

Duration of the exhibition

Whether the whole exhibition lasts for a long time or a short time, and how long a single exhibition lasts, are all factors to be considered in the design. The materials used in the exhibition hall and booth should match the duration. If a single show lasts for a long time, it should also consider providing visitors with comfortable and convenient rest places, catering and toilet services.

The exhibition design and construction show the products and concepts and serve the target groups. All factors that may improve the feelings of the target groups on this exhibition are factors that need to be considered.

What are the details of booth construction?

12/27/2022 by S&W matt

Enterprises participate in the exhibition to attract potential customers and beautify the company image and product recommendation. There are thousands of exhibitors and possibly tens of thousands of visitors in an exhibition. To make your booth stand out in many exhibitions, booth construction and layout is the first important link. What details should be paid attention to in booth design?

Booth design – display the characteristics of exhibits

Conception, arrangement, and exhibition arrangement should be carried out from the perspective of visitors, rather than from the perspective of exhibitors or sellers. For example, if the clothes are displayed on the booth in the packaging box, it is better to take a big photo of the model wearing clothes and hang it in the booth. The former is to sell the leading role in exhibition arrangement, while the latter is to buy the leading role in exhibition arrangement, which can attract more buyers’ attention. This requires designers to know who the target audience is, what impression the exhibitors want to make on the target audience, and what questions the target audience wants to know about the product. Understanding the interest of the target audience will help designers to attract the target audience and help the products to be sold.

Booth design – clear theme

There should be a clear publicity theme. The booth design should be able to clearly express the theme that the enterprise or the store wants to promote, and clearly convey the information of its own products that the enterprise wants to promote. In the booth design, the purpose of publicity should be clear, and the theme of publicity should meet the enterprise information and good image of the products conveyed to people by the exhibitors. In the booth construction, the commodities displayed on the booth are the products of the enterprise.

Booth design – reasonable design

The booth must be built with reasonable collocation, and the use of appropriate colors and lights is a necessary device to reflect the harmonious beauty in a coordinated way. Booth design the color of the booth background must be reasonable, so that it can play a good foil effect for the product promotion and play a positive role in promoting the enterprise’s product promotion. The exhibition hall should be able to attract customers, and the booth design should be simple, orderly, concise, and atmospheric to attract customers. Highlight the core exhibits, the more important the exhibits should be. In some cases, the entire booth layout is around a prominent exhibit, which is the core product of the enterprise to promote and bring great benefits to the enterprise.

How can the design of small booths attract more customers?

12/27/2022 by S&W matt

How can the design and construction of small booths attract more customers? How to make the design of small booths more attractive? Many exhibitors will choose small booths without budget. How can small booths attract more visitors? Here are some tips on booth design and construction.

First, in the booth design and construction, it should be noted that the booth design effect of small booths is more distinctive, because each enterprise participates in the exhibition to improve its awareness, publicity and promotion of new products or services. However, the booth area of different exhibitors is different. Large booth construction can attract more customers’ attention. Therefore, to better highlight the small booth, we should pay more attention to the booth design and construction, add some characteristic elements, and integrate some enterprise elements.

Second, choosing the right exhibition place can also bring some customers to small booth enterprises.

It is worth noting that in the exhibition design and construction of the booth, the exhibition design of the booth should reflect and strengthen the corporate image and reflect the corporate spirit. The exhibition is no longer a sales booth. It should no longer display individual products in isolation but use products as a carrier through comprehensive means.

This is also because the location of the booth will have a good impact on the outcome of the exhibition. Generally, due to the scale and financial capacity of the exhibitors, they can only buy small stalls (18 square meters). Small booth design and construction enterprises need to make a unique display design effect to make the booth more attractive. Many people will think that small stalls are not easy to attract attention. In fact, exhibition design companies should reasonably design and arrange to use new, reusable, and changeable models. The portable booth building materials will be arranged into a special display effect for the standard booth design. Exhibitors of small booths can also attract the attention of visitors. Among many booths, they can stand out with special display effects.

