Four characteristics of modern commercial space exhibition design

Exhibition design is a specialty with strong comprehensiveness and industry characteristics in modern society. Designers should have rich cultural literacy and strong creativity, planning, organization and cooperation ability. They should master the methods and skills of system design, grasp the characteristics of the times and show the discipline development law, have strong creativity and comprehensive expression ability in the space, modeling, sound, light, electricity and other aspects involved in professional design, and have knowledge of modern science and technology, psychology, ergonomics and other related disciplines. Emphasize environmental protection awareness and have strong design and implementation ability.

The environment created by the commercial display design is the main factor in the composition of the urban landscape. A wide range of shopping malls, supermarkets, specialty stores, restaurants, business leisure bars, discotheques, beauty salons, etc. are the front positions to realize commodity exchange, meet human consumption needs and experience commodity economy. With its colorful and row upon row characteristics, it forms a pleasant space suitable for human sensory functions with form, color, sound and light. Today, the display design of modern commercial space can be summarized as the following characteristics:

1、 Authenticity

In order to attract and attract customers to the greatest extent, commercial display design must give full play to the creative ability and rich imagination of the designer and create an innovative aesthetic image. At the same time, the commercial display design must pay attention to the authenticity of aesthetic creation, that is, the information conveyed must be accurate and can not exaggerate or bluff, which is also a key issue in modern commercial display design. Otherwise, it will not only lose credibility, violate professional ethics, but also cause consumers’ psychological mistrust and hatred. Five of the eight advertising tenets of the American business community are related to the issue of authenticity, that is, to be realistic, not to be seduced, to be sure of the price, not to exaggerate, and to be honest in recommending. At the same time, emphasizing the authenticity of commercial display design does not mean denying the richness of means of expression. On the contrary, in order to stimulate people’s emotions and arouse their desire to buy, we must pay attention to the uniqueness, richness and novelty of the means of expression.

2、 Sense of the times and national style

Commodities are the product of the development of certain social productive forces and the level of science and technology. In essence, it embodies the evolution of history and the progress of human society. Therefore, as an information medium between commodities and consumers, display design must also have distinctive characteristics of the times. Specifically, modern commercial display design is to use the advanced science and technology of human society and modern commercial management means, make use of the material convenience brought about by the mass production of industrialized society, create changeable visual communication effects through the display of various communication media, to complete the media planning belonging to the commercial category, and then change the shopping psychology of customers with brand-new commodity concepts, Under the influence of display form, consumers can make an organic choice of commodities. Practice has proved that more successful designs often have a high-intensity sense of stimulation or a sense of unconventional form, which adapts to the high emotions determined by high technology and modern people’s lifestyle, thus causing people’s aesthetic feeling. The design without sense of the times lacks visual impact, so it is not easy to attract people and is not noticed by people.

3、 Environmental concept

Commercial display mainly appeals to people’s visual and auditory feelings. It is closely related to people’s activity place – environment. At the same time, it also constitutes an important aspect of urban human landscape, so we must fully emphasize its environmental concept. Commercial exhibition design exists in the human environment system. Therefore, comprehensive design must be carried out from the overall space in the specific design. Comprehensive consideration should be made according to the characteristics of the environment, such as color, architecture, road width, climate and season, which is particularly important in the design of store display, neon lights, poster advertising and electronic display advertising. Based on the overall planning of the whole city and the requirements of environmental beauty, unified requirements and planning should be put forward for its design. Only through systematic planning and design can a variety of prosperous street scenes be formed. On the contrary, there will be a sense of disorder.

4、 Intuitive aesthetic effect

People watch the commercial exhibits in a very short time. Therefore, “the smallest time and the largest amount of information” has become a major issue to be solved in modern commercial display design. Psychological research shows that the aesthetic effect of “intuition” emphasizes instant observation, which is an intuitive grasp of the essence of things under the premise of previous experience and reason. This kind of instant observation is the emotional reflection caused by the stimulation given by the aesthetic object to the subject, which enriches the image of the object in the process of imagination, and leaves a distinct feeling and strong impression on the object in his mind.

