The Cycle Show is the UK’s biggest, best and longest-running bike exhibition. Attracting over 20,000 enthusiastic cyclists each year, the show is now in its 19th edition and for 2022 will see another exciting development as it returns to London to run alongside the highly-anticipated London eBike Festival powered by Shimano Steps at Alexandra Palace. The show’s new home provides the flexibility, space and landscape needed to deliver a truly unique visitor experience worthy of our industry and the UK bike-buying public.
One of the UK’s most iconic venues, Alexandra Palace has over 11,000sqm of exhibition space which will be packed with the very best cycling brands; test tracks for all types of bikes; exciting features for both committed cyclists as well as those new to two wheels; theatre shows with cycling’s biggest stars; a family-friendly festival vibe and much more. The 196 acres of parkland around the venue has played host to events from Red Bull’s Empire of Dirt to the Rapha Supercross. For the Cycle Show in 2022 it will house over four miles of tarmac and off-road test tracks as well as high-octane racing with the sport’s best pro-talent.
The perfect location for consumers to get hands on with their new bike, visitors will get to test bikes on steep climbs, through challenging woodland single track and lifelike commuter roads. No matter what they require, visitors will have the opportunity to find and test exactly the right bike for them. After the test rides, there will be the time and space for visitors to chat to brands in the demo village, while enjoying one of the most stunning panoramic views of the capital’s skyline.
The show is perfectly timed and located to capitalise on the boom of cycling in London, whilst maintaining its committed audience of enthusiastic cyclists. Offering permanent parking for over 1,500 cars, along with overspill parking, accessibility via multiple public transport routes and beautiful parkland for those looking to enjoy a day out on foot or by bike, Alexandra Palace is the perfect playground for Londoners looking to enjoy a fantastic day out.
Product groups: Bicycles, Sportswear, Sports Glasses
Industry sector: Sporting Goods
Access: Trade visitors
* private visitors are allowed on special days/times