The important role of lighting in Exhibition Construction

lighting in Exhibition Construction

If we have ever participated in the exhibition, we should clearly know that lighting effect plays a very important role in the design and construction of the exhibition. In a sense, lighting has become a catalyst for the best display effect. In terms of lighting, we need to grasp the meeting degree and the atmosphere, and ensure to restore the original color and texture of the product as much as possible.

lighting in Exhibition Construction

Xiaobian once participated in a jewelry and jade exhibition. The lighting is very good, so that the color of each jade bracelet and jade pendant is very bright and delicate, and the texture on the jade is also very clear. The light shines on the jade gently, giving people a very warm and peaceful feeling. At that time, many people participated in the jade exhibition, but everyone was more interested in the jade of this manufacturer. It can be seen that in practice, the importance of lighting for product display can better highlight the products and create the brand image of the products.

In the design and construction of the exhibition, in order to increase the color and atmosphere of the exhibition, different colors and lights can be appropriately selected. Generally speaking, the main light source is set with multi-point light distribution to reduce the projection. In terms of brightness, the brightness of the main light source is higher than that of the commercial space. The light source is set with multi-point light distribution to reduce the projection, so that the light in the exhibition hall is soft and sufficient. In addition, the appropriate selection of different color lights can increase the color and atmosphere of the exhibition.

In the exhibition design and construction space, the lighting is not only to provide an elegant display space to meet the needs of different levels of products, but also to consider more humanized factors, so as not to cause harm to people’s eyes. It shows the key and prominent parts of products to a great extent. Therefore, the lighting plays a great role in the exhibition design and construction.

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Analysis on the necessity of enterprises participating in the exhibition cleaning

exhibition cleaning

The analysis of the current situation and trend of enterprise participation can also be extended to the analysis of the necessity of enterprise participation. Let’s get to know with booth construction company in exhibition cleaning.

1. Market needs.

In today’s fierce market competition, enterprises are trying to expand the market share and scope of their products. Enterprises often choose to display new products and release new product information in exhibitions, so as to stimulate the consumption desire of target consumers and potential consumers, achieve the purpose of product promotion, and pave the way for future marketing. Through the exhibition, consumers can directly feel the performance of different products from different manufacturers, understand the product price, and choose the goods suitable for themselves.

2. Marketing needs

As an important part of marketing, exhibition is a link that can not be ignored. Large foreign enterprises are very good at choosing exhibition opportunities to establish their corporate image, seek agency cooperation, establish brand awareness and establish horizontal contacts among the same industries.

3. Need for publicity

The exhibition is a very effective and direct publicity and public relations activity. Its publicity effect is different from that of traditional media (radio, newspapers, television and magazines), and its revenue and price are higher than that of traditional media. Enterprises can directly face consumers and competitors at the exhibition, and timely obtain market information and trends through timely publicity and communication, Quickly count out relevant market data. It provides an important basis for enterprises to formulate future publicity objectives and plans. These are beyond the reach of traditional media.exhibition cleaning

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Environmental protection issues that cannot be ignored in booth construction

Environmental protection issues

With the vigorous development of the exhibition industry, the exhibition has attracted extensive attention of the social audience and promoted the continuous growth of all kinds of booth construction. There are all kinds of booth construction in Shanghai, which are cool, fashionable, gorgeous and exquisite. However, the development of the exhibition industry is always moving forward with problems. Various types of exhibitions, large and small booths, waste materials generated during construction and how to deal with the booths demolished after the exhibition have obviously become difficult problems that major exhibitors must solve. As the cost of dealing with these problems, major exhibitors will inevitably pay additional fees.

Environmental protection issues

How can we effectively reduce or avoid this additional cost? We have to start from the foundation of the booth. The participants in the construction of the booth in Shanghai: designers, construction personnel and exhibitors are indispensable. An excellent designer will consider booth planning, booth design, construction materials and other issues when designing and planning the booth, and the construction personnel will also carefully consider booth materials, recycling and other issues. On the premise of meeting the requirements of exhibitors, the three will communicate with each other, The consensus reached by the three parties will effectively reduce and avoid the additional costs caused by the disposal of waste materials and the demolition of booths.