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Nine precepts for exhibitors

Nine precepts for exhibitors

Nine precepts for exhibitors

First caution: the purpose of the exhibition is unknown.

The purpose of the exhibition should be to promote your products and help them go to the market. If the exhibition purpose is not clear, it will directly affect the booth design layout and product furnishings.

Second caution: do not read the exhibitor manual.

If you do not read the manual, you will become a “headless fly” in the exhibition, and you will not be able to understand the exhibition schedule, registration procedures, exhibitor information, exhibition instructions, transportation services, housing information, advertising and promotion information, etc.

Three cautions: it’s too late to make a worksheet.

Too late to make a worksheet will result in time constraints, so it is easy to be in a hurry and make mistakes.Nine precepts for exhibitors

Four precepts: ignore the training of employees.

They didn’t pay attention to the training of exhibitors, and some employees didn’t understand the purpose, content and objectives of the exhibition, which affected the image of the enterprise.

Five precepts: I don’t know how to communicate with others.

Do not know how to properly communicate with customers, do not understand the real needs of customers, thus affecting the overall work.

Six precepts: random printing.

Do not understand the actual needs of unfamiliar audiences, and send out the printed matter that should have been retained in advance.

Seven precepts: I don’t know how to demonstrate the product.

The exhibition design staff do not know how to demonstrate the exhibits, which will affect the product exhibition effect. Before the exhibition, employees should be familiar with the exhibits, so as to make a good product demonstration.

Eight precepts: ignore the follow-up work after the exhibition.

Many enterprises will be successful after the exhibition. In fact, the follow-up work after the exhibition is very important. Thoughtful service to customers will often make them your lifelong customers.

Nine precepts: ignore the exhibition summary.

The exhibitions are different. Every time they participate in the exhibition, they have their advantages and disadvantages. There are always areas to be improved. After each exhibition, please make a summary and self-assessment with your employees immediately, so as to continuously improve.Nine precepts for exhibitors

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Exhibition construction is the premise, and actively following up with customers is the last word

Booth design and Exhibition construction is a service industry that provides services for the exhibition work of all walks of life. Its role is to facilitate the smooth progress of the exhibition and maximize the publicity effect of the exhibition. Therefore, there are high requirements for booth construction and booth design. However, when the exhibition reaches a state of supreme goodness and beauty, it also needs skills to follow up the various guests participating in the exhibition in different ways!

1、 Yes, customers who look around and ask casually

During the exhibition, he just went to your place and asked, these customers have no bottom, maybe they are exploring the market. Then these customers have to contact with their business cards. If their business cards have their website, it would be great. First visit their website, find out their details, and what kind of products they are mainly engaged in, and then send them different information according to different situations. Maybe the products you didn’t bring to the exhibition this time are their main products.

2、 For customers who request to send information

Send him as much detailed information as he says he wants. At the same time, we should also see whether there are opportunities for cooperation according to the product distribution information he sees at your booth.

3、 Customers interested in placing orders

This is a bit like online inquiry. You can only judge the potential of this customer from your communication with them. The more detailed you ask about general products, the more carefully you discuss the terms, the more opportunities you have. For these customers, they will contact them in time after they come back, clearly mark all the information and issues involved and send them to them, and immediately implement proofing (generally, these customers have requirements for proofing). For these customers, we often encounter no news after sending samples. The most common reason is that they do not choose your products to place orders after receiving all samples (including others’ samples), or the market has changed. Don’t give up, keep in touch, recommend new products to them in time, and there are still opportunities for cooperation in the future.

4、 Customers who cannot negotiate a certain term or price

Even if you decide to comply with his requirements after coming back, don’t compromise immediately. First send an email or call (or insist on your previous decision) to see the situation before making a decision. If the customer has a certain soft heart, you will succeed. If he insists on his decision, it’s not too late to compromise with him if you can compromise.

