【DE】Messe Düsseldorf back in the black

 

  • High profitability creates new space for action
  • Future investments planned in Düsseldorf Exhibition Centre and new business
  • Strong trade fair year 2023 with 71 events in Düsseldorf and worldwide

 

For the trade fair year 2022 Messe Düsseldorf registered 63 events worldwide – of these 14 trade fairs and eleven guest events at the home base Düsseldorf. This means Messe Düsseldorf has posted a clear plus over the two previous years: thanks to its re-start Messe Düsseldorf GmbH generated profits of well over EUR 50m. It is the only one of the major German trade fair companies that has succeeded in mastering the past couple of years without any financial support from its public shareholders. The company’s financial vitality makes it possible to resume recently suspended, necessary investment in the Düsseldorf Exhibition Centre as well as to push national and international event growth. 71 events are scheduled in Düsseldorf and worldwide for 2023. The high demand for trade fairs emphasises their relevance for export-oriented industries, especially against the backdrop of the current global economic climate.

 

Düsseldorf, 25 January 2023. For 2022 the Messe Düsseldorf Group posted a leap in turnover to approx. EUR 310m (previous year: EUR 108.7m). The revenue of Messe Düsseldorf GmbH increased to about EUR 295m (previous year: EUR 96.1m). At the same time, the company posted the first profit since the beginning of the pandemic. Following Covid-induced losses of EUR -43.5m (2020) and EUR -22.3m (2021), the annual result will reach over EUR 50m in 2022 – more than in the pre-pandemic year 2019 with EUR 50.8m. At 17% the rate of return is as high as it was in 2016.

 

“Messe Düsseldorf is a strong player in its sector, as the current business figures once again prove,” says Lord Mayor Dr Stephan Keller, Chairman of the Supervisory Board of Messe Düsseldorf: “Our trade fairs are in demand worldwide. They offer companies the platforms they need to drive their business forward, especially in this challenging global economic situation. Although some events had to be postponed at the beginning of last year due to the pandemic, Messe Düsseldorf has been able to open its doors to numerous exhibitors and visitors from all over the world since May. Enormously important for the economy in Düsseldorf and North Rhine-Westphalia. I am pleased to see that the many international guests find their way to our beautiful old town after the trade fairs close and thus also support the local economy.”

 

 

XPONENTIAL (Credit: AUVSI)

 

 

Necessary investments are possible again

The positive result for the year makes it possible to resume recently postponed, necessary investments in the future of the Düsseldorf Exhibition Centre again and increasingly focus on digital transformation and new events. Wolfram N. Diener, President and CEO of Messe Düsseldorf, emphasises: “Our economic stability has allowed us to successfully drive our new business from our own resources, even during the pandemic years. We have made the largest event acquisition of our corporate history in the middle of the biggest crisis in 2022.” The world’s largest trade show for uncrewed and robotic technology in the USA, XPONENTIAL, will be held jointly by Messe Düsseldorf North America and the Association for Uncrewed Vehicle Systems International (AUVSI) in Denver from 8 to 11 May 2023. “With XPONENTIAL we cover tomorrow’s themes and secure access to a promising growth market,” says Diener.

 

Messe Düsseldorf’s international expansion currently focuses on Southeast Asia, North Africa as well as North and South America. Beyond this, increased activities in Turkey are planned. In addition, the new projects initiated in 2022 include wire and Tube Eurasia (premiere: 24 – 27/5/2023 in Istanbul), GIFA, METEC, wire and Tube Middle East Africa (premiere: 2 – 4/9/2023 in Kairo), GIFA / METEC Indonesia (premiere: 13 – 16/9/2023 in Jakarta) as well as ProWine Tokyo, which will initially be held as ‘Wine & Gourmet Japan – powered by ProWein’ this year (12 -14/4/2023). Furthermore, 2023 will see REHACARE SHANGHAI being held for the first time (29 – 31/8), whose launch last year had to be postponed because of Zero-Covid politics in China.

 

International growth strengthens Düsseldorf

2022 saw five new events of Messe Düsseldorf celebrate their debuts: MEDICAL FAIR BRASIL (São Paulo, Brazil), COLOMBIAPLAST (Bogotá, Colombia), CorruTec Asia (Bangkok, Thailand), GIFA / METEC Southeast Asia (Bangkok, Thailand) and FoodAfrica Cairo (Cairo, Egypt). Last year, Messe Düsseldorf organized a total of 38 events and official participations, 43 are planned for 2023.

 

Erhard Wienkamp, Managing Director Operative Trade Fair Business, underlines the concrete benefits of this commitment: “Our activities abroad strengthen the international thematic leadership of Düsseldorf’s No. 1 trade fairs and win over both new exhibiting companies and visitors for Düsseldorf. On a particularly positive note: the internationality of Düsseldorf’s leading international trade fairs was as high as never before in 2022.” They registered 76% exhibitors from abroad as well as 45% international visitors.

 

boot 2023 (Credit: Messe Düsseldorf / ctillmann)

 

 

Düsseldorf’s busy trade fair year

“After the difficult start to the year with the pandemic-related cancellation of boot, we managed to run the complete 2022 trade fair programme by postponing dates,” explains Wienkamp. A total of 14 trade fairs (versus 5 in the previous year), 11 guest events (vs. 3) with 21,657 exhibiting firms (vs. 5,906) and 817,498 visitors (vs. 266,329) took place. Add to this, the 187,000 participants (vs. 110,160) attending the 783 congresses, corporate events and meetings (vs. 318) organised by subsidiary Düsseldorf Congress.

 

In 2022 Messe Düsseldorf rejoiced at four new events at its homebase: decarbXpo, revolving around the currently red-hot topics industrial decarbonisation and energy efficiency as well as three guest events. Solar Solutions, the leading trade fair for solar professionals in North Rhine-Westphalia, also picks up on the energy and CO2 themes while ‘therapie Düsseldorf’ hones in on the accelerating demographic change by extending the ranges of REHACARE, the world’s largest trade fair for rehabilitation and care, with a platform for therapy, fitness and training. In addition, the vintage car and nostalgia festival Classic Days staged “on the greens” of trade fair parking lot P1 complements the portfolio of leisure trade fairs comprising boot and CARAVAN SALON. All four events will also be organised this year again in Düsseldorf. Add to this TISSUE WORLD (28 – 30/3/2023) another new guest event.

 

This year a total of 28 trade fairs (of which eleven are guest events) are planned in Düsseldorf. Highlights include the world’s biggest investment goods fair for retail, EuroShop (26/02 – 2/3), the global No.1 of the packaging industry, interpack (4 – 10/5), as well as the trade fair quartet of the “Bright World of Metals” comprising the leading international trade fairs GIFA, METEC, THERMPROCESS and NEWCAST (12 – 16/6).

 

More and more digital offers

With a view to developing trade fairs further in a future-oriented way, the company is increasingly expanding its digital activities. Bernhard J. Stempfle, Managing Director Finance and Infrastructure, underscores the relevance of these investments: “Trade fair content must also be available in digital format these days. This increases the benefit for visitors, the reach for exhibitors and will secure the leading position of Düsseldorf’s No. 1 trade fairs in the future.” The new exhibitor profile introduced in 2022, for example, offers even more attractive presentation possibilities for companies. Like with a search engine comprehensively edited profiles – with news and product videos, for example – are displayed with preference. This allows companies to be found in a more targeted manner and helps users find better content.

 

Hall 9 in 2028 (Credit: sop architekten, Visualisation: Archilooks)

 

 

Fairgrounds of the future

Whereas digital activities saw further expansion of late, especially against the backdrop of the Covid pandemic, the modernisation of the Düsseldorf Exhibition Centre had to be postponed due to cost-cutting measures. “One success factor of Düsseldorf’s global No.  1 trade fairs is our technically state-of-the-art exhibition centre. It has to be developed further and kept attractive so that it also meets to requirements of the modern business world tomorrow,” stresses Stempfle. This is why this year will see the first section of a new attractive food court area being constructed at a cost of EUR 3.8m; from 2024 to 2028 Hall 9 will be gradually modernised at a cost of EUR 140m.

 

Rising overall investment

The total amount for investment and maintenance will rise to EUR 33.8m in 2023 (vs. EUR 23.4m in the previous year). In the following years this sum will continue to rise. For 2024 EUR 52.3m are earmarked while for 2025 the figure is EUR 54.7m. Delighting that this investment is possible again, Bernhard J. Stempfle says: “After the years of crisis it is now important to leverage our revenue to invest in our future.”

 

Wolfram N. Diener sees Messe Düsseldorf in good shape overall: “Our business figures show: we have charted the right path with our strategy programme and our savings measures. Now it is time to stay the course in order to secure the success of Messe Düsseldorf as well as all of all its service providers.”

