EICMA MOTO – International Motorcycle Exhibition

EICMA, acronym of International Motorcycle and Accessories Exhibition is, at the world level, the most important trade fair event for the entire 2-wheel sector and represents the marketing tool of ANCMA, the Confindustria Industrial Association of which the most prestigious companies in the industry. EICMA, since its first edition of 1914, takes place in Milan and is confirmed as the most visited event in the world by number of Exhibitors, Visitors, Operators and Press internationally.

There are numerous elements that make EICMA a showcase of great impact: numerous product innovations, international press conferences, technical workshops, the presence of world-class drivers and representative figures not only in the sector, as well as the competitive moments and great show in the outdoor MotoLive area.

The Exhibition, with over 100 years of history, is today a source of inspiration for mobility and an incubator of trends and passions, the international reference event.

The Milanese exhibition event presents its new logo and also changes its name: it becomes the International Two Wheels Exhibition

EICMA changes its look and name. With just under three months before the opening of its 78th Exhibition, scheduled from 23 to 28 November next at Rho Fiera Milano, the most important show in the world dedicated to the bicycle and motorcycle industry today presents its rebranding project which has led to a completely restyled logo and a new name.

With a more immediate, evocative and international style, the new brand boldly reasserts the identity and the mission of the show. The red, which represents the centrality of the passion for the sector, remains and the EICMA logotype comes out from inside the symbol to become the absolute focus externally. The visual elements that make it up - the circle and the fork. are also reinterpreted. The first is the image of the wheel, but also of the world to travel through, while the fork, which contains and controls it, pays tribute to the sector and the whole industry, the components, the parts and the accessories, as well as also becoming a wing, giving the logo new lightness and dynamism.



Thursday 25th November 2021  9.30 - 18.30

Friday 26th November 2021  9.30 - 22.00

Saturday 27th November 2021   9.30 - 18.30

Sunday 28th November 2021 9.30 - 18.30


Tuesday 23rd November 2021  12.00 - 18.30

Wednesday 24th November 2021  9.00 - 18.30


Tuesday 23rd November 2021  8.30 - 18.30

Wednesday 24th November 2021  9.00 - 18.30


N.B. Exhibitors are allowed to enter 1 hour before opening and may exit 30 mins. after closing time




November 2022

Interval: annually