5、 Contracted customers

After they came back, they usually gave him detailed information according to his requirements, and then asked him to open an L / C or remit a deposit. However, these customers who have signed a contract with you do not necessarily mean that they will place an order for you. Now this situation is very common. Some customers have signed a contract with you, but later they will place the order with others when they have a good price or better item from other suppliers. Or the market changes after going back, and the order is cancelled due to the change. For them, the contract has no binding effect at all. The contract is just a form equivalent to p/i. Therefore, such customers should also be carefully communicated. In case of late issuance of L / C or non remittance of deposit, please raise your vigilance and communicate with them in time to see if there are any problems and take corresponding measures. Maybe you can recover an order and a customer.

Under the perfect combination of booth design and exhibition publicity, actively follow up with customers and understand their needs, so that customers can place orders is the ultimate purpose of the exhibition. Therefore, every link can not be ignored.

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Exhibitors must pay attention to the impression of details

the impression of details

In an exhibition of a certain scale, tens of thousands of booths are together, and perhaps tens of thousands of visitors flock to it. How to make more visitors pay attention to your company really needs a little effort. In the past, many visitors decided what booth to visit temporarily only after they arrived at the site, so the new booth design can really attract the attention of such visitors. the impression of details .However, now, more and more visiting chambers of Commerce have decided in advance about the booth to visit. The situation is very different. If they do not make preparations in advance, these visitors may pass you by. According to the survey, visitors have four times more opportunities to visit the booth of exhibitors who have sent invitations before the exhibition than other companies. It can be seen that publicity before the exhibition is very effective. But in addition to sending invitations, there are other ways to more effectively improve the popularity of your company. You might as well try it.the impression of details

The most common way is to prepare some gifts that can be divided into two parts. Send one of them to the visiting buyers you want to invite with the invitation letter before the exhibition, so that they can make a complete gift only when they come to your booth. Facts have proved that this method can effectively improve the visit rate of exhibitors to a booth. Another company in the United States produced a large number of paper bags printed with its own name for popcorn before the exhibition, and sent them to the company’s new and old customers in advance along with the invitation letter, indicating that with this invitation letter, you can enter the exhibition for free, and with the paper bag, you can get free popcorn at the company’s booth. In this way, the company became the booth with the smallest number of visitors in the exhibition, which effectively improved the popularity of the company.

At present, many exhibition passes are set up by hanging ropes around the neck of the users. Some exhibitors skillfully make articles on them and make hanging ropes with their own company logo and name, which are distributed to the visitors free of charge on the site. Because these hanging ropes are usually made beautifully, most visitors are happy to change them on their own admission cards after they get these hanging ropes. Visitors wearing these eye-catching lanyards walk around the site, which means that many mobile billboards are promoting the company for free.

More thoughtful exhibitors make pamphlets to introduce the local traffic, tourism, accommodation, customs, etc. and distribute them to the exhibition visitors free of charge. As a large number of visitors come from afar to attend the exhibition, they really want to walk around the exhibition area and around the exhibition. These pamphlets can just help a lot, so they are very popular. This also indirectly means that visitors have a good impression on the subsidiary companies that print and distribute these pamphlets.the impression of details

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How to reduce the brain drain of exhibition graduates?German exhibition companies

Although higher education has been popularized, many people can step into the threshold of universities, and the number of highly efficient graduates has also greatly increased. However, according to the survey, there is still an imbalance between talent supply and demand in the society. Many enterprises report that they can not recruit useful talents. As far as the exhibition industry is concerned, various comprehensive colleges and universities have set up relevant majors, and the number of talents sent to major enterprises is not small every year. However, the brain drain in the exhibition industry is still very serious, and many graduates of the exhibition major choose jobs that have nothing to do with their major. So, how can the brain drain of exhibition graduates be effective? As a professional exhibition design and construction company in Shanghai, pinbang has the following opinions:

German exhibition companies

1、 Strengthen the communication and cooperation between enterprises and schools, establish the joint training mechanism between schools and enterprises, and let the schools introduce the exhibition activity cases practiced by enterprises into daily teaching, so that students can also understand the specific operation process of real exhibitions in class, which is more useful than students’ listening to some teachers’ unrealistic knowledge every day.