Related post
【DE】LEIPZIG TRADE FAIR WITH A SIGNIFICANT TURNOVER LEAP IN 2022

The Leipzig Trade Fair has successfully restarted after the pandemic: "The event sector has increased again. We will achieve sales Read more

【DE】Messe Frankfurt back on course for growth

Messe Frankfurt is back on course for growth again after the pandemic restrictions were eased in April of this year. Read more

【DE】History of the International Green Week Berlin

From a local commodity exchange to the world's leading trade fair. Over 100,500 exhibitors and 34 million visitors since 1926. Read more

【DE】Messe Wien Exhibition & Congress Center: Demand for green meetings and sustainable events is increasing

270,000 participants at a total of 59 international and national guest events, from trade fairs to congresses and corporate events Read more

【DE】Messe Stuttgart – Build on previous successes

Calendar of events as in pre-corona times / financial year 2022 better than expected

Messe Stuttgart announces a full calendar of events for 2023 at the beginning of the year and thus builds on its streak of success interrupted due to the pandemic. CMT, the world’s largest public fair for tourism and caravanning, kicks off in January. “In 2020, we were still in the fortunate position to be able to carry out the CMT before we had to say from mid-March: ‘rien ne va plus’. The pandemic put us on hold overnight,” explains Roland Bleinroth, Managing Director of Messe Stuttgart, the long break. This was followed by more than two and a half years in which little was possible. “We have been ‘back in business’ since mid-2022, but we are missing the first half of the year in the balance sheet, as there was still a trade fair ban until the end of March 2022,” Bleinroth continues. The time was used to work on the contents of their own events Many guest organizers would also have done this. Accordingly, visitors can look forward to events that are more oriented than ever to the needs of the respective target group.

 

An example of this is the current CMT from the 14th to the 22nd. January. More and more people are using the holiday to consciously experience nature and at the same time actively relax, with trekking and cycling tours, diving adventures, golfing or hiking. And after the long dry spell with more or less severe travel restrictions, the anticipation of the travel year 2023 is particularly great. With more than 1,600 exhibitors from around 100 countries at the fully booked Stuttgart Holiday Fair, there is the right offer, plenty of inspiration and new ideas for every holiday wish. Just like in the huge caravanning area, which inspires all camping enthusiasts with around 1,200 recreational vehicles. Mongolia was also able to win an exciting partner country.

 

Financial year 2022 better than expected

Since April 2022, trade fairs have been allowed to take place again in Baden-Württemberg and thus at the Stuttgart location. More than 90 trade fairs and events were held last year at the Stuttgart exhibition center. “Actually, very large and significant trade fairs were on our agenda in the first quarter, which unfortunately had to be cancelled again due to corona. From an economic point of view, this was very painful for us,” notes Roland Bleinroth.

But there were also bright spots. The trade fairs, which were able to take place in 2022, mostly went much better than expected. “We were already able to see last autumn at both trade and public fairs how important it is for people to finally be able to meet in person again for professional exchange. We all missed that for far too long.” This became visible in the number of events. For example, the public fairs, such as the Stuttgart MesseHerbst and the COMIC CON Stuttgart, provided a total of almost 140,000 guests on the site on two consecutive weekends. Numbers almost like in pre-corona times. And it also looked very positive in the trade fair sector: for example, the AMB celebrated a strong comeback in a presence with over 64,000 visitors and the südback, trade fair for bakery and confectionery, welcomed over 35,000 visitors despite numerous challenges within the industry.

 

Messe Stuttgart, probably one of only a few trade fair companies in Germany, will be able to close the financial year 2022 again with a positive overall result significantly better than planned. Even if the shareholders, the state of Baden-Württemberg and the state capital Stuttgart had signaled their support early on, the Stuttgart Trade Fair came through the crisis years without redundancies and also without loans or shareholder subsidies. “For us, this is undoubtedly a great success, thanks in particular to our committed employees,” says Roland Bleinroth.

 

Audience highlights at Messe Stuttgart in 2023

In addition to CMT, other audience favorites will also be on the calendar in spring 2023. The RETRO CLASSICS, Fair for Driving Culture, from 23rd to 26th. February is of course part of it.

As the largest industry meeting in the German-speaking area, Invest will inform on the 17th and 18th. March 2023 Private investors and trade visitors on current investment topics and uncovers the latest trends in the financial world. In addition to a comprehensive exhibition, participants can expect a varied program with well-known industry giants and capital market experts in several lecture strands.

 

With the Stuttgart spring fairs, from the 13th to the 16th. April 2023 the large trade fair network will start again on sustainability topics, among others. These include the garden outdoor ambiente, the fair trade, the creative, the Arte Fusion, the BBQ Days, the Slow Food Fair – Market of Good Taste, the i-Mobility, the Future House, the Dance World and the Yoga World.

In autumn, the Stuttgart Trade Fair Autumn follows from the 23rd to the 26th. November with events such as the games fair, the creative, the family & home, the veggie & free of, the ANIMAL, the BRAWO and the minerals, fossils & jewelry. Almost two weeks later, COMIC CON Stuttgart follows (9th to 10th December) and becomes a mecca for all pop culture enthusiasts.

 

The entire site is occupied several times

Numerous trade fairs, above all the didacta (7th to 11th March) as the most important industry meeting place in terms of education, as well as large congresses in the ICS International Congress Center Stuttgart round off the event offer in 2023. Some trade fairs fill the entire site, such as the LogiMAT (25th to 27th April), international trade fair for intralogistics solutions and process management, Schweisstec (7th to 10th November), international trade fair for joining technology or Blechexpo (7th to 10th November), international trade fair for sheet metal processing.

 

New event areas: Energy industry and quantum technology

New products will also be launched for the first time in 2023: This includes the Volta-X (28th to 30th March), the new, international energy platform for products, services and solutions. At the three-day trade fair with conference, business, science and politics will discuss the requirements and solutions for the energy transition. In autumn, the trade fair and conference for quantum technologies, the Quantum Effects (10th to 11th October), its premiere. With the new format, Messe Stuttgart is creating a forum to bridge the gap between science, start-ups and business and to make innovative quantum technologies visible in Europe.

Information on the event calendar and many other trade fairs, events and congresses in 2023 can be found at www.messe-stuttgart.de

 

 

Renewable_energy_solution_solar_storage_wind_turbine_AdobeStock_308282218.jpeg: Volta-X shows one of the future topics that Messe Stuttgart has new in its program. The trade fair with congress presents solutions for the energy transition.

 Photo credit: Landesmesse Stuttgart GmbH

 

Related post
【DE】LEIPZIG TRADE FAIR WITH A SIGNIFICANT TURNOVER LEAP IN 2022

The Leipzig Trade Fair has successfully restarted after the pandemic: "The event sector has increased again. We will achieve sales Read more

【DE】Messe Frankfurt back on course for growth

Messe Frankfurt is back on course for growth again after the pandemic restrictions were eased in April of this year. Read more

【DE】History of the International Green Week Berlin

From a local commodity exchange to the world's leading trade fair. Over 100,500 exhibitors and 34 million visitors since 1926. Read more

【DE】Messe Wien Exhibition & Congress Center: Demand for green meetings and sustainable events is increasing

270,000 participants at a total of 59 international and national guest events, from trade fairs to congresses and corporate events Read more

【DE】Messe Berlin – Highly concentrated into the new trade fair year 2023

  • Outlook on event calendars in the first half of 2023
    • Strong year for trade fairs and congresses
    • Important milestones for more sustainability

 

Messe Berlin is facing a strong event year 2023 with numerous leading trade fairs and top-class events. After two years of corona-related restrictions, events such as the International Green Week and the ITB Berlin will take place for the first time this year as face-to-face events.

 

Dirk Hoffmann, Managing Director of Messe Berlin: “After the difficult but successful year 2022, we start the new season with a highly concentrated manner. For 2023, we continue to expect challenges that can also influence our core business in the course of the war and the macroeconomic situation. At the same time, the joyful expectation of a strong trade fair year prevails. Many of our events will almost reach the pre-corona level in terms of scope. Especially the leading international trade fairs are finally bringing together an international trade audience from all industries again.”

 

With IGW, FRUIT LOGISTICA and ITB into the new year

At the beginning of the year, the 87th International Green Week again numerous guests at the Berlin exhibition center. The world’s most important exhibition for agriculture, food and horticulture will take place from the 20th to the 29th. January. As part of the IGW, the Global Forum for Food and Agriculture (GFFA for short) meets. The GFFA is the leading international conference on central future issues of the global agriculture and food industry. The highlight is the meeting of over 70 agriculture ministers.

 

From 8th to 10th February follows the FRUIT LOGISTICA. The leading trade fair of the global fruit trade takes place under the motto “All in ONE” and brings together the most important players in the fruit trade industry in Berlin with 2,500 exhibitors from 90 countries. Just a week later, the joint trade fair of the electronics retail chains expert and Euronics opens from the 18th to the 21st. February their doors.

 

ITB Berlin is open from 7th to 9th. March a fixed date for actors in the global travel and tourism industry. Under the motto “Mastering Transformation”, top speakers discuss current challenges in the travel industry at the congress. This year’s partner country of ITB Berlin is Georgia.

 

From 25th to 27th April, Europe’s most important trade fair and congress for digital health care is on the agenda: In addition to a comprehensive market overview, the DMEA offers the trade audience a wide range of opportunities for intensive exchange, networking and customer acquisition.

 

Photo: messe-berlin.de

 

 

Strong year for trade fairs and congresses at the exhibition center

The Berlin exhibition center is in great demand as a location for congresses, guest fairs and corporate events. “Our guest event year 2023 is excellently booked. The absolute highlight will be the Special Olympics World Games, which will take place in June. It will be the largest sporting event in Germany since the 72 Olympic Games. Other flagship projects are 100 years of BMW Motorradwerke in Berlin and the EADV Congress of European Dermatologists with over 14,000 participants,” says Dr. Ralf Kleinhenz, Business Unit Manager Guest Events.

