How to improve the exhibition effect of enterprises

How to improve the exhibition effect of enterprises, many exhibitors hope their booth is different, which is a big challenge for construction companies. To put it simply, customers should fully mobilize their emotions from the visual, auditory, and sensory aspects to fully reflect the corporate culture. Excellent booth design can help and strengthen the position of exhibitors and their products in the market. The booth mode and display products let the audience gain visual access; Secondly, the corporate image of the booth and exhibitors can be displayed. To achieve these two goals, its booth must be creative, and this creativity is not only reflected in the design ideas, but also through the time and content displayed.

High level booths can improve the level of exhibitors and play a very important role in successfully achieving the purpose of exhibition. The size of the booth design and the appearance of the booth must be perfect, so that enterprises can be invincible in the exhibition. Future exhibitions evaluate the success of a booth not by how luxurious it is, but by its communication ability, expressed ideas, the functionality decided by the booth and the connotation of the exhibits themselves. This will attract customers’ attention, increase their trust, and more effectively promote business communication. So, how can booth design companies improve the effect of enterprise participation?

The other is the exhibition design price. For enterprises, it is better to do more with less money. While ensuring the effect, we should calculate the economic account and try to use green and reusable booth materials. Therefore, plan when building the booth. In addition, it is a good way to recycle booth construction materials as much as possible.

Since the development of the exhibition industry, in addition to the unique and unexpected effect of booth design, the booth in modern exhibitions and even the exhibition itself have entered an era of high standard construction. The safety of booth design must also be considered. Whether it is a two-story booth or a display wall with a very large span, the strength of each component, the connection between components and the balance between various forces must provide a high standard of safety.

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As a powerful tool for enterprises to publicize their brands and product businesses offline, the design and construction of exhibition Read more

How to create visual highlights to make the exhibition hall design brilliant

To create an exhibition hall, we need a complete design; To create an exhibition hall that is unforgettable and fresh in memory, we need to add some visual highlights in the excellent design. These visual highlights can firmly grasp the sight of visitors and leave a deep impression on them.

So, how to create a visual highlight in the exhibition hall design? There are several points to consider.

Before design: grasp the key points of exhibition

Where do the highlights come from? It is not created out of thin air or subjective imagination but based on the exhibition contents to be sorted out.

Therefore, before starting the design, it is necessary to digest the exhibition outline, analyze the key points after in-depth interpretation of the content, and then derive the most representative elements around these exhibition key points to create a theme space closely integrated with the content.

Layout: in-depth planning highlights

After the content focus is extracted, it is necessary to reasonably match the content focus to the corresponding location of the space. During the whole visit, the best way to stimulate the mood of watching the exhibition is to keep the audience pleasantly surprised and generate more desire for exploration.

Visual scene contrast

The transition between two different spaces can give the audience a large visual contrast from the visual sense. Use colors, scenes, or devices to create a diversified space, get rid of the constraints of the original space, make the visual design form of the exhibition hall more abundant, go beyond the narrow sense of fixed space, and achieve the transformation of the visual design of the exhibition hall.

Use color blocks to distinguish space

After people enter a certain space, 75% of the impression they get in the first few seconds is the feeling of color, and then they will understand the body. Color is people’s first impression of the exhibition hall. It plays a role in changing or creating a certain style in the design of the exhibition hall and will bring people some visual differences or artistic enjoyment.

According to the content of the outline, different partitions can be configured with different colors, effectively dividing modules, breaking the tedium of space, and greatly improving the visual impact.

Create an immersive experience area

Use acousto-optic multimedia equipment to create an immersive experience area. Reconstruct the illusion of time and space, render the sense of immersion, create an imaginative and realistic scene through detailed description, let the audience experience the connotation of the digital exhibition hall, and intoxicate the audience in a world of imagination, illusion, and time reconstruction, which is also the true charm of surrealism and the charm of immersion.

