MIDA, the Florence International Crafts Fair, welcomes every year in the spaces of the Fortezza da Basso artisans and artisanal enterprises of all domains and dimensions, to present to visitors the variety, wealth and quality of a sector that is as hereditary as it is innovative and with an interest that is constantly rising.

Started off as the first arts and crafts trade-show in Italy in 1931, MIDA has been deeply woven into the history of the region, with Florence and Tuscany still being today the ideal place for the craft sector’s promotion, research and innovation. Where craftsmanship and creativity have always played, by tradition, an important role in economic terms and in the socio-cultural fabric.

The fair aims at drawing out the current frame around craftsmanship and its prospects for the future. MIDA 2022 will present the diversity behind the multiverse of crafts, which evolves through a continous conversation between traditional practices and high tech technologies.MIDA is also a prestigious and unique opportunity to get to know new clients, sell your own products and understand new, efficient means to operate in the market.


Gifts, Watches & Clocks, Jewelry, Crafts, Special Occasion Party Items (industry 34)


ACCESS: Trade visitors and general public

23th April – 1st May 2022

April 2023

Interval: annually


Firenze Fiera S.p.A.