 

The starting signal for the guest events is Europe’s largest B2B fashion fair PREMIUM, where from the 17th to the 19th January international brands present the trends of the coming season.

 

A complete overview of Messe Berlin’s own and guest events can be found online in the event calendar at: www.messe-berlin.de.

 

Sustainability and responsibility in ongoing trade fair operations

Future-oriented management and socially responsible action are inextricably linked to Messe Berlin. As a public company of the state of Berlin, Messe Berlin develops efficient and sustainable processes for the energy supply of the exhibition center and the ongoing operation of events. After the construction of a new 6 megawatt photovoltaic system on the roofs of Messe Berlin was announced in November last year together with the Berliner Stadtwerke, the first construction work is to begin in the first half of 2023.

 

Together with the energy company E.ON, Messe Berlin is implementing a future-oriented energy saving project: By 2025, the refrigeration and heat supply of the exhibition center will be converted to climate-friendly technologies. In the future, significant energy, CO2 and cost savings are to be achieved by combining different heat sources.

 

Messe Berlin takes climate protection very seriously. Optimizing our energy consumption has been a central concern for years, which has once again gained in importance due to the climate goals of the Federal Government, the State of Berlin and the current energy crisis, says Dirk Hoffmann, Managing Director of Messe Berlin. “By switching to a climate-friendly and cost-effective heating and cooling supply, we are taking an important step towards more sustainability in our company.”

 

About Messe Berlin
Berlin has been a trade fair location for 200 years, one of the most important in the world for many decades. As a state-owned trade fair company, Messe Berlin designs, markets and organizes hundreds of live events every year. The aim is to be an outstanding host to visitors at all events, to give the best possible business impulses and to ensure fair conditions for everyone. This self-image is reflected in the company motto: Messe Berlin – Hosting the World.

 

 

Related post
【DE】LEIPZIG TRADE FAIR WITH A SIGNIFICANT TURNOVER LEAP IN 2022

The Leipzig Trade Fair has successfully restarted after the pandemic: "The event sector has increased again. We will achieve sales Read more

【DE】Messe Frankfurt back on course for growth

Messe Frankfurt is back on course for growth again after the pandemic restrictions were eased in April of this year. Read more

【DE】History of the International Green Week Berlin

From a local commodity exchange to the world's leading trade fair. Over 100,500 exhibitors and 34 million visitors since 1926. Read more

【DE】Messe Wien Exhibition & Congress Center: Demand for green meetings and sustainable events is increasing

270,000 participants at a total of 59 international and national guest events, from trade fairs to congresses and corporate events Read more

【DE】Nuremberg Exhibition Center: Inauguration 50 years ago

At the start of the new trade fair year 2023, Messeplatz Nürnberg looks back on a round anniversary, because on the 10th January 1973, the inauguration of the exhibition center took place in the Langwasser district. Trade fairs, congresses and corporate events have been held at the Nuremberg Exhibition Center for 50 years now. The multifunctional halls in the then new district of Langwasser set an innovative counterpoint to Nuremberg, which was previously known primarily because of its old town. “The courageous step of the then city council can now be seen as one of the most important moments for the opening of Nuremberg as an international business location,” explains Lord Mayor Marcus König: “With the construction of the exhibition center, we as a city have laid the foundation for the later success story of our NürnbergMesse at this time.” As a trade fair company, today’s NürnbergMesse GmbH only celebrates on the 5th. April 2024 her 50th Birthday – on that day, the entry as a legal entity in the commercial register took place.

 

 

Inauguration 50 years ago: View of the Nuremberg exhibition center in the Langwasser district in 1973

The new exhibition center in the immediate vicinity of Kongresshalle, Zeppelinfeld and the ensemble of the former Reich Party Congress site of the NSDAP also underlines today’s responsibility of the Franconian trade fair company: “The scope of the location choice at the time and the associated historical dimension is also an obligation for us to deal with the history of the place appropriately Roland Fleck. His CEO colleague Peter Ottmann adds: “In view of the many international encounters at trade fairs and congresses at this point since 1973, hardly any better place could be found that underlines the cosmopolitan, economically strong and thus international side of the city of Nuremberg.”

 

Toy fair set the pace

 

The driving force for the decision to build a new exhibition center in Nuremberg was the development of the International Toy Fair at the end of the 1960s. The later leading trade fair took place for the first time in Nuremberg in 1950. Her choice of location fell on Nuremberg, which had a long-standing toy tradition. The “German Toy Fair” developed into the “International Toy Fair” and recorded new exhibitor and visitor records every year. Despite ever new extension buildings at the original location on Bayreuther Straße at Nürnberger Stadtpark, there was a constant shortage of space. In addition to the toy industry, AFAG (Arbeitsgemeinschaft für Messen und Ausstellungen GmbH) around its founder and director Helmuth Könicke has also organized trade and public fairs on this site since 1952.

 

The venue was the “old trade fair” not far from the Nuremberg city park with the “Wieselerhaus” opened in 1923 as the stock exchange building of the Nuremberg Confederation. To this day, the street designation “Am Messehaus” in Nuremberg’s northeast points to the old trade fair location. The Nuremberg Confederation, founded in 1901 as an association of retailers in the fields of glass, porcelain and luxury goods, already held its goods exhibitions there as “shopping exchanges” in the 1920s.

 

City Council sets important course for Nuremberg as a trade fair location

 

In February 1969, a large majority of the city council voted to seriously consider the construction of a new exhibition center, which was to hold the successful toy fair in Nuremberg and offered potential for the settlement of new trade fairs. After weighing up different locations, the choice fell on the area of today’s exhibition center. The good transport connections to the motorway as well as in the direction of the city center were advantageous here, the subway in the direction of the newly emerging district of Langwasser had already been under construction since 1967 and was opened on the 1st. March 1972 as a subway station Langwasser-Süd, and there were also sufficient space available for parking spaces. On the 4th February 1970, the Nuremberg City Council unanimously decided to start concrete plans for a new exhibition center for this location. By city council decision of the 17th February 1971 Messehallen GmbH took over the sponsorship of the new exhibition center as an urban subsidiary together with the then Spielwarenmesse eGmbH. The Spielwarenmesse was to leave Messehallen GmbH the following year. On the 16th In June 1971, the city council finally decided on the first construction phase. The groundbreaking ceremony will take place on the 20th. September 1971.

 

Successful baptism of fire

 

After just under 16 months of construction and an investment volume of around DM 100 million, the new exhibition center was finally closed on the 10th. January 1973 by Nuremberg’s then Lord Mayor Dr. Andreas Urschlechter as part of a New Year’s reception. Now around 60,000 square meters of exhibition space were available in ten halls as well as extensive service and open spaces.

 

His baptism of fire consisted of the new exhibition center with the 24th. International Toy Fair from 3rd to 9th February 1973. While it started 23 years earlier with 351 exhibitors on around 3,200 square meters of space in Nuremberg, more than 1,560 exhibitors from 34 countries now offered around 70,000 square meters of their products. The second construction phase with an extension by 20,000 square meters of hall space and a multi-purpose hall was already being planned at this time.

 

View: 50. Birthday of NürnbergMesse 2024

 

However, the organizational starting signal for the Nuremberg trade fair system, as it is still set up today, was not given until 1974. At that time, the city of Nuremberg founded the “Nuremberg Trade Fair and Exhibition Company” as the legal successor of Messehallen GmbH, in which the Spielwarenmesse was involved until 1972. The constituent meeting of the Supervisory Board took place on the 20th. March 1974. With the entry in the commercial register on the 5th April 1974, the reorganization process was completed and NürnbergMesse GmbH was born. Today, NürnbergMesse is one of the 15 largest trade fair companies in the world. The Nuremberg Exhibition Center today comprises 16 exhibition halls with a total of around 180,000 square meters of exhibition space and 50,000 square meters of open space. This also includes the NürnbergConvention Center (NCC), which offers space for congresses and corporate events with up to 12,800 visitors. The nationally known “Frankenhalle” can accommodate up to 5,000 visitors at festive events and television shows.

 

Related post
【DE】LEIPZIG TRADE FAIR WITH A SIGNIFICANT TURNOVER LEAP IN 2022

The Leipzig Trade Fair has successfully restarted after the pandemic: "The event sector has increased again. We will achieve sales Read more

【DE】Messe Frankfurt back on course for growth

Messe Frankfurt is back on course for growth again after the pandemic restrictions were eased in April of this year. Read more

【DE】History of the International Green Week Berlin

From a local commodity exchange to the world's leading trade fair. Over 100,500 exhibitors and 34 million visitors since 1926. Read more

【DE】Messe Wien Exhibition & Congress Center: Demand for green meetings and sustainable events is increasing

270,000 participants at a total of 59 international and national guest events, from trade fairs to congresses and corporate events Read more

【DE】The world’s largest congress on allergology and clinical immunology will come to Hamburg in 2023

Another good news for Hamburg as a congress and trade fair city: From the 9th to the 11th June 2023, the annual congress of the European Academy of Allergy and Clinical Immunology (EAACI) will take place in the new CCH – Congress Center Hamburg in a hybrid format. The medical congress with accompanying exhibition will be held for the first time in Hamburg. In total, about 8,000 participants from all over the world are expected in presence and online.

