Even though popular events such as the Leipzig Book Fair had to pause and the bookstores suffered greatly from the restrictions and the lack of customers, Corona has not only harmed the industry. Because the grip on the book became more popular again and the sales figures rose significantly. At the same time, the book is still indisputably in constant competition with other media. Part of the success strategy of bookstores, publishers, authors and translators must therefore continue to be to show, promote and discuss the variety of written words in all their colors. This goal is also pursued by the specialist program of the Leipzig Book Fair from the 27th to the 30th. April with over one hundred events.
Specialist program for the book trade
The program with all events can be foundhere.
In the search for the most promising latest works and authors, booksellers can orient themselves above all by the various awards that are awarded as part of the book fair:
- Prize of the Leipzig Book Fair: Who managed to tell stories that you can’t really come up with? Or to translate? Or to describe? The jury awards the prizes in the categories fiction, non-fiction/essaying and translation on the 27th. April at 4 p.m. in the glass hall.
• Leipzig Book Prize for European Understanding: The winner is the Russian-Jewish author Maria Stepanova, who was born in Moscow in 1972 and currently lives in German exile. She will be on the 26th. April in the Gewandhaus zu Leipzig for their poetry volume “Girls without clothes” and presents itself on the 27th. April at the Leipzig Book Fair.
• Forum DIE INDEPENDENTEN | Kurt Wolff Prize: Literary new discoveries are a trademark of the independent publishers, which present their current books and authors in the Forum “The Independents” – a project of the Leipzig Book Fair and the Kurt Wolff Foundation. The Kurt Wolff Prize annually honors outstanding programs and this year goes to Alexander Verlag Berlin. The Kurt Wolff Promotion Award is awarded to Elif Verlag, Nettetal. The award ceremony will take place on the 28th. April from 1:00 p.m. to 2:30 p.m. at the Forum of the Independents in Hall 5 at booth D313.
• Reading Compass – The Comic Edition: Awards will be awarded on the 27th. April from 10:30 a.m. to 11:30 a.m. in hall 3 at booth A307 new comics, comic novels, manga and graphic novels that seduce you to read, are child-friendly and age-appropriate and make it easy for young readers to identify with the stories.
• Seraph: The Fantastic Academy awards on the 27th. April from 4:00 p.m. to 5:00 p.m. on the Great Stage in Hall 3 at booth G400 the Literature Prize for Fantasy in the categories Best Book, Best Debut and Best Independent Title.
What the future of the book trade looks like also depends on the interest of the next generation. Promoting and offering orientation for these professions is therefore also an important mission of the Leipziger Buchmesse and the Börsenverein des Deutschen Buchhandels e.V.:
- Career day: Pupils, students and professionals will find an overview of the entry and development opportunities in the book and media industry here. The program on the 28th. April 2023 in the Fachforum + Literatur in Hall 5 consists of discussion events, workshops, seminars, company presentations and also offers the opportunity for direct exchange with representatives of the industry.
• Succession in the book trade: Find out at the panel discussion what constitutes a successful company handover. On the 27th April from 10:30 a.m. to 11:15 a.m. in the Fachforum + Literatur in Hall 5 at booth D700.
• Industry future: What skills and digital knowledge are needed? Industry experts will discuss this on the 28th. April from 11:30 a.m. to 12:15 p.m. in the Fachforum + Literatur in hall 5 at booth D700.
• A bookstore on the way to climate-friendly business: You will find out what the experiences of the Bremen bookstore Lesumer Lesezeit and its next steps look like on the 27th. April from 2:30 p.m. to 3:15 p.m. in the Fachforum + Literatur in hall 5 at booth D700.
• Use the potential of mangas for your own bookstore: The open discussion round on the 28th. April from 2:00 p.m. to 3:00 p.m. at the Libri booth (booth A100) in hall 3 helps booksellers to find their way around the rapidly growing offer, to understand the target group and to benefit from the manga boom.
Specialist program for publishers
The program with all events can be foundhier .