At this stage, major exhibitors think of recycling in order to reduce costs and achieve environmental protection. Some materials used for supporting and fixing can be recycled, which is conducive to environmental protection, because most of them are aluminum products or steel. Now paper substitutes have even been produced to facilitate recycling.Environmental protection issues

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Exhibition industry should pay attention to service

pay attention to service

Whether the service work of the exhibition industry is good or not is one of the most important conditions for running a good exhibition. The further strengthening of the standardized service work of the exhibition industry is conducive to the healthy development of the exhibition industry.pay attention to service

Changing the business philosophy and strengthening the service function of the exhibition industry should first be the transformation of the business philosophy of the managers of the organizers and undertakers. We should speed up the change of the current phenomenon of “emphasizing investment and neglecting service”. The main managers of the exhibition should give up the idea of eager for quick success and instant benefit, put the exhibition service in the same important position as investment promotion, and put the interests of exhibitors first. The interests of exhibitors are guaranteed, and enterprises will still take the initiative to participate in the next exhibition, so that the continuity and periodicity of the exhibition can be guaranteed.

Advertising and investment promotion can arouse the interest of merchants and actively participate in the exhibition. The advertising before the exhibition is to invite relevant persons or the public to visit, shop and trade negotiations. The two cannot be neglected, otherwise it is easy to affect the exhibition effect of exhibitors. The way, scale and scope of advertising depend on the nature, scale and content of the exhibition. The purpose of inviting exhibitors by customers is to display the good image of the enterprise and publicize the brand, and to pursue the return of economic interests. Both effects need to be people-oriented. Some people visit, negotiate and order.

Therefore, customer invitation is the core issue of exhibition service and one of the important standards to measure the success of the exhibition. Successfully inviting customers will greatly promote the continuity of the exhibition.

Logistics support in the process of holding large-scale exhibitions, it is very necessary to establish a logistics department and arrange special personnel to deal with cumbersome problems. This includes cooperation and coordination with the exhibition hall, reception of foreign exhibitors, order of the exhibition venue, health and safety, etc. There is no trivial matter in logistics support. It should be detailed and detailed, and every link should be handled well.pay attention to service

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Exhibition industry is the wind vane of economic development

Exhibition industry

Exhibition economy is a new economic form, which refers to an economic phenomenon and economic behavior that brings direct or indirect economic and social benefits through holding various forms of conferences, exhibitions and sales. It can not only bring a steady flow of business, logistics, people, capital and information, directly promote the development of Commerce, tourism and other industries, create business opportunities and attract investment, but also stimulate the development of other industries.

It is worth mentioning that the exhibition economy can promote the development of the city and improve the external popularity and reputation of the city
With the improvement of the degree of opening to the outside world and the increase of economic and trade activities at home and abroad, Changxing enterprises have higher and higher initiative and enthusiasm to participate in various exhibitions abroad. In order to promote the development of open economy, Changxing also actively encourages local enterprises to “go out” to participate in various overseas exhibitions, so as to enhance the popularity of enterprises and promote their export through this platform. At the same time, in order to activate the consumption market in the county and promote the development of local commerce and trade, our county also launched exhibitions such as housing Expo, car Expo and marriage Expo, which appeared in front of Changxing consumers with a very high frequency and achieved considerable economic benefits.

Exhibition industry

Taking advantage of participating in exhibitions outside the county and holding exhibitions in the county to create extremely high economic benefits has become a “good wind direction” in the process of economic development of Changxing, and the exhibition industry has long become a new economic growth point of Changxing, which plays a very powerful role in promoting and promoting the development of Changxing city.

Looking at the development of the world exhibition economy around the world, it is not difficult to see that the strength and development level of the exhibition economy directly reflect the advantages of a region in terms of comprehensive economic strength, overall economic scale and service industry level. Now Changxing’s exhibition economy is in the ascendant and is moving towards a stage of vigorous development. It is believed that this “sunrise industry” will develop better under the guidance and promotion of the government and the support and cooperation of enterprises, and become a “booster” of the urban economy.