 

Together, the Hamburg Convention Bureau and the team of the CCH – Congress Center Hamburg had succeeded in winning over those responsible for the EAACI for hosting their congress in Hamburg in 2023.

 

The world’s largest congress on allergology and clinical immunology takes place annually and offers experts a wide selection of conferences with partly interactive formats and a wide range of training opportunities. At the beginning of July 2022, the EAACI Congress in Prague had successfully taken place as a hybrid event.

 

The motto of the congress, “Pathways from precision medicine to personalized care”, is dedicated to providing medical solutions aimed at improving the individual living conditions of patients. The congress delegates at the CCH will share their knowledge and experience with the world’s leading specialists and report on their latest innovations in the fields of precision medicine, food allergies, allergen immunotherapy, biopharmaceuticals, immunomodulators, prevention of allergic diseases, novel allergy and asthma therapies, planetary health and other areas.

 

“In terms of the number of participants and short presentations submitted, the EAACI Annual Congress is the largest and most important conference in our field. This year we can hold the congress at a fantastic and easily accessible venue – the Congress Center Hamburg – that meets all our requirements. Please also register, because it is your participation that makes our annual congress international, lively, scientifically versatile and successful year after year,” said EAACI President Stefano Del Giacco.

 

“We are looking forward to the EAACI Annual Congress 2023 at CCH, a modern and unique event center and an ideal setting for the great science that will be discussed there this year! In Hamburg – a city with an important history as a commercial center, which we have identified as the most suitable location for exchange in our field, allergology and clinical immunology – 120 scientific meetings and practical workshops will take place over three days and many opportunities for networking,” explained Mohamed Shamji, EAACI Vice President Congresses.

 

Science Senator Katharina Fegebank: “Medical congresses have become an integral part of Hamburg. They are the occasion for the important exchange with scientists and doctors from all over the world and thus boost scientific progress and transfer – here on site and internationally. It is precisely through this type of international cooperation that science and research become the problem solvers of today. I am very pleased that with the annual congress of the European Academy of Allergy and Clinical Immunology, we can welcome such an important medical congress and the many researchers this year.”

 

The new CCH – Congress Center Hamburg is state-of-the-art, flexible, sustainable, barrier-free and offers important medical congresses such as the international congress of the European Academy of Allergy and Clinical Immunology an excellent framework for exchange and know-how transfer, says Heike Mahmoud, Chief Operating Officer of CCH. “A warm welcome to the participants of the EAACI – the CCH will thus be a platform for forward-looking, innovative topics in June 2023.”

 

Michael Otremba, Managing Director of Hamburg Tourismus GmbH: “Moin and welcome to Hamburg EAACI! We have made a targeted effort to this congress because, in addition to the economic effects, we also hope for a transfer of knowledge in the field of allergology for the corresponding experts from the region and Germany. The award shows that Hamburg can position itself very clearly and positively in competition with other important metropolises in the conference and congress industry.”

 

European Academy of Allergy and Clinical Immunology (EAACI)

 

The European Academy of Allergy and Clinical Immunology (EAACI) is a professional association for doctors, researchers and other professions in the health sector. It was founded in 1956. The aim of the EAACI is to improve the health of people with allergic complaints. With more than 14,000 members in 125 countries and over 75 national allergy societies, the EAACI is the most important source of expertise in all areas of allergology in Europe and worldwide. www.eaaci.org

 

CCH – Congress Center Hamburg

 

The modernized and converted CCH – Congress Center Hamburg is one of the most modern and largest congress centers in Europe with a total area of 36,000 square meters. It impresses with a light-flooded modern architecture, well thought-out room concepts and top-class AV technology. It also sets standards in terms of location, flexibility and individuality. And that in the heart of Hamburg, sustainable and barrier-free. www.cch.de

 

The Hamburg Convention Bureau of Hamburg Tourismus GmbH

 

As a division of Hamburg Tourismus GmbH, the Hamburg Convention Bureau (HCB) combines location expertise with a wide range of expertise in B2B events, such as conferences, congresses and meetings. In addition to the active acquisition of congress events, his tasks include the worldwide marketing and profiling of Hamburg as a premium destination for congresses and conferences.

Related post
【DE】LEIPZIG TRADE FAIR WITH A SIGNIFICANT TURNOVER LEAP IN 2022

The Leipzig Trade Fair has successfully restarted after the pandemic: "The event sector has increased again. We will achieve sales Read more

【DE】Messe Frankfurt back on course for growth

Messe Frankfurt is back on course for growth again after the pandemic restrictions were eased in April of this year. Read more

【DE】History of the International Green Week Berlin

From a local commodity exchange to the world's leading trade fair. Over 100,500 exhibitors and 34 million visitors since 1926. Read more

【DE】Messe Wien Exhibition & Congress Center: Demand for green meetings and sustainable events is increasing

270,000 participants at a total of 59 international and national guest events, from trade fairs to congresses and corporate events Read more

【DE】Messe Frankfurt completes development of exhibition grounds

The Sparda-Bank Tower and the new Messeplatz entrance will be built on the exhibition grounds on Europa-Allee by 2025. This will create a new entrance in the south for the exhibition grounds, located directly at the future underground station in the Europaviertel. In addition to the construction of the new Hall 5, which will start operations in February, the realisation of the Messeplatz entrance, including a connection to the Via Mobile, is the last milestone in the modernisation of the exhibition grounds. The development began with the structural or master plan of 1980.

 

With the design of the new Messeplatz entrance, Messe Frankfurt has completed its inner-city exhibition grounds, the only one of its kind in the world. The exhibition grounds are now easily accessible for all visitors from all directions in the shortest possible time. With the new underground line in the Europaviertel, Messe Frankfurt will in future have a perfect connection to the public transport system by means of two underground lines, four S-Bahn lines as well as trams and buses.

 

Via Mobile will connect the new entrance with Hall 12, which opened in 2018, and thus also with all other halls at the fair. The Via Mobile is a covered and glazed transport system with moving walkways and escalators that connects the halls. The almost 5,000 square metre new entrance building includes a spacious reception hall with access control systems, event and conference rooms as well as an attractive café/bistro, which will be open all year round.

 

Design by MAA Moser wins

 

On 5 December 2022, three planning offices – MAA Moser Assozierte Architekten (Frankfurt), BillyBeyeScheid Architekten Partnerschaft mbH (Frankfurt) and kadawittfeldarchitektur (Aachen) – presented their proposals for the final section of the Via Mobile as part of a peer review process. After in-depth discussion, an expert panel consisting of Uwe Behm, Member of the Board of Management of Messe Frankfurt, and other colleagues from Messe Frankfurt’s Construction, Technology and Logistics departments decided in favour of the design by MAA Moser: Assozierte Architekten (Frankfurt).

 

“The design by MAA Moser is characterised by efficiency in construction and aesthetics,” said Uwe Behm, who was highly satisfied with the panel’s decision. “The new part of Via Mobile integrates itself as a matter of course between the Messeplatz entrance and Hall 12, takes up references from both buildings and yet retains its independence.”

 

 

Illustration of the new section of the Via Mobile, Source: MAA Moser Assozierte Architekten.     photo: Messe Frankfurt

 

 

 

The aim of this section of the Via Mobile will be to create the shortest connection between the Messeplatz entrance and Hall 12. By examining various scenarios, it was possible to shorten the path of the bridge by approx. 10m. In total, this section will be 120 metres long, 8.30 metres wide and 6.90 metres high (in external dimensions).

 

In order to keep the logistical restrictions in the outdoor area behind the Cargo Center as low as possible, the Via Mobile will be realised as a bridge structure with only two concrete support structures. The multi-functional support structures are located on adjacent areas, also contain the escape stairs and form oases for visitors with seating and greenery. Panoramic panes in the façade provide perspectives of the Frankfurt skyline. Visual connections to the Torhaus, the Messeturm and the “show side” Emser Brücke guide visitors to their destination and prevent a tunnel effect.

 

 

Interior view of the new section of Via Mobile, Source: MAA Moser Assozierte Architekten.  photo: Messe Frankfurt

 

The goal is to complete the new section of the Via Mobile, which will then be around 1.7 kilometres long, for the opening of the new Messeplatz entrance. Work is expected to begin in 2024.

 

 

Visit us at:

 

www.twitter.com/messefrankfurt

www.instagram.com/messefrankfurt

www.youtube.com/user/messefrankfurt

 

Background information: Sustainable Messe Frankfurt

 

The Messe Frankfurt Group is one of the world’s leading trade fair, congress and event organisers with their own exhibition grounds. With a workforce of some 2,200* people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2022 were around €450 million*. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.

Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.