Not only authors, but also publishers and literary critics are happy to be awarded. You can find out who this year’s award winners in the industry are, among others, at the following events:
- Sales Award: This important marketing award honors unique sales services in terms of their impact on end customers. The award will take place on the 27th. April from 12:00 p.m. to 1:30 p.m. in the specialist forum + literature in hall 5 at booth D700.
• Alfred Kerr Prize for Literary Criticism: On the 27th April, the trade magazine Börsenblatt honors a person of German-speaking literary criticism for their continuously outstanding achievements: Forum of the Independents in Hall 5 at booth D313, 2:00 p.m. to 3:00 p.m.
• Saxon Publishing Prize: On the 28th April, the outstanding publishing work of this year’s 20 award winners will be presented from 12:00 p.m. to 1:00 p.m. in the Forum Literature in Hall 4 at booth B500.
Whether equality in the publishing industry, diversity in literary texts, digitization, climate friendliness or even a look into history – the specialist program for publishers is as versatile as the challenges facing the book world:
- MVB invites small and self-publishers to exchange ideas: In order to understand even better how publishers inform themselves and what they need to market their books, the company MVB will be available on the 27th. April from 1:30 p.m. to 2:00 p.m. in the specialist forum + literature in hall 5 at booth D700 speech and answer.
• Climate friendliness in publishers: Industry participants give best practice recommendations on how publishers can position themselves sustainably: on the 27th. April from 3:30 p.m. to 4:15 p.m. in the specialist forum + literature in hall 5 at booth D700.
Specialist program for authors | autoren@leipzig
The program with all events can be foundhere.
The selection from the 134 possibilities that writers expect in Leipzig will not be easy. Many colleagues present their new works, publishers and associations invite you to a conversation, and there are numerous tips, e.g. B. for audiobook and e-book production, newsletter marketing, self-publishing, writing style or the perfect blurb:
- NEW: #bookable: It will be particularly personal this year in Hall 2. There, the audience can talk to authors at the new community table and participate in moderated conversations. 16 two-hour sessions are planned, to which six authors are invited.
• Author round: This year’s conference will take place on the 29th. April from 10:00 a.m. to 5:00 p.m. in Room 1 in the Congress Center, curated by Leander Wattig. In 66 top-class table discussions at eye level, you can learn everything relevant about successful publishing and make contacts among like-minded people.
• Author:innenwerkstatt Prose Forecasts: Ten young authors present on the 28th April from 3:00 p.m. to 5:30 p.m. in the conference room in Hall 5 and the texts they created as a scholarship holder in 2022 in the Literary Colloquium Berlin.
• Author tour: You can visit the book fair together with colleagues and gain insights into author-relevant topics at the trade fair tour on the 27th. April from 4:30 p.m. to 6:00 p.m., meeting point Leseinsel autoren@leipzig in hall 5, stand A305.
• How does audiobook work?The self-publishing platform BoD is now launching the new audiobook service “BoD audio” for authors in Germany, Austria and Switzerland. On the 27th April from 2:00 p.m. to 2:30 p.m. at the A200 booth of BoD in Hall 5 you can find out more.
• Successfully producing podcasts: A workshop on conception, technology, the right way to speak and the distribution of your own podcasts will take place on the 28th. April from 4:30 p.m. to 6:00 p.m. in the Congress Center in lecture room 9.
Excerpt from the events in the forum autoren@leipzig in hall 5 at booth A700:
- Newsletter: You can find out how authors can use newsletters for their marketing during the panel discussion on 27. April from 11:30 to 12:00.
• Trends and challenges in self-publishing: The lecture on the 27th April from 12:00 to 12:30 p.m. informs about current developments in self-publishing and shows where new opportunities for marketing and distribution arise.
• The happy secret: of attempts and disappointments, of finding and throwing away and of the happiness of success will be on the 27th. April from 1:00 p.m. to 1:30 p.m. in conversation with the author.