In design: theme space construction

Each scene in the exhibition hall carries a story segment. Visitors find stories here as explorers. In this exploration, the spiritual connotation of space is extended. We extract key content, divide the exhibition area in space, and then create specific theme space. Only by maintaining the unity and integrity of elements can we echo the theme. The repeated arrangement of the same element in the theme space is a common technique in repeated design. When designing, we should pay attention to changes. Only when unified elements echo each other in the theme space, can we feel infinite charm.

We went to visit an exhibition hall. If there is no difference in the transition of each space, even if the content is good, it is difficult to attract the audience to have the desire to see it. It is particularly important to mobilize the audience’s mood, and creating visual highlights is a more effective way. Only by creating visual highlights suitable for the space display content from the aspects of space modeling, layout, material use, lighting, etc., can the vitality of the exhibition hall be truly activated, and the audience be deeply impressed.

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What requirements are very important in the design process?
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Exhibition design is a design activity that needs to have creative behavior, to have an impact on thoughts and minds. Read more

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At present, the development of the exhibition industry is very fast. In the process of exhibition construction, many exhibition companies Read more

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steps of booth design

What the steps of the design for the booth? 1.Form as functional service Before considering the booth design, it is Read more

What are the general steps of booth design and construction?
steps of booth design and construction

As a powerful tool for enterprises to publicize their brands and product businesses offline, the design and construction of exhibition Read more

How do enterprises choose their own exhibition activities?

How do enterprises choose their own exhibition activities?In general, we mainly consider the following issues when selecting exhibitions:

  1. Consider the comprehensive strength of your brand

We should understand the scale of our enterprise and the influence of our brand. According to our own comprehensive strength, we can choose the appropriate professional exhibition or comprehensive exhibition and exhibition scale.

  1. Is the larger the exhibition, the better?

Here I want to remind you that the larger the exhibition, the better. Many large-scale exhibitions are very popular and large in scale, but there will also be many big brands participating. There are 5000 or 6000 booths in an exhibition, which is impossible for any audience to visit. So, the problem arises. If we are a small and medium-sized enterprise and the booth is a standard exhibition, the location will certainly not be particularly ideal. Even if the booth is more than 36 square meters, our advantages will not be too obvious in front of many big brands.

The competition at large exhibitions is also fierce. Now the industry audience is also very rational. There are many big brands, which will naturally affect the ability of small and medium-sized brand enterprises to obtain customers.

From this point of view, for small and medium-sized enterprises, large-scale exhibitions are not forbidden or obligatory.

  1. Medium scale professional exhibition is also a good choice

Each industry has some medium-sized exhibitions, which have also been held for several times, with a certain number of professional visitors. If it is a small and medium-sized enterprise participating in the exhibition, it will not only have a good location, but also have a higher customer advantage. Especially in terms of access to regional markets, the effect is often not worse than that of large industry exhibitions. Although the scale is not so large and the audience is not so large, the average number of customers allocated is not necessarily less than that of large exhibitions.

  1. Participation fees are also considered

Due to the influence of such factors as reputation, fame and flow of people, the cost of large-scale exhibitions is usually 1-3 times that of small and medium-sized exhibitions. Enterprises participating in exhibitions should also consider the actual budget of enterprises participating in exhibitions.

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steps of booth design and construction

As a powerful tool for enterprises to publicize their brands and product businesses offline, the design and construction of exhibition Read more

Talk about the building of the booth?

Participating in the exhibition is a good way for enterprises to contact customers, and the booth is also a place for enterprises to show their strength. We want to leave a good impression on our customers, so the booth must be built. There must be many points to pay attention to when building the booth. Then I will talk about the building of the booth from several aspects.

For the construction of the booth the exhibits are neatly placed on the top of the table so that people can see them directly. But relatively speaking, this kind of exhibition arrangement method is too simple. It is easy for people to view your exhibits briefly and fail to catch customers’ eyes. If we want to attract people, we still need to make some designs. For example, after considering the characteristics of the exhibits, we will make some more well-designed booths, and then reasonably arrange the booths to attract your potential customers.

What aspects should we pay attention to when building the booth?

First, we should highlight our main exhibits.