 

For more information, please visit our website at: www.messefrankfurt.com/sustainability

 

 

Related post
【DE】LEIPZIG TRADE FAIR WITH A SIGNIFICANT TURNOVER LEAP IN 2022

The Leipzig Trade Fair has successfully restarted after the pandemic: "The event sector has increased again. We will achieve sales Read more

【DE】Messe Frankfurt back on course for growth

Messe Frankfurt is back on course for growth again after the pandemic restrictions were eased in April of this year. Read more

【DE】History of the International Green Week Berlin

From a local commodity exchange to the world's leading trade fair. Over 100,500 exhibitors and 34 million visitors since 1926. Read more

【DE】Messe Wien Exhibition & Congress Center: Demand for green meetings and sustainable events is increasing

270,000 participants at a total of 59 international and national guest events, from trade fairs to congresses and corporate events Read more

【DE】Messe Wien Exhibition & Congress Center: Demand for green meetings and sustainable events is increasing

270,000 participants at a total of 59 international and national guest events, from trade fairs to congresses and corporate events to entrance examinations of the University of Vienna: A successful event year 2022 came to an end for the Messe Wien Exhibition & Congress Center. In particular, the international events have once again underlined the great importance of Vienna as a conference metropolis. And the venue also plays a major role as an economic success factor: With the events, overnight stays and induced tax revenues, Messe Wien contributes to the added value in the city.

 

 

 

photo:rxglobal.de

 

 

“We are very confident about the year 2023,” says Martina Candillo, Director Congresses & Events at Messe Wien. Currently, around 40 guest events are already fixed. Including several major international congresses. Special highlights: the IAAPA Expo, the world’s largest industry trade fair for the amusement park sector with 12,000 participants, or the European Ophthalmologists Congress ESCRS with 15,000 participants, which is taking place for the third time at Messe Wien.

 

Sustainable events are becoming increasingly important

 

Sustainable action is also becoming more and more a criterion at trade fairs and congresses. The demand for green meetings, as sustainable and environmentally friendly events as possible, is steadily increasing across all industries. Against the background of climate change, more and more organizers and companies want to take responsibility and act as sustainably as possible, says Martina Candillo. As a licensee of the Austrian Ecolabel for “Green Meetings” and “Green Events”, Messe Wien provides optimal conditions for this. RX – the parent company of the Messe Wien Exhibition & Congress Center – is also co-founder of the global initiative “Net Zero Carbon Events”, whose goal is to halve greenhouse gas emissions at events by 2030 and to be CO2-neutral by 2050 at the latest.

 

With modern event technology into the future

 

High standards are set not only in terms of environmental compatibility, but also in terms of the technical possibilities at Messe Wien. The technology service provider STEINER LIVE is installing a new efficient and sustainable event technology that should not only reduce the carbon footprint, but also guarantee maximum flexibility in the future. “The next technological challenges for the event industry are just around the corner. Mixed reality, virtual or augmented reality and finally the Metaverse are becoming more and more interesting for the event experience of the future,” says Martina Candillo.

Related post
【DE】LEIPZIG TRADE FAIR WITH A SIGNIFICANT TURNOVER LEAP IN 2022

The Leipzig Trade Fair has successfully restarted after the pandemic: "The event sector has increased again. We will achieve sales Read more

【DE】Messe Frankfurt back on course for growth

Messe Frankfurt is back on course for growth again after the pandemic restrictions were eased in April of this year. Read more

【DE】History of the International Green Week Berlin

From a local commodity exchange to the world's leading trade fair. Over 100,500 exhibitors and 34 million visitors since 1926. Read more

【DE】Messe Frankfurt completes development of exhibition grounds

The Sparda-Bank Tower and the new Messeplatz entrance will be built on the exhibition grounds on Europa-Allee by 2025. This Read more

【DE】History of the International Green Week Berlin

From a local commodity exchange to the world’s leading trade fair. Over 100,500 exhibitors and 34 million visitors since 1926.

The International Green Week Berlin is the most traditional and most visited Berlin trade fair and is one of the best-known events in Germany. No other international exhibition with direct involvement of hundreds of thousands of consumers every year took place more frequently in Germany than Green Week. The world’s largest consumer show for agriculture, food and horticulture has developed from a simple local commodity exchange. Since 1926, more than 100,500 exhibitors from 130 countries have presented themselves to 34.0 million trade and private visitors with a comprehensive range of products from all continents.

 

First Green Week ended “wild trade”

It all started with loden coats. When the German Agricultural Society (DLG) at the end of the 19th century held their winter conferences in Berlin, green clothes strikingly determined the image of the city for a week. In parallel, crafts and industry offered job-specific articles and consumer goods in the conference district on the open street. When this wild “trade and change” took on ever stronger forms, the farmer Hans-Jürgen von Hake, at the time an employee of the Berlin Tourist Office, had the idea of linking the conference to an agricultural exhibition on Kaiserdamm for the first time in 1926. The “Green Week” – the term probably came from journalists – was born. This step was unanimous at the time. Before that, riding and driving tournaments, small animal exhibitions, a seed market and hunting shows were scattered all over Berlin. These were now presented compactly for the first time on 7,000 square meters in a radio and a car hall and already counted more than 50,000 visitors in the opening year. At that time, the German imperial capital itself still used one fifth of its territory for agriculture and horticulture. In their urban area lived 45,000 horses, 25,000 pigs, 21,000 dairy cows and more than half a million pieces of poultry. 200,000 Berliners owned an allotment garden. The biggest exhibit of the first show was an iron-tired universal tractor with 100 hp. The four-meter-high monster with oversized wheels was considered a sign of the beginning of mechanization in agriculture.

 

Achievements from science and technology

Green Week developed rapidly in the following years. Achievements from science and technology celebrated their premieres at the Green Week from now on. For example, in 1928, a footprint machine should prove that a dog only traces the human footprint and not the smell. At the 5th “Green Week” 1930 caused a huge egg freshness harvesting machine, in which 5,000 eggs rotated in circles and were to be kept fresh “naturally” for over a year. News such as a jug milking plant, a crawler tractor or more powerful cereals from well-known breeders were increasingly popular in the 1920s and thirties. In 1935, the trademark designed by Wilhelm Hölter – the stylized yellow ears of corn on a green background – became the symbol of the Green Week. After the failure in 1938 as a result of the foot-and-mouth disease rampant in Germany, the “Green Week” temporarily opened its doors for the last time a year later and pointed out a topic that is still current today: A special and widely visible attraction was the “nutrition clock”, which was programmed for calorie savings and automatically gave tips for healthy meals.

 

Green Week in the years of Nazi propaganda

After the “capture of power” of the National Socialists on the 30th. January 1933 (at the same time the Green Week 1933 ran, this time under the name “Green Sports and Animal Breeding Week” from 28.1.-5.2.) it took only a few weeks for the Nazi regime to bring all trade fair and exhibition activities in the German Reich under its complete control. With the appointment of Josef Goebbels as “Reich Minister for Popular Enlightenment and Propaganda” on the 13th. March 1933 began a new era for the Berlin trade fair company. On the 18th In April 1933, the “Institute for Cultural and Economic Propaganda” was founded, which controlled every exhibition activity in the Nazi sense. She was followed by the transfer of responsibility for trade fairs and exhibitions from the Reich Ministry of Economics to the Ministry of Propaganda on the 30th. June 1933 and the founding of the “Advertising Council of the German Economy” on the 12th. September 1933. All these steps completely robbed the trade fair company of any responsibility for the contents of the trade fairs and exhibitions at Kaiserdamm and Funkturm. By law, the fair had been placed under state control.

How this would affect was already during the 39th. Travelling exhibition of the German Agricultural Society, which can be seen under Nazi aegis on the entire exhibition center and the open spaces to the south from the 20th to the 28th. May 1933 was organized. Even this last DLG exhibition (society subsequently merged into the “Reich diet”) was completely marked by Nazi agricultural policy, which pursued racial ideological and ultimately expansionist goals under the slogan “Blood and Soil”. In the “first Green Week in the new state”, the Green Week 1934, the goal of the self-sufficient self-sufficiency of the Reich and the end of food and feed imports was announced, a measure that previously redirected foreign exchange and resources related to imports into armament.

“Blood and soil” ideologues such as the Nazi Minister of Agriculture Walter Darré henceforth determined the contents of the Green Weeks. In total, the National Socialists completely left their mark on five “Green Weeks” (1934, 1935, 1936, 1937 and 1939). In 1938, the “Green Week” was cancelled due to the rampant foot-and-mouth disease. During the last Green Week 1939, it was proudly announced that the degree of self-sufficiency in food is now higher than in 1914, a clear indication of the next war, which then led to the end of the exhibition system at the exhibition center.

 

New beginning with sausages and cardboard ham

After years of war, hunger and destruction, the Central Association of Allotment Gardeners, settlers and landowners revived the “Green Week” to life in late summer 1948 with incredible civil courage. 59 exhibitors presented their exhibits to the Berlin audience – and under adverse circumstances. The three western sectors of Berlin received electricity only from 11 p.m. to 1 a.m. and from 9 a.m. to 11 a.m. and suffered from the Soviet blockade of all land and waterways. For example, on the opening day of the “Green Week”, 250 British and 357 American aircraft brought supplies of all kinds to the western part of the city within 24 hours. On the exhibition grounds, fruit and vegetables such as a 3.3 kilogram box cucumber or a pumpkin that weighed 40 kilograms were much marveled attractions that were unattainable treasures for many Berliners in times of hunger and lack. The Kreuzberg breeding sow “Dora” with its piglets made visitors dream of ham and bacon pages, but what actually hung on ham and sausages on some stands was unfortunately only made of cardboard.