• How is a book created?On the 27th April from 2:30 p.m. to 3:00 p.m., an agent, an editor and a sales representative provide information on how books make it from the manuscript stage to the counter.
• Ways out of the blurb hell: There is no second chance for the first impression – this also applies to books. “Mister Klappentext” Hans Peter Röntgen and “Texthexe” Juri Pavlovic talk about it with Sissi Steuerwald, author and deputy chairman of the board in the Selfpublisher Association, on the 28th. April from 11:30 to 12:00.
• Fair Author Contracts: On The 28th In April, authors learn from 3:00 p.m. to 3:30 p.m. which pitfalls are hidden in contracts and can ask their questions directly to Tobias Kiwitt and Gerhard Ruiss.
• Time management for authors: How do you find and plan time for writing? Tips, tricks and experiences will be provided during the panel discussion on the 28th. April from 3:30 pm to 4:00 pm.
Specialist program for translators
The program with all events can be foundhere.
Whether books will also be a success in another language depends largely on the ability and enthusiasm of the translateers to translate the subtleties of the original language or the text into German, for example. The goal of bringing the translators more into the spotlight is pursued here, among other things:
- Prize of the Leipzig Book Fair, category translation: On the 27th April, the nominees will be presented in the translation category from 1:00 p.m. to 2:00 p.m. at the Forum International + Übersetzerzentrum in hall 4 at booth C407. The award will take place on the 27th. April at 4:00 p.m. in the glass hall. The prize winner will be celebrated in the translation category on the 28th. April from 1:00 p.m. to 2:00 p.m. at the Forum International + Translation Center in Hall 4 at booth C407.
• You can’t see those in the dark: What can be done to make translators perceive more strongly in public? A panel discussion on the 27th is dedicated to this question.April from 5:15 p.m. to 6:00 p.m. at the specialist forum + literature in hall 5 at booth D700.
• As a meeting place for all those interested in literary translation, various events are offered in the Translation Center in the Forum International in Hall 4 at booth C407.
o “as perforated as possible”: A panel discussion on the 27th deals with the question of how to deal with the demand for fair language in translations. April from 2:00 pm to 3:00 pm.
o Exchange of experiences: Five participants of the International Translators’ Meeting on the 28th will talk about translating German literature. April from 11:00 to 12:00.
o Austria – Land of Translation: The event takes place in cooperation with ‘meaoiswiamia’ and TRADUKI and the ‘Year of Austrian Literature’ of the BMEIA and focuses on the languages and translation in the multilingual host country. It will take place on the 28th. April from 2:00 pm to 3:00 pm.
o REBEKKA: Rebekka honors translators who have been translating fiction and non-fiction books well, enthusiastically, persistently and often poorly paid for many years. The prize will be on the 29th. April from 12:00 to 13:00.
Opening hours and prices
The Leipzig Book Fair in conjunction with the Manga-Comic-Con and the Lesefest Leipzig liest opens from the 27th to the 30th. April. Tickets are available at www.leipziger-buchmesse.de/tickets.
No trade visitor tickets are offered. For trade visitors, however, there is a specialist center in the glass hall, which will take place on Thursday, 27. April from 10:00 a.m. to 2:00 p.m. and Friday (28. April) and Saturday (29. April) is open from 10:00 to 18:00. You will find the entire specialist programhere.
About the Leipzig Book Fair
The Leipzig Book Fair is the most important spring meeting place in the book and media industry and sees itself as a trade fair for readers, authors and publishers. It presents the new publications of spring, current topics and trends and shows not only young German-language literature but also news from Central and Eastern Europe. The host country of the Leipzig Book Fair 2023 is Austria. Through the unique combination of the fair and “Leipzig liest” – the largest European reading festival – the book fair has developed into a crowd puller. 2,500 exhibitors from 46 countries came to the last event and inspired 286,000 visitors at the exhibition center and throughout the city. The Leipzig Book Fair is supported by NEUSTART KULTUR of the Federal Government Commissioner for Culture and the Media.