2、 In their daily study and life, students should not only pay attention to the study of professional knowledge, but also learn to expand their knowledge. Because the exhibition industry covers many fields, such as economy, management, marketing, advertising design, etc., exhibition students should strengthen their ability to listen, speak, write, etc. in the exhibition field, especially the application of professional design software, Now, for many enterprises, the labor force wants to buy one and get three free. Therefore, if you master the design software skillfully, you will highlight your ability in future daily work and turn yourself into a real compound talent.

3、 Enterprises should set up certain short-term internship and practice positions for students. For example, some consumer exhibitions need more people. Instead of recruiting part-time non exhibition professionals from the society, it is better to go to school to recruit exhibition students to practice. This can enhance students’ ability to practice exhibition activities, increase practical experience, and summarize new knowledge and discoveries gained in the process of practice.

4、 Enterprises should properly invest in newly graduated students so that they can receive good skills training in relatively well-known and authoritative exhibition training institutions. As the saying goes, only when trees are planted can they eat fruit. It is also necessary to establish and improve the social labor security mechanism. Treat the exhibition interns equally. Don’t take advantage of the excessive trust of the exhibition students in the enterprise. When an employee can’t even solve his or her minimum living security, he or she will naturally change jobs. It is understood that some exhibition enterprises have not yet established the minimum social labor security for their employees as stipulated by national laws due to the long exhibition cycle and other reasons. Some enterprises misinterpret the labor law to make excuses for some of their illegal behaviors, which also leads to the disappointment of employees to the enterprise managers, resulting in the loss of exhibition talents.

5、 Relevant government departments should strengthen the management of exhibition enterprises, standardize the training institutions of exhibition related industries, and appoint

Entrust an experienced and authoritative industry organization with high social credibility to carry out relevant qualification certification for convention and Exhibition practitioners, so that the trainees can truly master the skills required by convention and exhibition activities through training and obtain professional qualification certificates consistent with the skills.
In short, according to German exhibition companies, it needs the joint efforts of institutions and enterprises to reduce the brain drain of exhibition professionals.

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How are exhibitions classified?

In a year, there are many large and small exhibitions. Some enterprises even have the opportunity to participate in large-scale international exhibitions. This is an effective way to promote commodities and develop customers. These large and small exhibitions can be divided into different types according to their nature, content, scale, time and venue. The following will be introduced in detail by the professional German exhibition design and construction company.

Nature of the exhibition: divided into trade and consumption. Trade exhibitions are held for industries, i.e. manufacturing, commerce and other industries. The main purpose of the exhibition is to exchange information and negotiate trade. The exhibition is held for the public. Consumer goods are basically displayed in exhibitions of a consumer nature, mainly for direct sales. The nature of the exhibition is determined by the exhibition organizer and can be reflected through the composition of visitors: the exhibition open to the industrial and commercial office is a trade exhibition, and the exhibition open to the public is a consumption exhibition. Exhibitions with the nature of trade and consumption are called comprehensive exhibitions. The less developed the economy, the more comprehensive the exhibition; On the contrary, the more developed countries are. The more clearly the trade and consumption nature of the exhibition can be distinguished.
Exhibition content: divided into comprehensive exhibition and professional exhibition. Comprehensive exhibition refers to the exhibition covering the whole industry or several industries, also known as horizontal exhibition, such as industrial exhibition and light industry exhibition; Professional exhibition refers to the exhibition that shows a certain industry or even a certain product, such as the clock exhibition. One of the outstanding features of professional exhibitions is that seminars and reports are often held at the same time to introduce new products and technologies.

German exhibition industry should formulate classification standards for exhibitions as soon as possible on the basis of referring to international standards and considering national conditions. The National Bureau of statistics made a proposal on the classification of national economic sectors in 1985. This proposal is based on the study of international popular economic theory and national economic classification. Therefore, it can be used as an important basis for exhibition classification.