 

Adenauer marveled at Dutch vegetable pyramid

The new beginning was made. From 1949, the “country-owned Berlin exhibitions” were responsible for the fair. In 1950, the Green Week was cancelled due to major construction work. The internationality of Green Week began when in 1951 an obviously far-looking exhibitor from Holland offered appetizing vegetable pyramids to the amazed audience. They also triggered admiration among Chancellor Konrad Adenauer. Subsequently, the participation of foreign exhibitors increased continuously in the coming years. Green Week has always been a trendsetter: The biogas plant “Darmstadt” was already presented to the experts in 1953. The manufacturer advertised with a daily biogas production of ten cubic meters, “which is sufficient to supply the combustion points in the house for cooking, hot water treatment and potato steaming.”

Until 1961, Green Week was particularly attractive for farmers in the former GDR. Between 30 and 50 percent of visitors repeatedly found their way to the Berlin Radio Tower – despite considerable obstacles at the sector borders. In 1954, more than half a million visitors crowded through the now nine halls with a total area of 30,000 square meters for the first time.

 

Internationality in times of the Berlin Wall

The first exhibition after the construction of the Wall (13. August 1961) was an incentive for the organizers to prove the viability of the event even more so after the lockdown to the surrounding area. It was first called “International Green Week Berlin ’62” and was under the patronage of Federal President Heinrich Lübke. Of the 669 exhibitors, almost half came from abroad. A total of around 50 countries, most of them from Western Europe, as well as the USA, Canada, Israel, Morocco and Lebanon had already secured a permanent place at that time. Over 438,000 visitors drank 100,000 pieces of wine, ate 300,000 “Grosschenäpfel” and strengthened themselves on 65,000 portions of yogurt from the Germany stand and made the “Green Week” of 1962 a complete success. At the France stand, even the supply became scarce: In the end, more than 54,000 oysters had been cracked and slurped.

 

Growth through professional focuses

The “International Green Week Berlin” became increasingly important professionally in the following years. It was increasingly based on the three pillars of the food industry, agriculture and horticulture. Special shows on current topics, country community stands as well as performance shows of individual regions were very popular. The professional accompanying program with up to 150 specialist events experienced growing interest. The international agricultural film competition was part of the program during this time.

In 1971, the concept was expanded through teaching and special shows such as computer science and fishing, forest and landscape. While the sufficient supply of food to the population was still in the foreground in the two decades after the World War, the aesthetic side of food and drink received more and more attention. “It tastes best from home,” the German Wine and Sparkling Wine Route, “Appetite ahoy” of the fishing industry and more and more flowers testified to it.

At the same time, the German agricultural and food industry intensified its efforts to promote the sale of agricultural products. In close contact with consumers, the International Green Week Berlin offered information about the production and refinement of agricultural products through specialist information and contributions. This is evidenced by changing special show topics such as “From grain to bread”, “From the benefit of the forest”, “Barley, hops and malt”, “Cheese from Germany” to “Extensive animal husbandry”.

With the commissioning of the International Congress Center Berlin (ICC Berlin), which is directly connected to the Berlin exhibition center by a bridge structure, the number of conferences accompanying the fair increased at over 250 events at each Green Week. The International Green Week Berlin received further enrichment in 1981 with the first International Forum for Agricultural Policy, 1982 with the first “Fresh Forums” for sensitive agricultural products, in 1984 with the first MultiServa for communal catering and in 1986 with the first “Bundesschau Fleischrinder”, later followed by “Schhafen” and “Cold blood horses”.

 

New flowering period after the turnaround

In 1990, a new heyday began for the International Green Week Berlin. After the unification of Germany, it was again open to all visitors from the natural surroundings as well as from the neighboring states of Central and Eastern Europe. While some things were initially improvised due to time constraints, from 1991, the five new ones together with the old federal states demonstrated the performance of the food industry in the first all-German community show of the Central Marketing Society of the German Agricultural Industry (CMA) and the federal states.

Since then, the product markets for beer, milk, meat/sausage, tea/herbs/spices and seafood have been added to the program with great success.

The Green Week participants had an extensive supporting program with around 300 lectures, seminars and symposia, including the International Forum for Agricultural Policy of the German Farmers’ Association and the East-West Agricultural Forum of the Federal Ministry of Agriculture.

With the first FRUIT LOGISTICA 1993 (since 2004, the world’s leading trade fair for the international fruit trade has taken place separately from the Green Week), the agricultural machinery show and the MultiServa as specialist events as well as the Heim-Tier & Pflanze (integrated into the Green Week since 1996) and the BioMarkt 1998, the traditional trade fair under the radio tower received new attractive program items.

 

New millennium with future topics

With the completed extension of the Berlin exhibition center to 160,000 square meters in 1999, the agricultural area of Green Week could be expanded to include the segments “animal breeding” and “renewable raw materials”. With the new millennium, Green Week was conceptually supplemented by future-oriented topics such as “Green Money” and “Renewable Energies”. The Adventure Farm started its success story and has been showing how modern agriculture works since 2000.

Future-oriented topics such as “Multitalented Wood” and “nature.tec” – expert show for bioenergy and renewable raw materials – enriched Green Week 2008. The Federal Association of the German Food Industry (BVE) and the Federation for Food Law and Food Science (BLL) presented themselves for the first time in 2008 under the motto “Power for Life – Eating and Moving”.

Visitors were able to experience their pleasure tour through German lands for the first time on a “Germany tour” at the IGW 2012. The previous Länderhalle Deutschland (Hall 20) was upgraded by seven consecutive exhibition halls. Since then, the regional specialties from the coast to the Alps have been presented even more authentically than before. A total of 14 federal states presented food and beverages from the respective regions of Germany.

 

Green Week under the sign of the enlarged EU

With the International Green Week 2005 – the first event after the eastward enlargement of the EU (1. May 2004) the largest internal market in the Western world – more than ever, Berlin became a meeting place for politicians and experts in the fields of consumer protection, food and agriculture. By 2007, the EU grew to 27 member states. The impact of the opening of the inner German and European borders on Green Week since 1989 is shown by the fact that, in addition to traditional participations from Western Europe, around a third of the issuing nations now come from Central and Eastern Europe.

 

Partner country is in particular attention

In 2005, there was an official partner country at Green Week for the first time. The Czech Republic kicked off, followed by Russia in 2006 with an impressive variety of specialties from almost all regions of the country from St. Petersburg to distant Siberia. The Green Week 2007, which was opened by Chancellor Dr. Angela Merkel and EU Commission President José Manuel Barroso, was all about the German EU Presidency. As a partner country in 2008, Switzerland presented under the motto “Grüezi Berlin! Switzerland. Of course.” Specialities from all 26 cantons of the country. The Netherlands offered “quality next door” as a partner country in 2009. Russia once again represented the largest foreign participation at the Berlin exhibition center this year with 6,000 square meters. This strong appearance was underlined by the first visit of Russian Prime Minister Vladimir Putin to Green Week.

Hungary continued its tradition as a partner country at IGW 2010. In 2011, Poland convinced visitors with its biggest appearance at a Green Week so far with culinary specialties from all regions and the slogan: “Polska tastes good!” The partner country of Green Week 2012, Romania, urged visitors: “Explore the Carpathian Garden!” The Netherlands celebrated its 60th anniversary of Green Week in 2013 with the message “Quality is growing in Holland.” With the slogan “Natural Estonia”, the partner country drew attention to the importance of its clean nature for agriculture and tourism in 2014. Latvia – take the time, Latvian President Andris Berzins recommended at the IGW opening in 2015. The partner country 2015 also held the EU Presidency in the first half of the year. Morocco was the first non-European partner country to welcome its guests in the atmosphere of a North African medina in 2016. The partner country 2017 presented itself under the motto “Traditional, Diverse, Natural: Hungary”. The partner country Bulgaria brought the “Aroma of the Sun” to Berlin in 2018. “From the wild” greeted the partner country Finland in 2019. In 2020, the partner country Croatia presented its culinary diversity.

 

On the way to the World Agricultural Summit

In order to do justice to the global discussion of agricultural issues dealt with in Berlin and at the same time to acknowledge the high-ranking occupation with top representatives from the entire agricultural policy and economy, the International Conference of Agriculture Ministers replaced the previous East/West Agricultural Forum at Green Week 2008. The further expansion to the World Agricultural Summit continued at Green Week 2009 with the top representatives of the entire Around 50 agriculture ministers and thus twice as many as in the previous year had accepted the invitation of Federal Minister of Agriculture Ilse Aigner to launch an international climate protection initiative at the Berlin Summit of Agriculture Ministers 2010. In 2011, the topic was “Trade and safeguarding world food: Global – Regional – Local”. In 2012, the GFFA took up the central role of the agricultural

On the 4th Berlin Agriculture Ministers’ Summit was attended by ministers from around 70 countries. At the GFFA 2013 on the topic “Responsible investments in the agricultural and food industry – key factor for food security and rural development”, strategies for meaningful investments were discussed. In 2014, the topic of the 6th GFFA “Strengthening agriculture – mastering crises – securing food”. In 2015, the 7th GFFA the question “Growing demand for food, raw materials and energy: opportunities for agriculture, challenges for food security?” on the agenda. The 8th Global Forum for Food and Agriculture (GFFA) brought together key international players from politics, business, science and civil society in 2016 under the guiding theme “How do we feed cities? – Agriculture and rural areas in times of urbanization.”