Show the overall strength and grade of the enterprise. In addition to the introduction and promotion of the product itself, the promotion means of the exhibition also include extensive information dissemination, communication, advertising, public relations, and consulting, so that the audience can understand the product, but also to a certain extent, deepen the impression of the enterprise. In the design and construction of small booths, small booth design and construction company is also a key point. A professional booth construction company can help exhibitors provide many effective suggestions in booth design and construction, to create a more marketing booth for exhibitors, to better attract customers.

How can the design of small booths attract more customers?

How can booth design become simple?The design must be as simple as possible

12/22/2022 by S&W matt

All exhibition design companies and designers hope to design high-quality exhibitions to achieve better effects, meet the personalized needs of exhibitors, and leave a good visual experience for the audience. The small editor suggested that we should focus on building high-quality exhibitions, and not be too complex, too complex, but cannot leave a deep impression. How can booth design become simple? Here is an introduction.

1、 Exhibition construction should be simple and not complicated

Because the visual elements accepted by ordinary people in a short time are very limited, the audience hastily accepts information in the exhibition. If the audience cannot immediately obtain clear information about the exhibits, it is impossible to be interested in the exhibits. Therefore, the Beijing exhibition design should not be too complicated, and it is not allowed to carry out too complex design and construction. It is more difficult for the audience to obtain useful information. The exhibition construction is too complex, which is not conducive to construction.

2、 Exhibits should be selective and representative

Exhibitors’ booths are limited, so exhibitors should place representative products in the most prominent and excellent positions. Simplicity is the direct way to attract the audience’s attention. There are a lot of exhibits in the exhibition hall, which does not play a good role for visitors, because it is impossible for the audience to obtain more useful information from the many exhibits, blurring the focus of the entire exhibition.

3、 Highlighting the key points in exhibition construction

The exhibition design must have a focus to attract the attention of visitors, so generally speaking, exhibits are the focus of the exhibition. Therefore, special exhibits or new products launched by exhibitors or products that people attach importance should be placed in a prominent position on the display platform, and the characteristics of exhibits should be highlighted with the display platform design.

What are the key points in booth construction？

12/22/2022 by S&W matt

With the continuous development of society, more and more enterprises are gradually opening to the outside world to publicize their corporate image and product brand awareness according to the form of exhibitions. There should be a relative booth for exhibition. Building a booth reasonably can bring more and more visitors to the exhibition, and at the same time, it can greatly increase the product trading volume. Here is a brief introduction to the key points in booth construction.

Grasp the time

Because time is very important for everyone, if you want to improve the attention of products in a short time, you must have a unique booth design scheme, so that you can attract more and more people’s attention in a short time in many products, thus improving the competitiveness of products. Through a short exhibition, the spirit of the enterprise and the characteristics of the products can be clearly displayed in front of customers, and skillfully combined with the stalls to impress customers, thus stimulating customers’ consumption.

Improve product features

To make the characteristics of the products more and more obvious, the exhibition factory must design the Shenzhen booth builder according to the booth construction to make a good guarantee for the products. The design of the booth must meet the product characteristics and corporate culture of the enterprise, so that the sincerity and sincerity of the enterprise can be more clearly reflected in the eyes of visitors.

Improve customer relations

To enable enterprises to live, the most important thing of the exhibition factory is to do a good job of connecting with customers. The design of the booth is a good service platform to promote customer relations. The exhibitors here express their gratitude to customers and express their gratitude to customers for preparing small gifts. At the same time, they can let customers feel your company’s sincerity according to the way of the booth.

The importance of booth construction is obvious, and reasonable booth design and construction can also play a good role in the exhibition. Good booth design and construction, on the one hand, can attract more and more exhibitors’ attention, on the other hand, can also bring a good role in stimulating consumption, prompting consumers to want to buy goods, thus increasing the turnover of products.