For example, it is arranged in key eye-catching positions, which can let the exhibitors see our exhibits more intuitively. Only by understanding the details from all directions, from inside to outside, can the visitors be impressed with the products. When building the booth, we can also use a combination of various methods to increase the publicity effect of our exhibits, such as lighting, music, etc., to improve the user’s sense of feeling in many ways.

Secondly, attention should also be paid to booth construction. When considering booth publicity materials, we should promote our company’s name (or group’s name) and highlight the trademark (micro label).

The product name and the main content to be displayed shall be highlighted. If we want to show the strength of the enterprise, we can also highlight the leadership of the enterprise (that is part of the intangible assets of the enterprise), the introduction of the enterprise, and the image representation of the main business (such as mascots, buildings, signs, etc.). In addition to the above, we can also put some beautiful photos of the unit, pictures of the working environment or exhibits, articles, picture albums and other things when building the booth. The more promotional materials for exhibits with rich content, the better.

 

In addition, when building the overall layout of the booth, we should make sure that there is a master and a subordinate.

The items displayed at the booth are generally new products, new projects, new inventions, new technologies, new equipment, etc. that an enterprise or group needs to introduce or display. There are many of these things. If they are displayed together, we need to prioritize them, and try to highlight the theme so that people can stop when they see them. To achieve this effect, it has been said before that you can use some lights and music to decorate., In addition to these, you can also use bonsai, flower crafts to decorate, to increase the artistic effect of your goods.

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Exhibition design is a design activity that needs to have creative behavior, to have an impact on thoughts and minds. Read more

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steps of booth design and construction

As a powerful tool for enterprises to publicize their brands and product businesses offline, the design and construction of exhibition Read more

What is the main purpose of booth construction?

The exhibition is one of the important places where many enterprises choose to explore the market and display their products. The booth construction process should conform to the exhibition style and complement the exhibition design. In addition, special attention should be paid to the safety of booth construction. What are the main purpose of booth construction?

1、Display exhibits

The one purpose of booth construction is used to display the exhibits, because the style and design of the booth are crucial to the exhibits. People attach great importance to the image of the exhibits, and the design and construction of the booth will play a great role in setting off the exhibits. And the booth that can attract people’s attention will let people naturally pay attention to the exhibits, to understand the information of the exhibits. At this time, with the commentator to explain the products to people, it can arouse people’s desire to buy, so that we can successfully sell the goods and complete many orders.

2、To facilitate people to watch the exhibits

As we all know, the exhibition needs a lot of structures, including booths, booths, exhibits, workstations, information offices, offices, etc. The purpose of booth construction is to facilitate people to view the exhibits. Therefore, an information desk can be set up on the left or right of the booth to facilitate people to ask some relevant questions. In this way, the exhibition can be carried out in an orderly manner, without any cumbersome things, and the exhibition will be carried out smoothly.

The main purpose of the booth is to facilitate people to watch the exhibition, which is a key use, because the place where the exhibits are placed is more critical. Therefore, the construction of the booth must be of high quality and be able to display the exhibits well in front of people. Therefore, the booth should be built with broad and bright space. The booth may not need a large booth, but enough space for people to watch is appropriate.

Related post
What requirements are very important in the design process?
important in the design process

Exhibition design is a design activity that needs to have creative behavior, to have an impact on thoughts and minds. Read more

How to save time and money in exhibition construction?

At present, the development of the exhibition industry is very fast. In the process of exhibition construction, many exhibition companies Read more

The steps of booth design
steps of booth design

What the steps of the design for the booth? 1.Form as functional service Before considering the booth design, it is Read more

What are the general steps of booth design and construction?
steps of booth design and construction

As a powerful tool for enterprises to publicize their brands and product businesses offline, the design and construction of exhibition Read more

Nine Tips for Booth Design

Tips for Booth Design

What kind of booth design can attract customers to visit, what kind of booth design can make users interested in the exhibits on display, and how can they help exhibitors compete for more money? This is something that designers should consider when doing design. In fact, there are also tips when doing booth design. Let’s look at these tips  for booth design together.