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Booth construction and shape design

Booth construction

The booth construction planning shall also be carried out together with the surrounding exhibition supporting facilities. These supporting facilities mainly include transportation hubs, hotels, conference centers, etc. in addition, there should be business outlets of banks, insurance, logistics and other units. These facilities are an important part of exhibition services. At the same time, planning and design are conducive to the formation of a complementary organic whole between them and the progress of the exhibition; At the same time, it is conducive to the formation of a unified landscape and will not destroy the original landscape due to the temporary addition of new construction projects. There are some different requirements for the design of professional booth construction and general booth construction. The height and bearing of professional booth construction can be designed according to the volume and weight of exhibits; In general, the display needs of heavy machinery design shall be considered. Some experts believe that the area of each exhibition hall of a large exhibition center is about 10000 square meters.

As a new building, the Pavilion must fully consider the coordination with the surrounding environment in the planning and construction process. There are many types of organization structure of exhibition companies, such as linear organization, linear functional organization, business division organization, functional organization, matrix organization, etc. Here is a brief introduction.

Organizational structure of linear company

Linear organizational structure is a simple and basic organizational form. A straight-line exhibition company usually has a middle and lower level organization, and the company implements vertical leadership from top to bottom, that is, each person in charge of the company has direct authority over its subordinate units and personnel, including decision-making power, command power and supervision power, and is responsible for all problems of its subordinate units; Subordinate departments only accept the instructions of one superior and report to their direct superior The instructions of the superior units are communicated, decomposed and implemented through the subordinates. The general manager of the company also commands and monitors the operation of the whole company through the control of Finance and personnel. Highly centralized operation and management makes it a centralized exhibition company.

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How to do well in Exhibition etiquette planning

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How to do a good job in Exhibition planning, how to carry out Exhibition etiquette planning, so that enterprises can stand out in the business cloud?

(1) Understand the type of exhibition, enterprise brand, product characteristics, booth style, booth environment and competitors;

(2) Carry out the creative planning of the whole etiquette activities through the mastered data. For example, to achieve film and television effect, interpretation effect, dubbing effect, etc;

(3) According to the display style, choose whether the etiquette lady is a lively and cheerful model, a small and exquisite model or a modern performance model;

(4) According to the selected models for clothing design and production, the exhibition clothing is required to be novel and pleasing to the eye, which can be divided into stable and heavy type and lively type according to creativity. In short, it can fully show the characteristics of an enterprise.

(5) Divide the models according to their creativity, such as personnel training for commentators, actors, exhibitors and receptionists.

(6) During the exhibition, the management of etiquette planning company and the play of etiquette ladies also have a great impact on the success of the exhibition.

In 1996, the international auto show was held in the International Exhibition Center, with an unprecedented gathering of world famous cars and great success. Behind the success, the etiquette planning in the exhibition is indelible. Mercedes Benz, BMW, Honda, Mitsubishi and other famous cars have not only made great efforts in booth design and technical professionals, but also made great efforts in etiquette planning, personnel selection and training, clothing selection and so on. When we walked into the exhibition, Miss Honda’s clear voice was amazing; Miss Ford’s live performance makes people linger. The exquisite booth and elegant Miss show the famous brand of the car. These Exhibition etiquette ladies are cleverly integrated with the brand, model, style and characteristics of the car, complement each other, and reflect the delicacy and originality of the Exhibition etiquette planning. With the sensational effect of the auto show, people pay more attention to the Exhibition planning.

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Mobile phone charging station

This seems like a small feature, but it can have a significant impact. This feature not only helps the audience solve potential problems, but also you will have more time to communicate with them when they charge.

LED lighting

Do you have any new products released at the exhibition? Or do you offer multiple products? Don’t just tell the audience what products you offer, show them. Use led to illuminate your featured products, so that the audience is not so easy to miss.