In July 2017, Germany hosted the G20 summit of heads of state and government of the 20 leading industrialized and emerging countries on financial and economic issues. Therefore, immediately after the 9th. GFFA 2017 with the guiding theme “Agriculture and Water – Key to World Nutrition” the Agricultural Ministers’ Meeting of the G20 States (22.1.2017). The 10th GFFA discussed the topic “Shaping the future of animal production – sustainable, responsible, efficient” in a global context. The 11th Global Forum for Food and Agriculture, at which Chancellor Angela Merkel also spoke to around 70 agriculture ministers at CityCube Berlin, devoted herself to the guiding theme “Agriculture digital – Intelligent solutions for the agriculture of the future”. In 2020, the GFFA was under the motto “Food for all! Trade for a safe, diverse and sustainable diet.” Due to the pandemic, the GFFA 2021 and 2022 will take place digitally. In 2021, the forum discussed the topic “Pandemic and climate change: How do we feed the world?” In 2022, the agriculture ministers will meet under the motto “Sustainable land use: food security begins with the soil”.

One of the special highlights of the Green Week 2019 was also the appearance of Federal President Frank-Walter Steinmeier at the 12th. Future Forum Rural Development. In 2020, she looked back on a 94-year eventful history. Also the 85th IGW was once again a mirror of the time. For example, the topic of sustainability was the focus of many appearances. Among other things, the “Friday For Future” movement was represented with its own stand in the Berlin Hall.

Green Week 2021 was in the shadow of the global corona pandemic. In its 95-year history, the International Green Week starts purely digitally for the first time. Thus, the leading global trade fair for agriculture, food and horticulture set standards and brought the current topics of the industry online: Whether animal welfare and climate protection, regional value chains “from farm to fork” or cooking with algae and insect meal – from the 20th to the 21st century. In January 2021, the professional and private audience was able to follow more than 100 contributions free of charge on four channels.

In 2022, the International Green Week did not take place due to the corona pandemic.

The Green Week is organized by Messe Berlin GmbH. Ideal sponsors are the German Farmers’ Association (DBV) and the Federal Association of the German Food Industry (BVE).

 

Note on the ticket shop and accreditation:

This year, Green Week is relying entirely on online tickets for the first time. Tickets can already be purchased at www.gruenewoche.de/tickets.

Registration is only possible online. There will be no on-site accreditation, but only online at https://www.gruenewoche.de/de/presse/akkreditierung/.

 

 

1951, memorial card from the Green Week Berlin. On display are some attractions of the exhibition, which can report a post-war record with 284,000 visitors, such as the tree hall, whose seedlings were later planted in the summer garden

 

 

About the International Green Week

The International Green Week Berlin is one of the most traditional trade fairs in Germany and one of the best-known events in Germany. Founded in 1926 in Berlin in the Golden Twenties, it is unique as the leading international trade fair for food, agriculture and horticulture. Exhibitors from all over the world present an extensive range of products on ten days of events. In addition, the IGW provides a stage for current social issues such as climate protection, circular economy, resource conservation and sustainable land use. From 20th to 29th January 2023, the 87th Edition of the Green Week. The IGW is the starting point for the Global Forum for Food and Agriculture (GFFA for short). The GFFA is the leading international conference on central future issues of the global agriculture and food industry. The highlight is the meeting of over 70 agricultural ministers.

 

About Messe Berlin

Berlin has been a trade fair location for 200 years, one of the most important in the world for many decades. As a state-owned trade fair company, Messe Berlin designs, markets and organizes hundreds of live events every year. The aim is to be an outstanding host to visitors at all events, to give the best possible business impulses and to ensure fair conditions for everyone. This self-image is reflected in the company motto: Messe Berlin – Hosting the World.

 

Related post
【DE】LEIPZIG TRADE FAIR WITH A SIGNIFICANT TURNOVER LEAP IN 2022

The Leipzig Trade Fair has successfully restarted after the pandemic: "The event sector has increased again. We will achieve sales Read more

【DE】Messe Frankfurt back on course for growth

Messe Frankfurt is back on course for growth again after the pandemic restrictions were eased in April of this year. Read more

【DE】Messe Wien Exhibition & Congress Center: Demand for green meetings and sustainable events is increasing

270,000 participants at a total of 59 international and national guest events, from trade fairs to congresses and corporate events Read more

【DE】Messe Frankfurt completes development of exhibition grounds

The Sparda-Bank Tower and the new Messeplatz entrance will be built on the exhibition grounds on Europa-Allee by 2025. This Read more

【DE】Messe Frankfurt back on course for growth

Messe Frankfurt is back on course for growth again after the pandemic restrictions were eased in April of this year. Approximately 52,000 exhibitors and 3.3 million visitors attended the 310 events held during the year under the Messe Frankfurt umbrella. The Group is expecting sales to be in the region of €450 million, compared with €154 million in the previous year. Now that the master plan for the Messe Frankfurt exhibition grounds is being brought to a successful close, the focus of investment is on three key areas: new trade fair concepts, digitalisation and sustainability.

 

On presenting the Group’s preliminary figures for financial year 2022, Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt, said: “Face-to-face interaction – our core business – is needed and is in great demand. The importance of this for the sectors we serve can be seen from the sheer number of events, the consistently high level of customer satisfaction and the clear international component.”

 

Stephanie Wüst, Head of the City of Frankfurt’s Department of Economy, Legal Affairs and Reform and newly elected Chairperson of Messe Frankfurt’s Supervisory Board, emphasised: “As shareholders, we give our full support to Messe Frankfurt in its strategic orientation. The measures initiated by top management enable the trade fair venue and the Messe Frankfurt brand to evolve in a way that is both sustainable and future-oriented. This strengthens the international competitiveness of Frankfurt as a trade fair centre and, of course, will also benefit local and regional business. As well as this, these measures enhance Frankfurt’s international appeal. The City of Frankfurt is committed to Messe Frankfurt and its conviction to strengthening it is also set out in the Coalition Agreement.”

 

As Tarek Al-Wazir, Minister of Economics, Energy, Transport and Regional Development, stressed: “Messe Frankfurt’s workforce has demonstrated great creativity and stamina, with very impressive results. The next step is to continue the successful course to which it has returned and to prime Messe Frankfurt for the future. After all, we are not only in the throes of an energy crisis but also in the middle of a transition towards climate-friendly business practices. With its high degree of innovation at international level, Messe Frankfurt is the ideal place to drive forward this economic change around the world – this is a challenge but an opportunity at the same time.”

 

Strong event performance after restart and strategic reorientation

 

A total of 310 events were held under the Messe Frankfurt Group umbrella in financial year 2022, featuring almost 52,000 exhibiting companies and attended by 3.3 million visitors. Some 80 events around the world were cancelled or postponed owing to the after-effects of the coronavirus. Around 73 percent of exhibitors at Messe Frankfurt events in Frankfurt came from outside Germany, as did around 57 percent percent of trade buyers. Marzin: “We currently expect consolidated sales for financial year 2022 to be around €450 million.” The Group result after tax will be in the region of €-30 million, due among other things to the first quarter being lost to the pandemic, to loans being repaid and to the sale of a property being factored in.

 

Speaking about the Group’s strategic reorientation, Wolfgang Marzin said: “Over the past two years, we have learnt a great deal and shown a lot of courage. We have tried things out, selected the most suitable ones and are now concentrating on what is relevant and are able to optimise the quality of our events and services.” After key decades of specialisation, internationalisation and advancing digitalisation, in which Messe Frankfurt stepped up its role as one of the world’s leading trade fair companies, the company is now on the cusp of the next major developments. The company’s aim is to speed up its digital modernisation and to turn its events into an exclusive B2B hub for the various sectors throughout the whole year.

 

Regarding the digital optimisation of events, Detlef Braun, Member of the Executive Board of Messe Frankfurt, explained: “We are taking our content management to the next level by developing and operating year-round communication platforms. The speed and intensity of these programmes are determined by the needs in each of our sectors.” Today, Messe Frankfurt’s customers are already benefiting from the global reach of its events. Braun: “Systematic data-driven marketing is the next step for us. This means that, in the future, relevant customer information will be collected even more effectively in a single database and used to market our trade fairs.” Messe Frankfurt will invest in a state-of-the-art IT structure to increase its operational efficiency by optimising processes, to further improve its security standards and to equip its events with modern products, services and tools. Uwe Behm, Member of the Executive Board of Messe Frankfurt, adds: “The digital master plan, the scope of which includes all structures and areas within the company, has been around for quite a while but could not be implemented owing to the coronavirus pandemic.”

 

Sustainability is another central part of Messe Frankfurt’s corporate strategy. The company has completed an ESG rating (Environmental, Social and Governance) for the first time and has already received a bronze medal. Messe Frankfurt is also aiming to be the first company in the event sector to secure a certificate from environmental management system Eco Management & Audit Scheme (EMAS). Messe Frankfurt will conduct the obligatory energy audit until November 2023 and then measure its progress every year from then on. In past years, the Group has already undertaken a series of voluntary commitments relating to sustainability, such as the United Nations Global Compact, the Charter of Diversity and the ‘fairpflichtet’ sustainability code. As well as supporting the sustainability initiatives of industry associations AUMA and UFI, Messe Frankfurt has signed the Net Zero Carbon Events Pledge.