1.The design should be done from the perspective of the audience, because many exhibitions are based on the popularity of the audience and the final turnover to determine whether the exhibition is successful, so designers should to a large extent consider the perspective of the audience when designing and consider how the design can attract the attention and resonance of the audience, leaving a deep impression in the hearts of users.

2.The design of the booth should be clear, so that the audience can find what they are looking for briefly. It should not be too complicated, because the information they can receive during the period is very limited. With so many booths, the audience can’t see it for a while, so they will choose to see it, so when designing the booth, it must not be too complicated, For the display of the exhibits, the representative products, such as the new products of the company, should also be placed. Do not stack the limited space on the exhibits that are not very useful but give up and discard. When decorating and arranging, we should also adopt a simple and capable way to display.

3.The design must be considered carefully. After the design scheme is approved, the design should not be changed easily, because the temporary change will affect the time of construction and the progress of the exhibition. It may also increase the cost of the exhibition hall, bringing a lot of inconvenience to cooperation.

4.Harmony in booth design is also very important. A good design is to skillfully integrate all factors to help exhibitors achieve the purpose of exhibition.

It is necessary to design the theme to be expressed, define the information to be expressed, and highlight the main products through lighting, location, etc.,

For example, the information desk can also highlight key points, which can attract visitors to come for consultation, but the focus cannot be too much, and too much may distract the attention of the audience.

5.The design shall be carried out within the budget of the enterprise. If the budget is exceeded, it may cause a lot of trouble, which may lead to unsatisfactory construction results or other problems. Therefore, it is necessary to know how much the exhibitors’ budget is before design, and design according to the budget.

6.When designing, we should make eye-catching signs, such as the website logo or name, so that visitors can see it briefly, and then make an impression in their subconscious.

7.We should consider the size of the space, the flow of people, and the amount of people to be budgeted. The design of a walkway or a place for communication cannot attract a lot of people to visit, but the exhibition hall cannot accommodate it. Thanks to that, the duck flew.

8.It is also important to design booths that are easy to build and dismantle, to avoid the influence of too long time of building or dismantling and delay the exhibition.

Related post
What requirements are very important in the design process?
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Exhibition design is a design activity that needs to have creative behavior, to have an impact on thoughts and minds. Read more

How to save time and money in exhibition construction?

At present, the development of the exhibition industry is very fast. In the process of exhibition construction, many exhibition companies Read more

The steps of booth design
steps of booth design

What the steps of the design for the booth? 1.Form as functional service Before considering the booth design, it is Read more

What are the general steps of booth design and construction?
steps of booth design and construction

As a powerful tool for enterprises to publicize their brands and product businesses offline, the design and construction of exhibition Read more

What are the general steps of booth design and construction?

steps of booth design and construction

As a powerful tool for enterprises to publicize their brands and product businesses offline, the design and construction of exhibition stands is particularly important. The design and construction of the booth can be roughly divided into three steps, understanding the demands of the booth construction, determining the design and construction scheme, and combining the design scheme to build the booth. This article will start with these three steps and explain them in detail.

1、Understand your own demands for booth construction

Before the booth design and construction, the relevant person in charge of the relevant booth cannot design the booth solely based on personal aesthetic preferences but must meet the needs of the exhibitors. All kinds of product production and sales enterprises have different pursuits in display style, form, size, and color. Before booth design and construction, business negotiation shall be conducted to fully understand the needs of enterprises. Such as exhibitors’ products, enterprise nature, style requirements, cost budget, etc. Understand the basic requirements of exhibitors, and further provide satisfactory services for exhibitors.

2、Determine the booth design and construction scheme

A good booth designer provides a preliminary scheme for booth design. The plan, pedestrian passage, building materials, etc. should be presented in the design, so that the exhibitors can clearly understand the basic content of the booth. Provide the exhibitor with a preliminary scheme. If the design is satisfactory to the other party, further construction can be carried out.