Exhibition scale: International, national, regional and local exhibitions, as well as exclusive exhibitions of individual companies.
The scale here refers to the scale of the area represented by exhibitors and visitors, not the scale of the exhibition site. Exhibitions of different scales have different characteristics and advantages.

Exhibition time: there are many criteria: regular and irregular. Regular exhibitions are held four times a year, twice a year, once a year, once every two years, etc. irregular exhibitions are determined according to needs; Long term and short term. The long-term can be three months, half a year, or even permanent. The short-term exhibition generally does not exceed one month. In developed countries, professional exhibitions usually last three days. In Britain, annual exhibitions account for 3 / 4 of the total number of exhibitions. The exhibition date is affected by financial budget, ordering and holidays, including peak season and off-season.

Exhibition venues: most exhibitions are held in special exhibition venues. The simplest division of exhibition venues is indoor venues and outdoor venues. Indoor venues are mostly used for exhibitions displaying conventional exhibits, such as textile exhibitions, electronic exhibitions, etc; Outdoor venues are mostly used to display oversized and overweight exhibits, such as air show and mining equipment exhibition. Exhibitions held alternately in several places are called itinerant exhibitions. The more special is the mobile exhibition, which uses aircraft, ships, trains and cars as exhibition venues.

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booth design categories

Exhibition design can be broadly divided into three categories: commercial exhibition design, Museum exhibition design and exhibition design,
Among them, exhibition design can be divided into Expo exhibition design and booth design categories.

I Commercial exhibition design:booth design categories

Commercial display is the medium between commodity operators and consumers, and its main body is what we often call retail. The display design of commercial sales is mainly to achieve the purpose of promotion, that is, to provide information for sales in order to increase customers’ consumption of products. It mainly includes: store space design, shopping environment and atmosphere design, window display design and the use of display and promotion activities to transmit information. In practice, it is often the comprehensive use of a variety of means.

The customer purchase process of commercial display space design is as follows: attract attention – arouse interest – generate purchase desire – establish faith or promote memory – lead to decision. A successful commercial exhibition design uses various media to cooperate with each other to create the same and changing impression. In addition to the visible, superficial and expressive hardware facilities, it also involves some deep-seated problems at the level of communication and persuasion. For example, the design contains the unique thinking and ideas of commodities or enterprises, the spread of corporate culture, etc., so that the design needs are consistent with the consumption dynamics, and strive to break through the old forms.

II Museum exhibition design

The classification of museums is also diverse. Generally speaking, museums can be divided into two categories: one is interpretive museums, which use the way of telling stories to state an event, idea or theme, so as to arouse people’s interest, curiosity and then change their attitudes. In terms of design ideas, first of all, create a situational atmosphere to arouse the curiosity and attention of the audience, and use the arrangement of certain plot clues to make the audience enter a specific atmosphere for information transmission and communication, so as to obtain the display effect.

The other is the non narrative Museum (or non narrative Museum), which is mainly used for the appreciation of works of art, such as the Louvre Museum of art in Paris, France. The relationship between this type of museum exhibits and exhibits is relatively weak. The audience doesn’t need complicated knowledge to appreciate the exhibits. The emotional resonance can be aroused only by the sensual emotion.

III Exhibition design – Expo design and special exhibition design, etc

The venue of the world exhibition is not only to display technologies and commodities, but also with colorful performances and charming spectacular scenery. It is set up as a space full of festival atmosphere that can not be experienced in daily life, and has become an ideal place for general citizens to entertain and consume.

Thematic exhibition design is generally called exhibition. Although its scale and influence scope are far smaller than that of the world exposition, it is held frequently and is an important information communication media today. It can be classified into political exhibition, economic exhibition, cultural exchange exhibition and so on. Among them, economic exhibitions can be divided into two types: trade type and consumption type; From the content of the exhibition, it can be divided into comprehensive exhibition and professional exhibition.booth design categories

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After the exhibition, it can only be said that the work is only half done. What really works is to follow up after the exhibition.