 

The completion of Hall 5 and its official opening in early February 2023 mark the end of the master plan for the Frankfurt exhibition grounds. This was conceived for the period 1998-2022 and involved an investment volume of more than one billion euros. As Uwe Behm sums up: “Our halls are not only architectural landmarks in the heart of the city but all meet an equally high technical standard as well. By optimising its exhibition grounds, Messe Frankfurt is making a clear commitment to Frankfurt.” The exhibition venue can be used in full in both in the east and west of the exhibition grounds and is ideal for large-scale events and for several events taking place simultaneously. This allows the exhibition grounds to be utilised at maximum capacity.

 

Given the encouraging performance of events in recent months and the customer bookings for next year, Messe Frankfurt is looking to the future with optimism – presuming, of course, that all events will be allowed to be held as planned.

 

 

Visit us at:

 

www.twitter.com/messefrankfurt

www.instagram.com/messefrankfurt

www.youtube.com/user/messefrankfurt

 

Background information: Sustainable Messe Frankfurt

 

The Messe Frankfurt Group is one of the world’s leading trade fair, congress and event organisers with their own exhibition grounds. With a workforce of some 2,200* people at its headquarters in Frankfurt am Main and in 28 subsidiaries, it organises events around the world. Group sales in financial year 2022 were around €450 million*. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of Messe Frankfurt’s key strengths is its powerful and closely knit global sales network, which covers around 180 countries in all regions of the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are using our digital expertise to develop new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.

Sustainability is a central pillar of our corporate strategy. Here, we strike a healthy balance between ecological and economic interests, social responsibility and diversity.

 

For more information, please visit our website at: www.messefrankfurt.com/sustainability

 

With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

 

 

Related post
【DE】LEIPZIG TRADE FAIR WITH A SIGNIFICANT TURNOVER LEAP IN 2022

The Leipzig Trade Fair has successfully restarted after the pandemic: "The event sector has increased again. We will achieve sales Read more

【DE】History of the International Green Week Berlin

From a local commodity exchange to the world's leading trade fair. Over 100,500 exhibitors and 34 million visitors since 1926. Read more

【DE】Messe Wien Exhibition & Congress Center: Demand for green meetings and sustainable events is increasing

270,000 participants at a total of 59 international and national guest events, from trade fairs to congresses and corporate events Read more

【DE】Messe Frankfurt completes development of exhibition grounds

The Sparda-Bank Tower and the new Messeplatz entrance will be built on the exhibition grounds on Europa-Allee by 2025. This Read more

【DE】LEIPZIG TRADE FAIR WITH A SIGNIFICANT TURNOVER LEAP IN 2022

The Leipzig Trade Fair has successfully restarted after the pandemic: “The event sector has increased again. We will achieve sales of more than 70 million euros in the 2022 financial year and thus significantly exceed the previous year’s result. The Leipziger Messe thus continues to fulfill its performance promise and is and remains the economic engine of the region, says Martin Buhl-Wagner, Managing Director of Leipziger Messe. Managing Director Markus Geisenberger adds: “People want to meet again. Our trade fairs, congresses, events are in demand. In 2022, we held a total of 191 events with over 7,800 exhibitors and 443,000 visitors as well as a variety of national and international customer projects. For the ninth time in a row, we were named service champion of the German trade fair industry by our customers, which emphasizes our performance as a group of companies.”

 

The comparison illustrates the positive trend: In the pandemic year 2021, sales amounted to 28.4 million euros, at that time only 113 events with limited numbers of participants could take place.

 

Particularly gratifying: Both exhibitors and visitors reported exceeded expectations in 2022 – all surveys signal a high willingness to come back or recommend. The popularity for trade fairs, congresses and events at the Leipziger Messe, the Congress Center Leipzig (CCL) and in the KONGRESSHALLE at Leipzig Zoo is thus unbroken.

 

Profiled trade fairs well attended again, new business strikes

 

In particular, events that were already profiled in the pre-pandemic period were well received again in 2022. Trade fairs such as PARTNER PFERD, the world’s leading trade fair OTWorld, CosmeticBusiness in Munich, protekt, GGS – trade fair Dangerous Goods / Hazardous Substances or denkmal and MUTEC met with great interest in exhibitors and participants. For example, the public fair modell-hobby-spiel recorded a higher per capita purchasing behavior with 67,100 visitors.

 

Newly developed or recently adopted events showed a very good start. Zahntechnik plus celebrated its successful premiere in March 2022 with over 50 exhibitors. therapie MÜNCHEN with 3,200 trade visitors supplemented the existing therapy fairs in Leipzig, Hamburg and Düsseldorf for the first time in the south in November. PaintExpo, the world’s leading international trade fair for industrial painting technology, was held with great success in Karlsruhe in April. 430 exhibitors and 9,180 trade visitors from 57 countries contributed to the success.

 

Well-filled calendars in the area of congresses and guest events

 

With a densely filled calendar of events, the congress and guest event business benefited from many pandemic catch-up dates and postponements. For example, the KONGRESSHALLE at Leipzig Zoo achieved a record result since its commissioning. In the CCL, the congress business has once again reached the occupancy level of 2019.

 

With great visitor interest, traditional guest fairs and events returned to the Leipzig Trade Fair, including the agricultural fair agra and the Touristik & Caravaning.

 

Despite the difficult market environment abroad, Leipziger Messe International (LMI) successfully implemented 25 joint investments in 2022. In Vietnam, a cooperation agreement was recently signed with ADPEX, the organizer of the Pharmed & Healthcare Vietnam trade fair. In addition, the state of Baden-Württemberg was won over as a new client for international joint participations.

 

The large density of events in 2022 also ensured well-filled order books for the service subsidiaries. FAIRNET, partner for trade fair appearances and events, processed a total of 243 individual customer projects – 16 of them at international trade fair venues. fairgourmet, gastronomy specialist for trade fairs, congresses, conferences, recorded extraordinary sales in 2022. The modern office location MAXiCOM in the north of Leipzig achieved a full utilization of the building in 2022.

 

Continued investment in the digitization of the customer experience

 

Against the background of rising customer expectations of digital services, Leipziger Messe used the year 2022 to further advance the digitization of its organizational processes and services along the customer experience. The self-developed ticketing system is now used, among other things, at the football first division Eintracht Frankfurt and in the “House of Magic” venue in Oberhausen. With its redesigned online hotel portal, Leipziger Messe actively supports participants in planning their stay in Leipzig. By the end of 2023, more than 30 partner hotels in Leipzig will grant improved hotel conditions and shortened cancellation periods.

 

Consistent sustainability management

 

The Leipzig Trade Fair is a relevant institution for the sustainable development and crisis resilience of the region. Since 2009, it has been carrying the international Green Globe seal for sustainable action and was thus the first sustainably certified trade fair location in Germany.

 

In accordance with the objectives of the city of Leipzig, business activities will be carbon neutral by 2040 at the latest. In a first step, the house will purchase 100 percent green electricity from 2023. In addition, the construction of a photovoltaic rooftop system is planned next year, which covers more than ten percent of the electricity demand of the exhibition center. In addition, Leipziger Messe is a member of the hydrogen network HYPOS for connection to alternative energy and storage media.

 

Optimistic look into the new year

 

For 2023, the Leipzig Trade Fair expects a progressive normalization of the event business and is optimistic about the new year.

 

Numerous events are planned for 2023. In the coming months, these include the PARTNER PFERD, KINGS OF XTREME, the HAUS-GARTEN-FREIZEIT, the Mitteldeutsche handwerksmesse, the MOTORRAD MESSE LEIPZIG, the CADEAUX Leipzig, the Floriga and of course the Leipzig Book Fair with the Reading Festival Leipzig and the Manga Comic-Con.

 

For the first time in the trade fair calendar 2023, GrindTec, the leading international trade fair for tool processing and tool grinding, which supports the successful trade fair network Intec and Z (7th to 10th March 2023). The new gaming event CAGGTUS Leipzig (14th to 16th April 2023) will continue the long tradition of gaming festivals at the Leipzig Trade Fair. The new trade fair duo of efa:ON and netze:ON, which takes place every two years, reflects the diversity of electrical engineering as well as electrical and sustainable energy technology (12th to 14th centuries). September 2023).

 

In addition, the Leipzig Trade Fair was able to convince as a partner and location for upcoming events: The World of Fireplaces, international trade fair for fireplaces and living environment, will take place for the first time 17th to 19th. April 2023 in Leipzig, the World Transport Forum ITF (24th to 26th May 2023) will remain loyal to the Leipzig location until 2027. From 9th to 12th May 2023, the Velo-city World Cycling Summit will take place in the CCL. In 2024, the Leipzig Trade Fair will become the location of the International Broadcast Centre for UEFA EURO 2024.

Related post
【DE】Messe Frankfurt back on course for growth

Messe Frankfurt is back on course for growth again after the pandemic restrictions were eased in April of this year. Read more

【DE】History of the International Green Week Berlin

From a local commodity exchange to the world's leading trade fair. Over 100,500 exhibitors and 34 million visitors since 1926. Read more

【DE】Messe Wien Exhibition & Congress Center: Demand for green meetings and sustainable events is increasing

270,000 participants at a total of 59 international and national guest events, from trade fairs to congresses and corporate events Read more

【DE】Messe Frankfurt completes development of exhibition grounds

The Sparda-Bank Tower and the new Messeplatz entrance will be built on the exhibition grounds on Europa-Allee by 2025. This Read more

EnglishDeutsch