3、Build the booth according to the finalized design scheme

The scheme is determined through consultation between the designer and the exhibitors. When building the booth, strictly follow the design scheme to avoid inconsistency between the actual situation and the scheme. The actual scheme of booth construction can not only reflect the designer’s design results, but also enable the exhibitors to obtain satisfactory results. Since the agreement has been signed after the booth design and construction scheme is determined, the booth construction must be implemented according to the scheme.

The above is the general steps of the design and construction of the booth for enterprises introduced in this article. Before designing and building the booth, we must understand the purpose of the booth construction, plan the scheme after confirmation, and then build the booth in combination with the finalized booth design scheme.

Related post
What requirements are very important in the design process?
important in the design process

Exhibition design is a design activity that needs to have creative behavior, to have an impact on thoughts and minds. Read more

How to save time and money in exhibition construction?

At present, the development of the exhibition industry is very fast. In the process of exhibition construction, many exhibition companies Read more

The steps of booth design
steps of booth design

What the steps of the design for the booth? 1.Form as functional service Before considering the booth design, it is Read more

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Tips for Booth Design

What kind of booth design can attract customers to visit, what kind of booth design can make users interested in Read more

The steps of booth design

steps of booth design

What the steps of the design for the booth?

1.Form as functional service

Before considering the booth design, it is necessary to clarify the functions that the booth needs to achieve, which exhibits are displayed, how many visitors are expected to attract, whether it is necessary to set up an information desk, a demonstration area, a leisure area or an office area, and how much storage space is needed?

2.The design should conform to the company image

Booth design is a concrete manifestation of the company’s image, so it is necessary to carefully consider the information that needs to be expressed, and exhibitors who need to decorate their booths need to pay special attention to the pattern design.

3.Don’t deliberately guide the flow of people

Freedom of movement is one of the basic principles of excellent booth design. If you over deliberately control the flow of people around the booth, you may neglect the more important purpose of communicating with customers.

4.Use dynamics to stimulate interest

Dynamic exhibits are more eye-catching than static exhibits. If the product or service itself cannot be demonstrated on site, try to create other forms of dynamic effects (lighting, audio-visual effects, or rotating signs and display stands) for the booth.

5.Height increase visibility

A high-level booth can attract the attention of the audience from a distance. It is not necessarily very expensive to increase the height of the booth. All design elements should be used to maximize the attractiveness of the booth.

6.Promote benefits rather than technical indicators

Exhibits should be displayed around the needs and problems to be solved, and the benefits of the product to customers should not be submerged in long technical expressions. If the product is the fastest, quietest, most durable, or most economical on the market, say it directly. The detailed technical data can be left in the product description.

Precautions: The appearance of the booth is to improve the image of the exhibiting company, the concept it expresses, the functionality determined by the booth and the connotation of the exhibit itself. In the exhibition, the booth can be said to be the business card of a company. The size, design and appearance of the booth must be perfect and meet the competition standards in order to make the company invincible in the exhibition.

Related post
What requirements are very important in the design process?
important in the design process

Exhibition design is a design activity that needs to have creative behavior, to have an impact on thoughts and minds. Read more

How to save time and money in exhibition construction?

At present, the development of the exhibition industry is very fast. In the process of exhibition construction, many exhibition companies Read more

What are the general steps of booth design and construction?
steps of booth design and construction

As a powerful tool for enterprises to publicize their brands and product businesses offline, the design and construction of exhibition Read more

Nine Tips for Booth Design
Tips for Booth Design

What kind of booth design can attract customers to visit, what kind of booth design can make users interested in Read more

How to save time and money in exhibition construction?

At present, the development of the exhibition industry is very fast. In the process of exhibition construction, many exhibition companies will try every means to catch the customers’ attention in design, so what they are fighting is price war. How to save time and money on the premise of ensuring the safety of exhibition construction?