Customer classification. According to the negotiation process and results with customers at the exhibition, customers are divided into formal customers, potential customers and invalid customers. The formal customer here refers to the old customer, and the work can be carried out according to the above two points. A potential customer is a customer who has a clear intention to order your products and only needs further follow-up to determine some details. Invalid customers refer to customers who only leave business cards at the exhibition, have not communicated, and the other party is only collecting some information. Sort out the customer records during the exhibition, match them with the customers, and add some ideas to prepare for the next work.

Contact the customer. Send e-mails to every customer. Be careful not to send them in groups. The content of the last exhibition is reflected in the email. Key customers should be contacted first to distinguish the primary and secondary. Add a group photo of the exhibition in the attachment.

Reply to the customer. After the e-mails are sent, some replies will be received one after another. Carefully read these replies, master the real thoughts of the customer, and reply to the customer’s reply in a timely manner. If a customer needs a quotation for a product, it is necessary to make a quotation for the customer. Don’t underestimate a quotation. You have a lot of knowledge. 1. the name of the quotation.

Many people just name the quotation “quotation”. In fact, this is a shallow and irresponsible practice. The customer will think that this is an ordinary offer, so the price is not credible. My practice is quotation + customer name + date, such as quotation – microsoft-18-7-2006. Don’t underestimate it and add a few words. The customer will think that this is a price list specially made for him and will take the prices in it seriously. Another advantage is that you can quickly find this quotation. 2. the content and format of the quotation are also very important. My own quotation is made in Excel. Sheet1 is the quotation and SHEET2 is the customer data.
The left side of the top of the quotation is the company logo, and the right side is the company name and contact information. The quotation includes the following items: product name, picture, unit price, features, specifications and packaging methods. At the bottom are some clauses.

Follow up again. If the customer is satisfied with your product and price, you should induce him to order your product, for example, ask about the quantity, time, transaction terms, etc., and use these to guide the customer to get to the point. If you send an email and the customer doesn’t respond, send another email a week later that is different from the last one. If the customer still doesn’t reply, you should consider whether the customer is not interested in your product. If frequent e-mails may cause customers’ antipathy, you may wish to add a message to the next third e-mail. If you do not want to receive this e-mail, please reply and explain.

In a word, you should gain something from participating in the exhibition, which is closely related to your work before, during and after the exhibition. Exhibiting their own products and images is a major task for exhibitors. Therefore, attending the exhibition should be “exhibition”.

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Ten elements of booth design

Ten elements of booth

As we all know, exhibition design is a comprehensive design art and a practical space design based on visual art. It is a creative design activity that has an impact on the psychology, thought and behavior of the audience. In the activities of conferences, exhibitions and expositions, the information and content to be disseminated will be presented to the public by using the space environment, construction, engineering, visual communication means and exhibition facilities. Therefore, there are many factors that designers should consider in exhibition design. Xiaobian believes that it is very important for booth designers to meet the following ten requirements in design.Ten elements of booth

1: There should be eye-catching signs: being different can attract more visitors, make it easier for visitors to identify and find, so that visitors entering the booth will also leave an impression and be touched with memories after the meeting. Stand design should be unique, but not divorced from the exhibition objectives and business image.

2: Design from the perspective of target audience: traditional design, especially temples, palaces and banks, emphasizes eternity, authority and grandeur. However, in a competitive exhibition, the success of the exhibition depends largely on the interest and reaction of the audience. Therefore, the exhibition design should consider people, mainly the purpose, emotion, interest, viewpoint, reaction and other factors of the target audience. Designing from the perspective of the target audience is easy to attract the attention and resonance of the target audience and leave a deep impression on the target audience.Ten elements of booth

3: Space should be considered: designers should also consider the number of exhibition staff and the number of visitors. Crowded exhibitions are inefficient, and some target audiences will lose interest. Conversely, empty exhibitions will have the same effect. In this regard, the exhibition area is the main factor.

