The Luga has been an integral part of Central Switzerland for over 40 years. 450 regional and national exhibitors make the Luga a large and popular marketplace. From the areas of living and living, eating and drinking, health and fitness, leisure and education, you can find everything in one place - the variety is huge!
Whether you want to announce new products, increase your sales, find new customers, expand existing customer relationships or use digital channels for marketing - the Luga is the most efficient way to achieve these goals.
The Luga 2022 inspired and clearly proved that it is an integral part of Central Switzerland. 120,000 people visited the spring fair to discover and buy products from all walks of life and to obtain information in direct conversations.
This makes the Luga a popular and proven marketing and sales channel. It is your marketplace for maintaining existing customer relationships and finding new customers, but also for making your products known on the market more quickly.
The Luga 2022 showed impressively: A firm handshake, looking into each other's eyes or a friendly
pat on the back - it is the personal dialogue and also the non-verbal communication that creates trust. They are the basis for establishing a successful business relationship.
At the Luga, you can appeal to the people of Central Switzerland with all their senses – appropriate to the size of your company, your resources and the type of your product or service.