  1. Overall planning and consideration

If the exhibitors want to save the corresponding costs better, they should have an overall planning for comprehensive consideration when building the exhibition, try to avoid mistakes in the construction process, and take measures to re dismantle and modify midway. If there is a lack of relevant exhibition experience, it is likely that some changes will occur during the exhibition due to errors in the construction plan, which will increase the corresponding construction costs, Therefore, overall planning and comprehensive consideration should be carried out before the exhibition is built, so that the construction can proceed smoothly.

 

  1. Do a good job of booth design

The use of design should be considered in the process of exhibition construction. First, a complete and clear design idea and relevant drawings should be provided. Through reasonable and excellent design, the redesign of booth can be avoided, and the corresponding construction cost can be saved by construction according to drawings.

 

  1. Price of raw materials

In the process of selecting raw materials for exhibition construction, the actual use cost must be considered. Then the booth is different from the fixed position in the layout process. It does not need to be durable for a long time. It can be safe and highlight the exhibition effect on the premise of ensuring the exhibition effect. At the same time, for some enterprises, they often participate in the exhibition, so try to choose some exhibition building materials that can be recycled and reused for the second time, which can effectively save costs for enterprises.

 

To save financial resources, the exhibition building should first have an overall thinking to ensure that the construction can be successfully completed at one time during the building process. During the building process, it is impossible to modify or dismantle and rebuild. Once again, there are perfect design drawings. Workers can follow the drawings during the building process to ensure the integrity of the construction.

Related post
What requirements are very important in the design process?
important in the design process

Exhibition design is a design activity that needs to have creative behavior, to have an impact on thoughts and minds. Read more

The steps of booth design
steps of booth design

What the steps of the design for the booth? 1.Form as functional service Before considering the booth design, it is Read more

What are the general steps of booth design and construction?
steps of booth design and construction

As a powerful tool for enterprises to publicize their brands and product businesses offline, the design and construction of exhibition Read more

Nine Tips for Booth Design
Tips for Booth Design

What kind of booth design can attract customers to visit, what kind of booth design can make users interested in Read more

What requirements are very important in the design process?

important in the design process

Exhibition design is a design activity that needs to have creative behavior, to have an impact on thoughts and minds. It is a simple and complex design art. To better display works, we need to be careful about these requirements. What requirements are very important in the design process?

 

1、 From the perspective of the audience

The success of an exhibition depends to a large extent on the response and interest of the audience. Therefore, when designing the exhibition, we should fully analyze the characteristics of the audience, their life level and tastes, and their hobbies, and seize the points of interest that can attract the attention of the audience. In this way, we can easily attract the attention of the audience, arouse the resonance of the audience, and leave a deep impression on the exhibition. Therefore, when designing the exhibition, we should take full account of the audience’s interests, purposes, and views.

 

2、 There should be eye-catching signs

A distinctive and ingenious sign can make it easier for the audience to find and identify the location of the exhibition hall and attract more visitors. In this way, every audience can leave a deep impression in their heart when they enter the exhibition hall and can also be deeply recalled by the audience after the exhibition. It is worth noting that the design of the exhibition should be novel and unique, but it should not be separated from the image of the display products and the purpose of each exhibition.

 

In fact, the exhibition design is mainly carried out around the visitors to the exhibition. Only by carefully analyzing the characteristics of the visitors and understanding their purpose, can we make the design more targeted. Therefore, when designing, we should fully consider the audience’s interests and needs, and design an exhibition around the audience itself. Only in this way can we make use of the on-site environment to impress the audience as soon as they enter the site, to provide a very good prerequisite for the smooth progress of the subsequent exhibition work.

Related post
How to save time and money in exhibition construction?

At present, the development of the exhibition industry is very fast. In the process of exhibition construction, many exhibition companies Read more

The steps of booth design
steps of booth design

What the steps of the design for the booth? 1.Form as functional service Before considering the booth design, it is Read more

What are the general steps of booth design and construction?
steps of booth design and construction

As a powerful tool for enterprises to publicize their brands and product businesses offline, the design and construction of exhibition Read more

Nine Tips for Booth Design
Tips for Booth Design

What kind of booth design can attract customers to visit, what kind of booth design can make users interested in Read more

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