4: Consider the flow of people arrangement: exhibitors may want to have a large number of visitors who can walk freely in the booth, and may want to attract a large number of visitors, but only allow the screened visitors to enter the booth; You may want to record the data of each audience, or you may want to record only a small number of screened audiences; Or not even consider the job. Booth arrangement is a key factor for crowd control and management. Therefore, designers should know what kind of flow of people exhibitors want at the beginning.Ten elements of booth

5: To be harmonious, don’t be disorderly: the booth of the exhibition is composed of many factors, including layout, lighting, color, charts, exhibits, shelves, exhibition tools, etc. Good design is to combine these factors to help exhibitors achieve the purpose of exhibition.

6: Be concise and not complicated: ordinary people can only accept limited information in an instant. The audience walks in a hurry. If they can’t get clear information in an instant, they won’t be interested. In addition, the complexity of the booth is also easy to reduce the work efficiency of the booth staff. To choose representative furnishings for exhibits, there must be choice and abandonment. Concise and lively is the best way to attract the audience. Photos, charts and text descriptions shall be clear and concise. The design decoration irrelevant to the exhibition objectives and contents should be reduced to a minimum.

7: There should be a prominent focus: the display should have a center and focus. The focus of the booth can attract attention. Focus selection should serve the purpose of exhibition, generally special products, new products, least important products or valued products. Highlight key exhibits through location, layout, lighting and other means.Ten elements of booth

8: Clearly express the theme and convey the information: the theme is the basic information and impression that exhibitors want to convey to visitors, usually the exhibitors themselves or products. A clear theme is the focus on the one hand, and the use of appropriate colors, charts and layouts on the other hand to create a unified impression in a coordinated manner.

9: The booth should be easy to build and dismantle.

10: The design should be careful and not easy to change: the design should be considerate and comprehensive. Once the design scheme is discussed and approved, it should not be changed easily, especially in the later stage. The change may delay the construction, increase the cost and even affect the opening. Budgets are often the source of contradictions. There may be a big gap between budget and design. As designers, they must realistically accept the budget and try their best to do a good job in the design work within the budget. If the budget is not clear, it does not mean there is no limit. This is likely to cause a lot of trouble. If the design and construction expenses are too much, the designer shall bear the responsibility. Therefore, we should insist on making clear the budget standards, controlling expenses, arranging all projects and standards in advance, and doing a good job in design and construction within the budget.Ten elements of booth

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German booth design said that during the exhibition, a variety of booths have made visitors aesthetic fatigue. When exhibition companies find exhibitors and ask for design needs, the most common sentence is: simple atmosphere and internationalization. However, the era of six or seven colors of a booth has gone. Now what we pay attention to is that the more simple and practical it is.focus on simplicity

Focus on simplicity

Every booth designer knows that the booth should be attractive, pleasing to the eye, give people a good feeling and impress people. There are many factors in booth design, which need to be combined with artistic techniques to produce the best visual effect and good psychological effect. It is the basic requirement of exhibition design. With the continuous development of the exhibition industry, the designer’s style should also change. At the beginning of booth design, we should transition the overall framework in our mind, make good use of the design space, and the designed booth should not be too restrictive, Not too plump. At this stage of booth design, subtraction should be done, and those elements that can not be added should not be added. For example, the front door of the booth is usually the name of the enterprise or the name of the new product when large enterprises participate in the exhibition, and there are no other dense words. Some enterprises wish to publish all the information of the company around the booth.

To tell the truth, you put so many words, which will not only affect the beauty, but also how many viewers will see it? A simple and clear booth. When visitors want to know about their enterprise, they will take the initiative to consult the booth, because such a booth gives visitors a very pleasant first impression. As the saying goes, people’s communication still depends on their mood. When customers are happy, it’s easy to say anything. When the first impression feels very tired, who will be in the mood to talk to you? So it’s OK to say it’s appropriate. If you can’t add it, you don’t feel it. Once the elements are dense, they feel very fake. The main color of the booth should also be controlled within three colors, with clear layers, so that you won’t feel messy.

Only subtraction can meet the most comprehensive customer needs: simplicity, atmosphere and internationalization. Designers should not always follow the ideas of customers and add too many elements. They should guide customers from the perspective of the overall beauty of the booth. This is what booth designers should do.focus on simplicity

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