Touch screen

Tablets and monitors on the platform are the highlights of your booth. Adding some touch screens at the exhibition can greatly improve the advanced sense of the booth and the user experience. You can also have a good interactive device with the audience. Further enhance the value of participating in the exhibition.

Information collection software

Better information collection software should not only work for the audience, but also be responsible for submitting accurate and complete information for the staff. Just like the app on the mobile phone, it is easy to record and query information. Collect accurate information in time to facilitate you to follow up after the exhibition, so as to improve your conversion rate.

Various materials

The appearance of the booth at the exhibition is constantly changing over time. Now, you can choose to use fabric, texture and texture in your exhibition. Let your booth and exhibits bring the audience a unique and unforgettable experience. But remember, some things are really popular, but that doesn’t mean you have to move it to the exhibition site. All design elements and creativity are centered on your brand.Five trends

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It is not easy to attend an exhibition and let the audience stay at your booth; There are many things you must pay attention to. Your booth should attract the attention of many audiences. The shape of the booth plays an important role. The success of an enterprise in the exhibition depends on many aspects, one of which is the construction of booths. It’s the least convincing way to reach out to potential customers.exhibition interpretation

When the audience is attracted to a booth, he will only take a little time to decide whether to enter your booth. Therefore, your booth should attract customers in that form, so that your booth will become a unique and attractive booth. Through such an exhibition, you can successfully show your company’s image and vision.

1.Draft a preview plan
2.Promote yourself and the whole show agenda
3.Study your exhibition design
4.Remember a few greetings
5.Show an approachable side
6.These are just some things that should not be ignored. So make sure you focus on these things and work for you in the best way possible.

S&Wmesservice is a service provider focusing on the whole industry chain of exhibitions. Its business covers large-scale exhibitions in various industries, Exhibition part-time work, exhibition interpretation, exhibition cleaning and other related businesses. Headquartered in Dusseldorf, Germany, since its establishment, with professional skills, rich experience, keen sense of the market and deep understanding of customer needs, it has provided professional services for many famous enterprises from different industries and won high praise from the industry and customers.Taking specialization and internationalization as the standard.

S&W is dedicated to making unremitting efforts to improve customers’ brand.The company is guided by brand management, with marketing department, sales department, planning and design department, engineering department and personnel department.Six operation systems, including administration department and finance department, have a high-quality team and high-quality and efficient cooperation and cooperation.Coordination ability is the reliable foundation of customers. It has its own large-scale system in major cities across the country.As a factory, all engineering personnel have received professional training and rich experience.

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The booth construction planning shall also be carried out together with the surrounding exhibition supporting facilities. These supporting facilities mainly Read more

What services can the exhibition company provide?

so that the probability of success will be effectively improved. However, when paying attention to various problems in the development of exhibition companies, as a service company, it is also necessary to find out what services need to be provided in the service process, so that we can know more about the company.

1. Basic design services

When understanding the services provided by exhibition companies, basic design services are naturally very important. The specific requirements of the demander should be clear in the design, and the characteristics of the demander should also be well grasped. After integrating the personalized factors of the demander, the design can be personalized, and the situation will be more satisfied after the actual design is completed.

2. Construction services

Pay attention to the problems in the development of large exhibition companies. If the actual company wants to develop better, the company should also provide basic construction and construction related services. In the process of construction, safety and other factors should be taken seriously. After dealing with these basic situations, the effect of each part will be better.

3. Later maintenance services

When relevant service companies provide services, it has become a part of the content that can not be ignored to be very attentive in the later service. Because of this, many problems in the later maintenance service and disassembly service can not be ignored, so they can be continuously strengthened in each part, so the actual situation can be better.

Therefore, in the process of understanding the exhibition company, all aspects of the situation need to be well paid attention to. Moreover, the company has a large scale and sufficient human resources, so the content of various services provided is also very good. In the development process of such a company, the effect of each part is also very good, and the service content in all aspects is more satisfactory.

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